Nowadays, the pattern of the luxury car market has been solidified, if you use a word to describe, it may be the most appropriate "three points of the world".
BBA has become a well-deserved top-notch brand in the luxury car market with an absolute market share, accounting for about 70% of the luxury car market, while Cadillac, Volvo, Lincoln, etc. are second-tier luxury brands that seek sales at price, basically can only occupy about 20% of the luxury car market, and the last part is Lexus, which is often called "niche" brand in the luxury car market, and the new luxury brand Geniseses, which basically can only occupy 10% of the market share.
Including many consumers in the purchase of luxury brand products will give priority to BBA such as a very high market share of the brand, on the one hand, because there are more people to buy, the natural quality will not be bad, and on the other hand, because BBA accumulated market reputation, set off a strong brand attack, of course, this will also make them pay too much attention to brand culture, thus ignoring the vehicle's own experience.
In fact, in my personal opinion, if you do not pursue such external things as face, just from the perspective of product use differences, then BBA must not be the best choice, after all, BBA's strong brand power is the need to spend a higher product premium to enjoy, on the contrary, the brand premium ability is insufficient niche luxury brands, then will make sufficient efforts in products, such as the GeniseS G90 that will be listed next year, although it is very small, but it is a boutique.
It is said that it is a boutique, mainly because the Genisesy G90 has the strength to surpass the BBA flagship sedan in all aspects, such as the size, the length of the long-axis version of the model reaches 5465mm, the wheelbase is 3370mm, and the length of nearly 5.5m is comparable to the Maybach S-class, at least half a grade higher than the A8, S-class and 7 Series, which will provide a more relaxed riding experience.
At the same time, in terms of interior, the car adopts a dual screen design, and the entire cabin interior seems to be covered with leather materials, with the central control position "double crystal" knob and through the air outlet and other exquisite details embellishment, presenting a luxurious atmosphere exclusive to Geniseses, delicate and textured.
In terms of use, the car adopts a four-seat layout design, the rear two guest seats with massage, ventilation and heating functions, and is also equipped with a 10.2-inch rear entertainment system, which can provide enough riding fun for the rear seat personnel; the rear central armrest position is also equipped with a large car screen, mainly for the control of some functions of the vehicle and the audio-visual entertainment system, etc., plus the abundant space brought by the nearly 5.5m body, the sense of luxury experienced by the user is not inferior to the Maybach S-class.
However, in terms of power, the car is equipped with a 3.5T V6 engine and a 48V light mix system, which matches the 8AT gearbox, has a maximum power of 380 horsepower, and in order to enhance the performance of the vehicle, it is integrated into the full-time four-wheel drive system.
So, how much will this car sell?
We calculate based on the price that Geniseys has introduced to the market in the past. Among them, the newly released B-class sedan G70 guidance price is 249,800 yuan, which is 50,000-70,000 yuan cheaper than the BBA's B-class car.
The guidance price of the C-class sedan G80 released earlier is from 362,800 yuan, which is 60,000-80,000 yuan cheaper than the BBA's C-class car.
According to the basis of the higher the grade, the greater the price difference, we infer that the price of the D-class flagship sedan of Geniseys will also be about 120,000-150,000 yuan cheaper than the flagship sedan of BBA, so its future price after listing is likely to be around 650,000, based on this, Geniseys G90 also has a Maybach S-class luxury experience, close to 5.5m length, 3.37m wheelbase and high-power V6 engine and full-time four-wheel drive system, is this not considered a "boutique"?