The BMW Group will upgrade its China strategy with China as its home, and will present five pure electric vehicles to Chinese customers in 2022, and looking forward to 2025, the BMW Group will accelerate the promotion of electrification, digitalization and sustainable development in China, and maintain the same frequency with China. By 2025, it will increase the proportion of pure electric vehicle sales to 1/4, and welcome the arrival of "new generation" models.
On December 16, BMW held the 2022 "New Year Online Annual Meeting", which described the company's China strategic upgrade with the emotional theme of "Home in China": to maintain synergy between the corporate strategy and China's development goals, uphold the principle of "China first", give priority to the needs of the Chinese market in new product development, and continuously strengthen the co-creation and win-win situation with Chinese partners.
Looking ahead to 2025, the BMW Group will accelerate electrification, digitalization and sustainable development in China, keeping pace with China.
In 2022, the BMW Group will start production of the pure electric 3 series in Shenyang
Director of the BMW Group, Dr. Peter, responsible for corporate finance and China affairs
Dr Peter, BMW Group's Director of Global Finance, said: "Every time I come to this great country, it feels like coming home, because it is full of energy and countless family-like partners. We believe that China's movements will lead the direction of the world. Here is the ideal environment and excellent partner to promote the transformation, and the BMW Group will firmly go with its Chinese counterparts. He also announced, "In 2022, the BMW Group will welcome the opening of three new or upgraded plants in Shenyang and Zhangjiagang, and put into production in Shenyang the pure electric 3 series." ”
President and CEO of the BMW Group greater China Gao Le
For the BMW Group's Strategic Upgrade in China, Gao Le, President and CEO of BMW Group Greater China, described it with a string of "simple" numbers: "1" refers to the principle of "China First"; "2" refers to the fact that both BMW and MINI brands are rooted in China; "3" refers to the firm transformation along the three directions of electrification, digitalization and sustainability; "4" refers to the four R&D and digital bases in Beijing, Shanghai, Shenyang and Nanjing; "5" Refers to the five BMW pure electric models that will be presented to Chinese customers in 2022; "2025" represents the "new generation" model that will arrive in 2025; "200 million" and "1.5" represent bmw group carbon reduction targets to 2030 and commitment to the 1.5 degree temperature control target of the Paris Agreement, respectively.
In 2022, five pure electric models will be presented to Chinese users
BMW will continue to deepen its "China First" strategy in the process of electrification, and the success of this idea in the field of fuel vehicles has been proven. "China First" means maintaining strategic synergy with the world while maintaining sufficient independence to respond quickly to market changes, especially at the product concept stage, taking into account the expectations of Chinese customers.
First, the pace of electrification in China will be accelerated, with the BMW iX3 expected to sell up to 20,000 units in its first full sales year in 2021. In 2022, the BMW brand will present five pure electric models to Chinese users, including the innovative BMW iX, the innovative BMW i4, and the pure electric BMW 3 Series produced in Shenyang. In addition, a pure electric flagship model will also be unveiled in the next year. By the end of 2023, the BMW Group will offer around 13 pure electric products in the Chinese market.
In addition, more than 500 of BMW's approximately 600 dealer outlets nationwide have completed BMW i business certification. In 2022, BMW will work with dealers to pilot the "BMW i Experience Store" in the city center, echoing the growing demand for new energy and new experiences from Chinese consumers.
In 2025, the BMW Group will unveil a "new generation" of models with a completely redesigned IT and software architecture, a new generation of high-performance electric drive systems and batteries, and a new sustainable concept throughout the entire vehicle lifecycle. In the development of the "new generation", the specific needs of the Chinese market will still be placed in the first place. By 2025, a quarter of the BMW Group's sales in the Chinese market will be pure electric vehicles.
BMW works with chinese partners to drive digital innovation
The BMW Group's digital innovation in China covers all related fields such as R&D, production, vehicle intelligence and digital services, and has built an R&D and digital system in China with a team of more than 1,650 people, including around 600 software developers.
In the field of production, BMW Brilliance's digital factory is a model for the application of "Industry 4.0" technology, and next-generation production technologies such as big data and artificial intelligence are widely used, taking the lead in achieving full coverage of 5G networks in the world.
The BMW Group focuses on carbon emission reduction throughout the entire life cycle of the vehicle
Sustainable development is the cornerstone of BMW Group's corporate strategy and another direction for bmw's coordinated development with China's environment. The BMW Group sees electrification as an important way to achieve carbon neutrality, but its sustainable strategy goes far beyond electric vehicles. In fact, the BMW Group is concerned with carbon reduction throughout the entire life cycle of the vehicle from supply chain, production, use to recycling.
"Home in China": Advancing with China's economy and society
BMW Brilliance's Shenyang production base has received a total investment of more than 73 billion yuan since 2010, becoming the largest taxpayer in Shenyang for 15 consecutive years, paying 38 billion yuan in taxes in 2020 alone. At the same time, bmw group has about 600 dealers and more than 460 parts suppliers in China, BMW Brilliance alone in 2020 from local suppliers in Shenyang more than 33 billion yuan, a strong driving force for the development of the local economy.
Dr. Wei Lande, President and CEO of BMW Brilliance Automotive Co., Ltd
Looking forward to 2025, with the arrival of the "new generation" and even longer in the future, BMW's voice is self-confidence and commitment, and it will always uphold the "home in China" and work together with China's economy and society, develop in synergy and create a win-win situation.