Recently, the new Nissan Ariya officially released its pricing at the Los Angeles Auto Show, with a guided price range of $45,950-58,950 (about 292,000-376,000 yuan). The new car offers a total of four configurations for consumers to choose from, with two-wheel drive and four-wheel drive options available.
In China, perhaps consumers do not know much about Nissan new energy vehicles, and mentioning new energy is the first thing to think of Tesla. This is not unusual, after all, Tesla's early performance and strong endurance with the powerful performance of Model S showed in front of the public, breaking through the bottleneck of pure electric vehicles at that time, coupled with Tesla's construction of a super factory in China, the price after localization can also meet the psychological expectations of consumers, so it has won the hearts of the people.
Although nissan new energy vehicles are far less well-known in the domestic market than Tesla, there are still small achievements in overseas markets, such as the Nissan Leaf model, which is loved by the public with reasonable pricing and stable performance, and its status is comparable to that of Nissan Xuanyi in China.
Unfortunately, now that there are more and more new forces, veteran car companies have also begun to enter the field of new energy, such as Volkswagen's ID series, modern IONIQ series, etc., Nissan Leaf competitiveness began to have signs of gradual weakening, then obviously Nissan Ariya This product is Nissan Automobile's second attempt in the field of new energy, with the support of a new architecture to show a new look in front of Volkswagen!
What is a new look, look at the shape of Nissan Aria, you know that it must be a product of the future, and it is a product that can be mass-produced in the true sense.
The distinctive closed front face design, the inverted trapezoidal "front middle net" adopts a bright blackening treatment, which has a strong visual impact.
What is even more eye-catching is that the front face is equipped with an extremely slender headlight design on both sides, how thin? Refer to the width of the blackened trim strip on the "middle net"... In this era when everything can be rolled inward, even the elongation of the headlights has been rolled over and over, long live squinting!
Simple body design, low wind resistance style wheel hub, through-type taillights, as the mainstream design elements of the current pure electric vehicle, the design elements are all matched for you.
What is more prominent is that because it is a crossover pure electric SUV, it will have a sporty back shape, which is one of the few "out of line" designs in the current Nissan production model.
Similarly, its interior design is very subversive. Rarely equipped with a double 12.3-inch integrated central control screen design, the result of highly integrated functionality is that the physical buttons of the center console are almost extinct, replaced by hidden touch buttons, which is particularly simple and full of technology.
Of course, Nissan Ariya still retains a certain home atmosphere, using wood-grain-like panels for embellishment to further enhance the warm home atmosphere.
In terms of power, the entire series is equipped with an 87kWh battery, and the two-wheel drive version is equipped with a front-mounted drive motor with a maximum power of 177kW, a peak torque of 300 N·m, and a maximum cruising range of 300 miles (483 km).
The four-wheel drive version is equipped with a dual-drive motor with a maximum power of 290 kW and a peak torque of 599 N·m, but the maximum range is reduced to 265 miles (426 km). From its power data, it can be seen that it is relatively conservative, which may be the traditional car companies' views on new energy vehicles, only to ensure that the three-electric system is stable enough, with a solid foundation to make the next step of adjustment, which is the embodiment of consumer responsibility.
When Nissan Ariya first debuted, there were rumors that the model would be introduced to the Chinese market within this year, but due to the impact of the general environment (epidemic), Nissan's priority this year was only e-POWER hybrid technology, and the first to be built on Xuanyi, as for Nissan Ariya will be postponed to next year before it will officially go on sale in China.
Personally, I think it would be extremely wise for Nissan to adopt such a priority. Although in China, the penetration rate of new energy vehicles has been quite high, and even the charging infrastructure of third- and fourth-tier cities has been gradually improved, but consumers still have certain anxieties about the efficiency of battery life and power supply, so hybrid models are more audience.2
And Nissan Xuanyi is originally a relatively hot home car in China, so under the blessing of e-POWER hybrid technology, competitiveness can rise to a higher level. This is also equivalent to opening a precedent for Nissan to officially start the layout of new energy models in China, and enhance consumers' favorability for Nissan's new energy vehicles.
More importantly, it can win more resources for Nissan Ariaya, which is about to be domesticated. What is localization? Reduce costs. The localization rate is improved, the final result-oriented that is, the cost is well controlled, then the pricing must be more reasonable, then Nissan Aria can also get a price advantage in The country.
Perhaps everyone thinks that Nissan's timing in the new energy field in the Chinese market is late, and most of the dividends are basically eaten by car companies that give priority to the field, and there are few left. In fact, it is not, the dish first can indeed leave the initial impression for diners, but it can accurately capture the appetite of consumers, and there are not many. Being able to make the most suitable dishes can leave the deepest impression on the hearts of diners, after all, good dishes are really not afraid of late!