Looking back at the upcoming 2021, the once inconspicuous MPV models have entered the battlefield with the strongest "smell of gun smoke", and with the entry of new models such as Kia Jawa and Toyota Xena, the mid-to-high-end MPV market has also ushered in a more tragic fight. In the eyes of many car companies, the "three-child policy" has become the next outlet affecting the automotive industry, and whether or not a phenomenon-level product can be born may only be between one thought and one thought.
However, if you count today's mid-to-high-end MPV models, you will find such an interesting phenomenon. On the one hand, they may be to create the so-called "sense of grade", usually using dull color matching, conventional design, with a strong business atmosphere; on the other hand, they are or subject to positioning constraints, their starting price is often around 300,000 yuan, for ordinary families, the purchase needs to cross a higher threshold. Mid-to-high-end MPVs that deviate from the essence of the demand of "multi-child families" are difficult to arouse widespread consumer enthusiasm.
Meet the needs, both inside and outside to meet the expectations
It is undeniable that the current high-end MPV market is generally oriented to the business field, and in order to cater to the user's pursuit of low-key and calm psychology, the appearance and interior of models in this field are mostly dark color styles, and the styling design is rarely brilliant. Although personal aesthetics vary from person to person, people who drive these models are easily mistaken for "drivers", which adds to the troubles of home owners of mid-to-high-end MPVs.
In addition, if the wife's mobile phone is out of power, at this time, there is no need to rummage through the box to find the charging cable, just put the mobile phone on the front wireless charging panel, you can make it "quickly return to blood"; if you temporarily need to stop the computer office, or the child wants to watch the iPad during the trip, the small table board behind the first row can come in handy; with the car refrigerator, double storage space, you can also meet the needs of the family to enjoy hot and cold drinks and fruit snacks at any time.
Create demand, safety and intelligence feel intimate
Probably in the eyes of most people, the power of medium and large MPV models as long as "enough is good", after all, about 5 meters long, about 2 tons of self-weight, even if the power is sufficient, it is difficult to have control at all. Of course, because the size and weight of the medium and large MPV are larger, if it wants to be more flexible and has the ability to avoid obstacles, it needs a stronger power reserve.
It is worth mentioning that in order to bring value-for-money product experience and truly eliminate the user's car purchase worries, Roewe Automobile also provides a one-year 20% discount / two-year 30% discount repurchase policy for the first owner of the non-operating iMAX8, which is higher than the residual value rate of mainstream MPV, bringing consumers a firm commitment of "price guarantee", which can not only help you reduce losses when you need capital turnover in the later stage, but also make you more willing to change cars in the later stage, bringing full sincerity.