As one of the former "Japanese national treasure sports cars", Toyota 'Bull Devil King' SUPRA has always been a god car in the hearts of many car enthusiasts, especially JDM fans. The previous generation of SUPRA, equipped with a 2JZ engine, relied on its terrifying modification potential to leave its own glory in the history of performance cars.
However, due to the increasing depression of the Japanese economy and the increasingly stringent emission standards, Toyota has not been able to launch a replacement model of the SUPRA for a long time.
The turning point came in 2016, as BMW planned to develop a new generation of Z4, toyota, which has a deep relationship with BMW, also found a shortcut to make SUPRA see the light of day, that is, to hitch a ride on the BMW Z4. Among them, what kind of method Toyota used to find BMW's help, limited by the reason of space, will not be repeated here. Because the topic to be discussed today has been written in the title, that is, Toyota SUPRA as a SHELL CAR OF BMW Z4, why is it more expensive than the main body, is it that BMW's "blue sky and white clouds" are not as honorable as Toyota's bull head logo?
Emotions are priceless
Although the new generation of Toyota SUPRA and BMW Z4 are produced on the same platform, and the three major parts such as the engine gearbox are consistent, the new SUPRA, as the successor of the national treasure-class sports car, enjoys a high "sentiment bonus". As we all know, many old Japanese performance cars have enjoyed a high emotional bonus to this day, such as Mitsubishi's Evo, Nissan Skyline R34 and Honda Civic Type-R models, these cars even if they are old, the second-hand market price is still prohibitive, although the audience is very small, there are still people willing to pay for them, for the word "feelings".
So when the new car is named SUPRA by Toyota, even if it is really only one shell away from the BMW Z4, but only with this name that carries the memories of many Japanese performance car enthusiasts, it is also worth these consumers to pay for. "Feelings" are something that is itself emotional, so it is unreasonable to look at the SUPRA markup with a rational eye, or you are not its target customer.
Appearance is paramount
In today's era, "face value" is a pass in any field, and although the new SUPRA is jokingly called "shell Z4", it has to be said that the new SUPRA alone looks better than the BMW Z4 on this "shell", and has a higher appearance than the Z4.
Although the new car adopts a new design concept in appearance, it still inherits some elements of the old generation of SUPRA in terms of details, such as the semi-elliptical design inside the lighting group, making the new SUPRA similar to the old SUPRA "eye", and the overall body line also continues the rounded and muscular style of the old SUPRA. With a more stylish appearance and the details of "carrying up and down", the new SUPRA's super high appearance is enough to make many consumers pay for it, rather than choosing the relatively mediocre Z4.
Hunger marketing
According to relevant data, the new generation of SUPRA will be sold in China in the form of imports, and its annual quota in China is only 300 units. It is said that things are scarce and expensive, and such a small quota naturally conflicts with the consumption potential of the Chinese market, so the price increase of new cars is also expected, and the bmw Z4, an unlimited product, can the attractiveness be comparable to the former?
In addition, after the official announcement of the "resurrection" of the new SUPRA, Toyota began to market with great fanfare, vigorously promoting the new SUPRA on a global scale, compared with the marketing of bmw Z4 is basically negligible. You know, the new SUPRA itself is a model with its own heat, coupled with vigorous publicity and hunger marketing, the price increase must have been expected by all the audience masters.
In addition to these major reasons, there are many factors that lead to the price increase of Toyota's new SUPRA, such as rich modification cases and modified parts, relatively practical and rich configurations, and so on. However, if it is not the so-called "JDM powder", Xiaobian believes that the two cars of SUPRA and Z4 are obviously more affordable, after all, the landing price difference between the two cars is nearly 150,000 yuan.
Write at the end
In fact, the new SUPRA and the new Z4 are very good cars in the heart of the editor, generally consistent, and the details have their own advantages. However, the behavior of price increase is ultimately a vicious behavior, whether it is a blue sky and white cloud standard or a bull head mark, it is unfair to consumers, I hope that everyone can buy a car rationally, and I hope that this behavior of price increase can be less and less in the future until it is eliminated.