Liu Yexi sucked 200w of powder overnight, so that the original floating meta-universe concept was spread in front of the public. It is not difficult to find that as long as the concept of meta-universe is dipped, the company's market value soars, the amount of financing doubles, and the social attention rises sharply, so all walks of life want to lean there, including many car companies.
According to the official website of the Trademark Office of the State Intellectual Property Office, SAIC Motor has recently applied for 100 meta-universe related trademark categories, and Xiaopeng, Ideal and Weilai have also applied for the trademarks of "Xiaopengyuan Universe", "Ideal Metacosm" and "WeilaiYuan Universe" to prevent preemptive registration.
Car companies have worked so hard to build their own meta-universe trademark system, is the meta-universe era really coming?
What exactly is the metaverse?
For a moment, it was as if everyone around was talking about the metaverse, but it was as if everyone couldn't say what the metacosm was.
In fact, so far, there is no definitive definition of the metacosm that is widely accepted. The concept first came from a 1992 science fiction novel, Avalanche, where the "metacosm" is an always-on virtual world parallel to the real world, and the rest can be realized in the virtual world except for eating and sleeping. Zuckerberg renamed Facebook to Meta (from Metaverse) and said that the platforms and media of the metaverse phase will make people feel more immersive, and you will not just watch from the sidelines, but be in the "physical Internet". Chen Xu, founder of MetaZ, a think tank for metaverses and future assets, explains that the metacosm is a possible digital world in which people can freely participate and live together in independent digital identities.
Although there are many opinions about the concept of the metaverse, in general, it is to build a virtual space, and we can also be in it, just like in the movie "Ready Player One". If this is the case, Xiaobian believes that the most easily linked to the metaverse is the game field, and then it will gradually extend to other social areas of life. But obviously, in the face of such a hot future concept, other fields have long been ready to move, including many car companies.
Metaverse is the traffic cipher?
As early as before the trademark boom, a number of car companies have begun to use the word "meta-universe", such as Changan Ford in the promotion of the new car EVOS called it the ultimate key to unlock the stunning meta-universe; Changan released a UNI-V poster, set in the world of the 2060 metacosm; the closest to the meta-universe should be the Zhiji car that has not yet been mass-produced, and launched a game called "Rough Valley" in August, which has a simple social network and economic system.
Why are car companies leaning on the meta-universe? Is it just because of the traffic password at this stage? It is not so simple, and the emergence of the concept of metaverse can be called the technological revolution of the times. The business model we are accustomed to will inevitably usher in a major reshuffle, the automotive industry has ushered in intelligent reform, a number of Internet giants have joined, and traditional car companies must be prepared at any time if they want to maintain their competitiveness.
How will cars evolve into the metacosm?
Although the meta-universe is also in the automotive field, many people think that since people are working, socializing, and living in the virtual space, do they still need cars?
From another point of view, we participate in the virtual space as a digital identity, and in that space, we also need to move, and we also need to interpret the appearance, configuration, and power of the car, and we also have to shop around, there is no difference.
And with the continuous development of science and technology, the car has developed from a simple travel tool to a mobile space that integrates work, entertainment and other functions. In this case, the application scenario of the automobile is developing in the direction of more diversity, which coincides with the general direction of the metacosm.
As for how to combine, there is no conclusion, but we can imagine it.
For example, in terms of services, we can carry out remote overhauls; real cars and virtual cars can map each other; unmanned driving has stabilized, and the cockpit has been fully digitized.
Write at the end:
For the meta-universe, although capital and the market have been speculated, but as far as science and technology are concerned, we still only touch the corners, after all, to simulate the real state of life, there must be extremely high requirements for the amount of computation, which must be overcome in the future for a period of time.
If the car company can be properly combined with the meta-universe, it will indeed bring more opportunities and future to the industry. In this way, it seems that it is not difficult to understand that so many car companies have seized the meta-universe trademark.
(Author: Gu Yawei)