In order to be more in line with the food culture, taste and cooking habits of Shanghai citizens, recently, ALDI, a low-cost community supermarket, has launched more than 50 new fresh meat products, and expanded the original fresh meat product line, covering meat, poultry, aquatic products and other categories, and the overall fresh products have been expanded to more than 100 products.
At ALDI Longhua Club, more than 50 new fresh meat products have been neatly arranged on the shelves for customers to choose from. In recent years, black pork, which has been favored by consumers, is often more expensive than ordinary white pork because of its long feeding and growth cycle and large input costs. Compared with the original price, the average price of black pig products has decreased by 40%, of which black pork minced pork is only 8.9 yuan/300 grams.
For the fresh meat category, ALDI provides consumers with a "seven-day unsatisfactory return" service. The supermarket has also added a series of pork products that are popular with Shanghai residents, including pork feet with tendons, pig trotters and pig offal.
"I come a lot to buy groceries, and I can trust the quality here, and the prices are cheap. I see that the price of black pork has been reduced, so it is a good deal. Now there are more pig's trotters and pork liver, and my family likes to eat them very much. A consumer said.
Considering that Shanghai is located along the Yangtze River and coastal areas, Shanghai residents have a special preference for all kinds of fresh fish, and the supermarket has also launched a variety of new chilled aquatic products, including chilled whitebait, clear water snail meat, etc., and introduced thick-cut farro salmon.
As an important sector in the retail industry, fresh food has always been highly competitive. In view of the particularity of the category, fresh food has extremely high requirements for quality control, supply chain management, storage and transportation. The relevant person in charge of ALDI said that through visits and comparisons, ALDI selects suppliers with better qualifications and mature industrial chains, establishes close cooperative relations with them, and deeply involves all aspects of production and processing, which not only ensures that the quality of meat is controllable, but also obtains more advantageous prices through the form of direct procurement and large-scale centralized procurement, and screens out raw materials with good origins and famous varieties for consumers.
Reporter: Wu Huixiong
Editor: Ning Pingying
Proofreader: Jiang Ling (intern)
Reviewer: Wei Li