In recent years, Great Wall Motor's overseas expansion has been very strong, followed by the completion of acquisitions of GM in India/Thailand and Mercedes-Benz plants in Brazil.
I thought that Great Wall Motors would first operate these overseas bases for a few years, and then enter Europe, but I did not expect that Great Wall Motors would enter Europe at such a speed.
As early as October this year, it was reported that Great Wall Motors had shown interest in Nissan's factory in Barcelona, and if the takeover was successful, Great Wall Motors would become the first Chinese automaker to manufacture Chinese brand cars in Western Europe.
Now the news bears fruit. On December 14, according to media reports, the Spanish government and Nissan union said that Great Wall Motors had abandoned the acquisition of Nissan's plant in Barcelona, which is scheduled to close before the end of the year.
With the plant scheduled to close in a few days, some 1,600 employees have also lost hope of returning to the plant for new jobs, and the Catalan local government and Spain's Ministry of Economic Affairs have yet to react to the development.
According to previous plans, the plant was scheduled to close before the end of the year, and given that Great Wall Motors was the main competitor to acquire the plant, this decision had a relatively large impact on the Spanish authorities
In fact, the European market is the most difficult car market in the world to enter, because There are many well-known brands in Europe, and European users also love local car brands. Previously, luxury brands such as Lexus and Cadillac entered the European market, but did not achieve the desired results.
