It is no exaggeration to say that Buick GL8 with a product to complete the encirclement of other similar products, Toyota Xena and Beijing Hyundai Kustu, although the voice has been very high, but want to become mainstream, the first step is to complete the breakthrough task for Buick GL8, Xena relies on, is the Long-term formation of the Chinese people's brand belief in Toyota, and Kustu obviously does not have such advantages, whether it works or not, cost-effective is the only weapon for Kustu to break through.
Of course, from the overall situation, although the appeal of Korean brands cannot be compared with Toyota at present, it still has a certain confidence in the face of American brands. But buick GL8 is a "freak", it is not an ordinary American product, because of a long time before, GL8 has no real meaning of the opponent, gave it enough time to grow, now Buick GL8 is already a towering tree in the field of high-end MPV, the leading position is difficult to shake, Kustu at the beginning of the listing, has also been ready for a long-term struggle, this Beijing Hyundai's mind is still clear, so the price of Kustu, and there is no positive hard Buick GL8, Or Toyota Xena, but choose to enter the game at a lower price, choose to gain a foothold in the mid-to-high-end MPV field now, which is definitely the right strategy.
The price range of 169,800-218,800 yuan will pull down the posture of Kusitu, which has harvested a good result of more than 20,000 orders in 2 days, but the order belongs to the order, which does not mean that Kusitu has become a hit, and if it wants to become mainstream, it also needs a long-term persistence process.
The low pricing is not because Kustu's product strength is not strong, but depends on Beijing Hyundai's prediction of the market pattern. In terms of body size, the Kusto is between the Odyssey and the Buick GL8, but the price is much lower than these two cars, and the 3055mm long wheelbase provides more space for the Kustu interior, and the comfort of the two or three rows will not be discounted by space.
Moreover, the second row of seat configuration of Kustu, even if it is commercial, is completely enough to see, 10 electric adjustment functions, can unlock a lot of riding positions, to ensure that passengers of different sizes and different needs can find a space and posture suitable for their own ride in the second row. In order to meet the needs of all aspects of long-distance travel, Kustu is also equipped with a USB charging interface and a cup holder, whether it is to give mobile phones or to replenish energy, it is extremely convenient. The sunshades on the sides are sunscreen and private, and the small table is high-end and practical, which is very business-style.
The space in the third row, for adults, is not cramped, and the legs and head can be stretched. Of course, if the comfort level of the third row is required to reach the effect of the second row, it is not realistic, and even the Buick GL8 can only be comfortable in the third row to the greatest extent, and cannot do the same golden position as the second row. If it is used for home use, the third row of the Kustu is mostly used by children to ride, then the space and comfort are enough.
The performance of the power, Kustu is not prominent, The use of 1.5T turbo engine, the maximum horsepower of 170Ps, matching the 8-speed manual transmission, to simply say that it is not enough, it must be enough, the full load condition can also allow the whole family to achieve a comfortable transfer from A to B, can be on the way to the power performance, will not provide any surprises to the driver, but after emphasizing the comfort of the space, there is a low price blessing, for the power can not have too luxurious requirements, if the price is increased by tens of thousands, the engine is replaced by 2.0T, then the driving effect is different.
To sum up, The surprise of Kustu to consumers is not in the space, not in the power, but in the cost performance, the price of the joint venture MPV model has been explored to the price range of the independent brand, and the cost performance is also a major weapon in the decisive market.