Recently, the Association of Passenger Vehicles released sales figures for November, and the passenger car market sold 1.816 million units, down 12.7% year-on-year and 6.0% month-on-month. In contrast, BYD achieved sales of 90,142 units in November, an increase of 252.7% year-on-year. At the moment of chip shortage, BYD can actually hand over such achievements, which is admirable, not only setting a new record for the current monthly sales of new energy passenger cars in China, but also making other independent brands feel great pressure. So, does it mean that BYD will change the competitive landscape of its own brands and rank among the top three?
The new energy market is at the top of the list
BYD in the new energy breakthrough momentum has become, in September this year BYD sales of 79,037 vehicles, of which new energy vehicles accounted for more than 70,000, and these months to maintain a monthly increase of 10,000 rhythm, to November has exceeded 90,000 units, single-month sales approached the 100,000 mark, sitting firmly in the top position of domestic new energy vehicle sales, Tesla can not do it. As of November, BYD's cumulative sales exceeded the 500,000 mark, 500922 units.
Specifically, BYD DM-i sold 43,984 units in November, up 499.8% year-on-year; EV models sold 46,137 units, up 153.2% year-on-year, including 8,809 dolphins that just launched. From the above data, it can be seen that BYD has made a big breakthrough in new energy this year, with DM-i models directly doubling 5 times, and its EV models also increasing by 1.5 times, exceeding the annual growth rate of many brands.
At the guangzhou auto show just past, BYD officially unveiled the "ocean network", the first model of the warship series "cruiser 05" was launched, the marine network biological series, the warship series plus the e series layout was initially formed, from the overall planning point of view, BYD has arranged each model of each series, from cars, SUVs to MPVs. Coupled with the recent launch of the e-platform 3.0, it is foreseeable that the pace of follow-up products will be faster, the product line will be wider, and BYD's sales performance will continue to stimulate.
Change the competitive landscape of independent brands?
In terms of the overall sales of its own brands in November, Geely's 122,000 units, BYD's 96,000 units, Great Wall's 89,300 units, and Changan's 89,000 units, while from January to November, Geely's cumulative sales volume was 1.071 million units, Changan's 1.044 million units, Great Wall's 823,000 units, and BYD's 625,000 units. From this point of view, COMPARED COMPARED TO OTHER BRANDS, ALTHOUGH IT HAS A CERTAIN LEAD IN NEW ENERGY, BUT OVERALL IT WILL CONTINUE TO CATCH UP, AND ITS ANNUAL SALES TARGET OF 1.2 MILLION VEHICLES IN 2022 IS ALSO DIRECTLY RUSHING TO THE FIRST CAMP.
Different from BYD, the main force of these brands is still laid out in fuel vehicles, and rarely exerts efforts in the field of new energy. Among them, Geely 's "Star" model sold 25,386 units in November, Emgrand family sold 23,186 units, Haval H6 sold 32,443 units, and Changan CS series sold 43,000 units. On the contrary, the achievements in the field of new energy are still relatively miserable, Geely's entire series is 16161 vehicles, Euler's whole series sells 16136 vehicles, and even does not reach the single-month sales of a model of BYD.
Of course, Geely, Chang'an, and the Great Wall are also speeding up to join the competition for new energy. Geely's high-end electric vehicle brand Kr has entered the delivery period at the end of October, although there are many small problems at present, but Geely's high-end electric vehicle brand Kr 001 is still one of the few models with subversive innovation in traditional car companies, and the follow-up performance is worth looking forward to. At the same time, in Guangzhou Shangjili released the Star Yue L Thunder God Hi · X oil-electric hybrid version, equipped with a 1.5T hybrid engine, is reported to have 43.32% thermal efficiency, more than 40% fuel saving rate and other technical advantages, and is known to be the strongest in the same class, the lowest fuel consumption HEV model. It can be said that in 2021, Geely has just found his "two legs" to enter the new energy market, and 2022 may be the time for him to take a step and run.
The rhythm of Changan Automobile is very similar to Geely', one is the recent release of Avita, unveiling the long-term layout of the pure electric platform trend, and the second is that the UNI-K iDD model has also been launched recently. As The only plug-in hybrid model in Chang'an at the moment, UNI-K iDD has a great sense of rushing to song PLUS DM-i in all aspects, of course, how the landing effect is, but also to see the follow-up delivery.
In contrast, the great wall's electrification layout is relatively more perfect, at the technical level, the lemon platform created for a variety of power has landed and blossomed, in order to enhance the safety of electric vehicles, dayu battery is also about to be installed in mass production, in terms of brand, Euler began to take market awareness, the salon has unveiled, and the beam car is also in full swing, compared to those brands that are still lying in the plan, the Great Wall has actually taken a big step. However, recently, Riola was exposed to secretly reduce the performance of the chip, and the beam spy photo seemed to be no innovation, but it was MINI oil to electricity, laying hidden worries for the electrification of the Great Wall.
The difference in sales composition has made the three major independent brands and BYD in the competitive landscape misplaced, and the competitive situation is temporarily unclear.
The penetration rate of new energy has increased, and the competition has become more intense
Although, according to the above data, the current fuel vehicles still have a large proportion, but it is undeniable that the future trend is bound to be new energy models, from the situation in 2021, the penetration rate of new energy vehicles is rapidly increasing. From the data point of view, the penetration rate of new energy vehicles in September was 21.1%, and the cumulative penetration rate of this year was 12.6%, and the industry predicted that it would reach 20% or even 30% by 2025. And, don't forget that these data are calculated based on traditional brands to some extent, and don't forget that BYD's current sales of new energy vehicles have reached more than 90%.
Entering 2022, with the entry of the three major independent brand hybrid models, pure electric platform products entering the delivery period and production capacity climbing period, THE competitive pressure faced by BYD will be partially shifted from the current new forces to the competition with traditional car companies. In fact, in the case of a substantial increase in BYD's sales, it is also facing the challenge of systematically improving its own service capabilities. Seeing that the situation is very good, in fact, under pressure inside and outside, BYD's 2022 is crucial.