Huawei jumped to the top of the list, and Apple fell off the altar! This quarter, the consumption choices of Chinese young people have undoubtedly attracted global attention. According to the latest data released by the well-known organization Canalys, the domestic smartphone market achieved 67.7 million shipments in the first quarter, of which Huawei topped the list with 11.7 million shipments, with a market share of 17%, successfully regaining its long-lost position as the market king. At the same time, Apple was overshadowed, with shipments of only 10 million units, down 25% year-on-year, not only behind Huawei, but also surpassed by local brands such as OPPO, Honor and vivo, ranking fifth.
This result shocked the foreign media, but it was actually foreshadowed. Today's domestic mobile phones have long been on the rise, and they have kept pace with international brands in terms of technical strength and product innovation. In terms of key indicators such as pixels, battery life, and signal, domestic mobile phones are not lagging behind, and even overtaking in corners has been achieved in some areas. As one American supermarket salesperson put it: "Huawei is ahead, Xiaomi is close behind, and Apple is slightly behind." This evaluation is undoubtedly the best witness to the rise of domestic mobile phones.
At the same time, the mindset of Chinese consumers is also quietly changing. In the past, the pursuit of brands and imports became the consumption creed of some young people. However, now they are more rational and confident, and they are beginning to pay attention to the cost-effectiveness and practicality of their products. For the choice of mobile phones, they no longer blindly pursue foreign brands such as Apple, but pay more attention to the innovation and development of domestic mobile phones. This change in consumption concept is not only reflected in the field of mobile phones, but also confirmed in many fields such as automobiles and clothing.
In the automobile market, domestic brands such as BYD, Wenjie and Lynk & Co have won the favor of more and more young consumers with their excellent performance and quality. In the field of clothing, domestic brands such as Anta and Xtep have also become a favorite choice of young people with their unique design and high-quality quality. Especially in the upcoming May Day holiday, at the domestic e-commerce platform Vipshop, outdoor consumption is surging, and the sales of domestic brands are hitting new highs.
All this shows that Chinese young people are more inclined to domestic products in consumption, and have a rational attitude towards imported brands. In the future, whether it is Apple or other foreign brands, if they want to gain a foothold in the Chinese market, they will need to make more efforts. Domestic brands, on the other hand, should continue to strengthen innovation and development to provide consumers with more high-quality and practical product choices.
