[News-Oxcart Network]
Open Infiniti official website, the home page a total of five scrolling pages, the new generation of QX60 alone occupies half of the content, although the specific time to market has not yet been determined, but for the new QX60, Infiniti's high hopes for it are self-evident.
The all-new QX60 is Infiniti's most important model of the year, and arguably the most important in the past two years. Previously, it was reported that the new Infiniti QX60 will be officially listed in December, and seeing that 2021 will end soon, before the new car is listed, let's guess how much it will probably sell, and carefully analyze it, is it a good road ahead?
#全新QX60综合产品力
First of all, we must know that the new Infiniti QX60 was launched overseas in June this year, and it can be localized and listed within half a year, which is enough to see Infiniti's sincerity. Of course, such a move is also quite necessary, since Infiniti wants to make efforts in China, it must recognize the importance of the Chinese market.
Infiniti QX60 highly restores the design of the previous QX60 Monograph concept car, firing Infiniti's first shot into a new era. The three-stage pulse light group is much younger than the old model, and the front face has added fresh elements while not losing the unique recognition of the brand, which can be regarded as a successful transformation. The side profile is very stretched, in line with the momentum of a medium and large SUV, the narrow and long light group at the tail echoes the front of the car, and the exhaust is quite intimidating.
For the innovation of the new Infiniti QX60 interior, I am more willing to applaud it, mainly because the current Infiniti family's cabin design is too old-fashioned, although the interior of the new car is not so amazing, but compared with their own significant progress.
Specifically, the new QX60 is equipped with a 12.3-inch full LCD instrument and a 12.3-inch suspension central control screen, and built-in Infiniti's latest InTouch infotainment system, a sense of technology that keeps pace with the times, in addition, brown leather wrapping and metal knobs also show a good sense of grade.
In terms of power, the new Infiniti QX60 is equipped with a VQ series 3.5-liter V6 naturally aspirated engine in overseas markets, but in China, the new car is equipped with a 2.0T VC-Turbo turbo engine with a maximum power of 252 horsepower, which is matched by a 9-speed manual transmission.
#售价预测以及市场前景
So, how much should such a medium-sized SUV sell? First of all, taking its own models as a reference, comparing the Infiniti QX50 and the imported QX60, the current starting price of the two cars is about 150,000 yuan. However, considering the identity of the new Infiniti QX60 domestic production, as well as a smaller displacement engine, the starting price of the new Infiniti QX60 in the future will be about 400,000 yuan.
It is worth mentioning that from the official pictures, the new QX60 will still use a horizontal engine layout. Horizontal platform, 2.0T, luxury brand, medium and large SUV, enter these keywords, the first model that comes to mind is the Cadillac XT6. In fact, it is not difficult to find that the two cars are comparable in all aspects, and the starting price of the Cadillac XT6 happens to be 392,700 yuan, which is also very close to our speculation about the new QX60.
As for the market prospects of the new QX60, we may wish to first take a look at the performance of its predecessors QX50 and Q50L in China. In terms of sales in the past year, the monthly sales of the two models have basically remained at a few hundred units, and the best results are only one or two thousand units, while as the potential biggest competitor of the new QX60, the corresponding data of the Cadillac XT6 is about 3,000 units.
In addition, due to the sharing of many technologies such as powertrain, cadillac XT6 has also been affected by its own downstream brands such as Buick and Chevrolet, so such sales are still exchanged for large terminal discounts. On Infiniti's side, the new QX60 also shares a 2.0T variable compression ratio engine with Tianlai, so the premium ability of the Infiniti brand will also be affected by Nissan, which will be a test for the pricing of new cars.
Summary: The capacity of the current medium and large SUV segment is expanding, which is a good thing for Infiniti's new QX60, but at the same time, the increase in competitors is also dangerous. As a luxury brand, it is difficult to use the price to support a high enough brand image, which is an obstacle that Infiniti cannot avoid, and the new QX60 wants to achieve good market performance, which is not only the direction of a single model, but also the task of Infiniti's entire brand.