As the main force of Sichuan publishing, a number of publishing houses affiliated to Xinhua Winshare have made great efforts to publish good books in recent years, and have achieved outstanding results. In order to encourage and commend outstanding publications, Xinhua Winshare has carried out the "Winshare Good Book" selection activity for 9 consecutive years since 2015.
On January 31, 2024, the list of "Winshare Good Books" in 2023 was officially announced.
After several rounds of screening, evaluation and voting by a review team composed of 14 experts and Winshare Editorial Board, 47 works were finally awarded the 2023 Winshare Good Books. Among these Wenxuan books, there are books that have won national and provincial awards, thematic publications that promote the spirit of the times, social science boutiques that highlight the academic spirit, high-quality books with Bashu characteristics and solid and touching literary and artistic masterpieces, which have important ideological, cultural, artistic and scientific values. To this end, the Reader's Newspaper all-media matrix grandly launched a series of reports on the "Birth of 'Winshare Good Books' in 2023" to dig deep into the stories behind "Winshare Good Books" for readers.
●Title: "AR Changes the World"
●Reason for award: This book is one of the "New Horizons Frontier Science Series", a key publishing planning project of Sichuan Province and a special subsidy fund project of Sichuan Provincial Key Publishing Project. The author is authoritative, rigorous, professional, forward-looking, and the language is easy to understand, and the reading experience is excellent.
The development history of AR can be traced back to the 60s of the 20th century, but it has not been widely used and developed until recent years. You may have seen people's whimsical ideas about AR technology in movies and TV shows such as "Ready Player One" or "Black Mirror", or you may have learned about concepts such as "metaverse" and "digital twin" from popular science articles, and you may have experienced AR glasses and applied them to your leisure and daily work. Yes, with the innovation and development of AR technology, AR applications have also begun to expand to more fields, AR technology has been widely used in education, medical care, tourism and other fields, AR is quietly changing your life, and even the whole world. The book "AR Changes the World", published by Sichuan Science and Technology Publishing House in 2023, was named the "Winshare Good Book" in 2023.
When it comes to the book "AR Changing the World", we have to introduce its author - David Ross, who is a tutor, product designer, futurist and author at the MIT Media Lab. In his book, he provides an insider's guide to the way we are about to change, delves into the disadvantages that augmented reality technology can bring, and proposes reasonable and feasible solutions, covering equity and access issues, as well as the problem of filtering bubbles, etc., which is highly forward-looking and authoritative, and has been recommended by technology authorities such as Patty Mays, professor and academic director of MIT's Media Lab, and Charlie Fink, a technology columnist for Forbes.
The book "AR Changes the World" is one of the "New Horizons and Frontier Science Series", a key publishing planning project of Sichuan Province and a special subsidy fund project of the provincial key publishing project. According to Xiao Yi, deputy editor-in-chief of Sichuan Science Society, the "New Horizons Frontier Science Series" mainly focuses on the cutting-edge science and technology that has become a hot spot, such as brain science, neuroscience, AI, etc., AR as a popular frontier science and technology that goes deep into people's lives and brings people a richer and more immersive experience, is naturally listed as a "key focus object" by the series. Coincidentally, the book "AR Changing the World" delves into augmented reality (AR) technology, details the impact of augmented reality technology on human daily life and various fields, depicts the future development of science and technology, and reshapes the way humans experience the world and interact. It coincided with the idea that the Sichuan Science Society wanted to show AR technology and its impact on people's lives, so the book was successfully selected into the "New Horizons: Frontier Science Series".
With the rise of AR technology, a large number of related monographs or popular science books have emerged at home and abroad. The reason why Chuanke Society chose such an imported version of the book to introduce AR technology is mainly because it is "more readable". The author of this adult popular science masterpiece is not only an authoritative scientist, but also a popular science writer, he writes a popular science book from the perspective of a "high-end" scholar, in a witty and vivid language expression that readers can more accept, which is authoritative, scientific and vivid and interesting, which is indeed very attractive to readers.
For the introduction of foreign editions of popular science books, the editors have higher requirements for review. Editors should first understand the differences in culture, habits, forms of expression or acceptance methods in different countries, read some "humor" or "examples" or "scales" of foreign scientists, and then adjust some content that is difficult for domestic readers to understand into content that is more acceptable or felt by domestic readers, so that domestic readers can more easily grasp the "laughter" or "wonderful points" in it. In order to understand and understand the "highlights" that the author wants to express, it is necessary to consult and corroborate a large amount of information, and even to contact the translator or the original author to find the answers to the problems encountered.
The book "AR Changing the World" allows ordinary people to better perceive the charm of cutting-edge science and technology, allows us to "meet" with cutting-edge technology in a more intuitive and vivid way, further stimulates people's interest in science, makes the innovative wisdom hidden in hundreds of millions of people collide, and makes the wings of scientific and technological popularization of innovation and development resonate with the wings of scientific and technological innovation, and helps build an innovative country. (Reader's Daily all-media reporter Yin Hua)