The scene of the 17th Changsha International Auto Show.
Red Net Moment December 13 (Reporter Zhou Yuguang) In Changsha in December, it was dark a little early, and on the evening of the 13th, as the last audience walked out of the exhibition hall, the 6-day 17th Changsha International Auto Show ushered in the closing moment. This year's auto show once again led the central auto market with a booth area of more than 100,000 square meters, 81 exhibiting brands, 1,026 exhibition cars, 23 new cars for the first time in central China, and 1,266 activities. In 6 days, a total of 602,000 visitors came to this year-end car feast to punch in, achieving a transaction of 30,600 units, with a transaction amount of 7.3 billion yuan, attracting 232 KOLs and KOCs to visit the museum, 216 media on-site reports, and the total publicity exposure reached 560 million.
Scale re-upgrading In the new energy era, "more AI is more exciting"
This year's Changsha International Auto Show, both in terms of specifications and scale, leads the trend in the central region - 100,000 square meters of exhibition area, more than 80 car brands from all over the world brought a total of more than 1,000 models for exhibition. Mercedes-Benz, SAIC Volkswagen, Geely, Great Wall, Audi, Dongfeng Honda, Dongfeng Nissan, Buick and other brands have brought more than 1,000 square meters of booths, and their exhibition specifications are no less than those of the first-line auto show in Beijing, Shanghai and Guangzhou.
Under the theme of "more AI and more exciting", this year's Changsha International Auto Show fully demonstrated the trend of electrification, intelligence and networking of the automobile industry, and the number of new energy vehicle brands participating in the exhibition reached 42. The new forces of old car companies such as Ji Kr, Ford Electric Horse, BYD, GAC Aean, and Jihu danced with Xiaopeng, Ideal, Nezha, Weima, Gaohe and other new car-making forces on the same stage, offering a new energy feast for all the audience, compared with previous years, new energy vehicles have even become "main coffee" in many booths. Mercedes-Benz EQ family, GAC Honda type, GAC Trumpchi second-generation GS8, GAC Mitsubishi Atuka, Dongfeng Nissan e-POWER and other blockbuster models have made their debuts in central China at this year's auto show, which is very addictive.
At this year's Changsha International Auto Show, major car companies demonstrated the innovative development achievements of today's world automobile industry, showing the audience cutting-edge technologies such as new cars and 5G technology, mobile Internet, artificial intelligence, big data, cloud computing, etc., including intelligent cockpit, intelligent car operating system, automatic driving solutions, visual interaction, face recognition, voice artificial intelligence, real-life head-up display, intelligent wearable device interconnection and other cutting-edge vehicle technologies, and provided the audience with a close-range experience opportunity.
The scene interactive experience has become a new highlight of this year's auto show. Racing experience, outdoor camping, video game competition, road trip, light luxury leisure, nostalgic retro, tide play shop and other new era life scenes, for the audience to bring a new immersive viewing experience. Anime, games, mecha, sports, beauty, fantasy, children's fun and other personalized theme products are dazzling, attracting the audience to stop.
Colorful on-site activities such as Student Science and Technology Day and Parent-Child Carnival have made this year's auto show a car theme park for children.
Sounding the rallying cry of automobile consumption has added new momentum to the regional economy
As the annual finale of China's auto market, Changsha International Auto Show has always been known as the "vane of the auto market". Under the background of accelerating the construction of a new development pattern with the domestic cycle as the main body and the domestic and international dual cycles promoting each other during the "14th Five-Year Plan" period, the successful holding of the Changsha International Auto Show not only played an important role in boosting consumption and promoting regional economic development, but also fulfilled the mission of expanding domestic demand, promoting the development of the local automobile industry and enhancing the endogenous power of development in accordance with the requirements of the Central Economic Work Conference.
As a leader in driving Hunan automobile consumption, this year's Changsha International Auto Show completely activated the enthusiasm of Hunan consumers for automobile consumption with a "Super Double 12 Consumption Festival". The city's 262 dealers and 4S stores, 42 second-hand car dealers participated in the warm participation, the early docking of car manufacturers to increase the supply of existing cars, the exhibition period to launch a variety of annual preferential policies, the organizing committee in line with the requirements of provincial and municipal governments at all levels, and actively sounded the automobile consumption rally number, through the distribution of millions of cash car supplements, the holding of second-hand car replacement festivals and other ways, down-to-earth to bring benefits to consumers, ignited the "net red Changsha" consumption enthusiasm.
Enhance services to prevent the epidemic and ensure the smooth progress of the exhibition
The past 2020 has been an extremely special year for the global automotive industry, and under the crisis of the world's automobile industry almost shutting down, China's auto industry has shown strong resilience and stood out with tenacious vitality. Compared with the wind and fire in previous years, this year's Changsha International Auto Show can be described as a steady and steady operation, step by step, strictly implementing the requirements of the central and provincial party committees and municipal party committees on the overall promotion of epidemic prevention and control. Under the careful guidance of the epidemic prevention and control departments at the two levels of Changsha City and County, with the full cooperation of public security and other departments, the organizing committee has established a joint epidemic prevention and control mechanism of "exhibition organizers" + "field places" + "exhibitors", providing a safe and secure car viewing and car purchase environment for all on-site audiences, and creating a high-quality, international and comprehensive exhibition experience platform for global automobile enterprises.
The turnover of 30,600 vehicles and the turnover of 7.3 billion yuan have once again achieved the "self-breakthrough" of the Changsha International Auto Show, reflecting the strong momentum of the bulk consumer market in Changsha and even Hunan and the full vitality of the regional economy. In the opening year of the "14th Five-Year Plan", the successfully held 17th Changsha International Auto Show will become an important weather vane for China's auto market, indicating that China's economic and social development will continue to advance from high-speed development to high-quality development.
In December 2022, the 18th Changsha International Auto Show, we will meet again!