In the past few days, Jingdong Supermarket 517 Food Carnival is in full swing, Jingdong Supermarket has united hundreds of brands, thousands of products, and launched a million tasting activities that are widely popular, with a variety of 1 yuan tasting, 9.9 yuan tasting goods are selling well, and many new products, explosive products, and novelty products allow consumers to "try them willfully". At the same time, Zhang Shengxian and other celebrities were guests in the live broadcast room of Jingdong Supermarket, and the number of viewers in the live broadcast room exceeded 100 million during the Food Festival.
Zhang Shengxian was a guest in the live broadcast room of Jingdong Supermarket, and the "Foodie Blind Date Corner" opened 60kg of tuna on the spot
Online, on the night of the opening night on May 8, Douyin's famous "eating broadcast" Zhang Shengxian visited the live broadcast room of Jingdong Supermarket to share magical food with many anchors, and the live broadcast room became a sea of joy for foodies.
Offline, Jingdong Supermarket has created a "foodie blind date corner" on the streets of Beijing, providing a blind date stage for the majority of foodie friends to eat friends, more than 50 kinds of more than 3,000 products for free tasting, and 60kg of whole bigeye tuna live fish performance.
The on-site activities were hot, and young men and women participated enthusiastically, enthusiastically going on stage to go on a blind date and looking forward to getting off the single on the spot. Among them, short videos such as men and women cooperating to eat 5.2 meters of spicy strips, hiding a wedding ring in tuna yusheng and proposing marriage on the spot, and an aunt mistakenly recognizing a durian single product poster as a prospective son-in-law have also been forwarded by netizens many times, causing heated discussions.
Jingdong Supermarket also went to Datong to shoot local specialties on the street, introducing famous snacks such as knife-cut noodles, Baihua roasted wheat, and Datong yellow baked cakes to netizens, and started the foodie challenge in Datong. In the competition, drink old vinegar cola, wind oil essence cola, eat coriander noodles, and compete for the big stomach king of the challenge.
On May 15, Jingdong Supermarket held the opening ceremony of the ASEAN snack special session of the "Delicious ASEAN, Come to Eat" Food Festival in Sanlitun, Beijing. Not only that, in order to respond to everyone's demand for a healthy life, the 517 Food Carnival Jingdong Supermarket launched a lot of healthy foods such as sugar-free and sucrose-free healthy food and drink.
Top 100 brands ushered in explosive growth, and "10 billion agricultural subsidies" achieved the lowest price of durian on the whole network
Since the official launch of this year's Jingdong Supermarket 517 Foodie Carnival on May 8, the top 100 brands such as Heluxue, Miaokeland and Xian Jingcai have ushered in explosive growth, and Menglong Rich Little Golden Dragon Gift Box, Beijing Fresh Durian, etc. have become popular products, and the Miaokelan Multi-Flower Cheese Stick Gift Box was launched on the whole network, and it became TOP1 of the cheese and butter category on the day of launch.
During the Food Festival, with the batch listing of durian, in order to meet the "freedom of durian" of consumers, Jingdong Supermarket and Thailand durian production areas reached a direct procurement cooperation to control product quality from the source. With years of purchasing experience, the buyer locks the price at the lowest price and orders the price of Thai fresh durian to the lowest in the whole network of the same quality. Jingdong Supermarket has launched more than 100 frozen durian and liquid nitrogen whole fruit durian products, achieving a significant drop in durian prices.
Among them, Beijing Fresh Thailand imported 2-4 pieces of Golden Pillow fresh durian with a total weight of 14 catties, and the "10 billion agricultural subsidy" price is only 329 yuan per catty, achieving the lowest price of the same quality of spot fresh durian at 23.5 yuan per catty.
The hot weather drove the outbreak of new Haitian soy sauce ice cream, Carlsberg 1664 beer, and 12 cans of family portrait beer. In addition, before the arrival of the Dragon Boat Festival, zongzi products were out of the circle ahead of schedule, and the spicy prince coriander spicy strip zongzi gift box became a hit.
During the event, in addition to snapping up the right to taste in the live broadcast room of Jingdong Supermarket, consumers can also go to the Jingdong APP and search for "Foodie Carnival" to go directly to the venue of the 517 Foodie Carnival, and millions of delicacies can be tasted as low as 1 yuan. In addition, Jingdong Supermarket also brings 7 special services such as price guarantee for 7 days, direct delivery at the source, fresh batch inspection, 28-day fresh direct milk powder, transparency of pet food raw materials, authenticity of old wine, and return of non-favorite food, escorting foodies to experience food.
Jingdong Supermarket is one of the sub-brands of JD.com, and its channel entrance is located in the channel list in the upper left corner of JD.com APP, which is mainly engaged in fresh food and consumer goods. Third-party data and a number of user surveys show that among online and offline supermarkets, JD Supermarket has a leading market share, the most competitive price, the most guaranteed quality of the goods sold, and various services are also in the leading position in the industry, making it the preferred channel for tens of millions of consumers to shop.