The career development of CCTV's new faces is based on the job opportunities given by the program producers and party producers, and those new faces who are favored by the producers can often gain more jobs, and with the help of these positions, their market popularity and influence will be improved, so as to help their careers develop effectively.
The reason why the development of new faces of CCTV is once again on the table is because with the revision of the variety channel, CCTV has once again arranged a large number of new faces to join, and if other channels also revise in the future, I am afraid that the number of hired hosts will increase again.
Based on this, the competition of the CCTV host lineup will enter a new stage, and the new faces still have an obvious advantage in the development competition at this stage.
Of course, the competitive pressure between new faces should not be underestimated, and being able to join CCTV is an affirmation of the host's ability, and if you want to gain a firm foothold in CCTV, you need the host to show more outstanding business ability.
When it comes to audience popularity, word-of-mouth, and the broadcast of the program, if these factors are combined and re-compared, the development gap of the host will gradually expand.
At present, Liu Xinyue's successful counterattack is in the leading position, forming a situation of coming from behind.
When she appeared on the stage of "Departure to Happiness" as an independent host instead of Yang Fan, more audiences were attracted by the performance of this new face.
At the same time, taking into account Liu Xinyue's achievements on the stage of the host competition, with the help of the opportunity of the revision of the variety channel, the follow-up development of this new face is favored by more audiences.
Before Liu Xinyue, the cultivation of new faces based on variety shows such as Wang Jianing and Zhang Shuyue has come to an end, looking back on the entire development experience, after Dong Qing left the first-line stage, these new faces are on the same starting line, and then the work arrangement, personal choice, market reputation and other issues will lead their development to different directions, some have become facades, and some have gradually been abandoned by CCTV.
In contrast, Long Yang has obviously secured his position in the new face of this type.
This is not only the reuse of CCTV evening activities for her, in the work arrangement of daily programs, Long Yang's position also has no other competitors, she is the face of the current CCTV host lineup, and being arranged to host "Beauty and Beauty" is proof.
Many viewers may have questions in their hearts, the market reputation of the 2024 Chinese Poetry Conference hosted by Long Yang is not ideal, why will CCTV continue to arrange for him to complete the so-called façade to have a job?
This is just like CCTV's continuous arrangement of Zhu Xun to host "Avenue of Stars", as long as the ratings of the program do not decline significantly, and the program has sustainable production content, there is no need for the program host to adjust frequently.
Or from another point of view, is it better to adjust other hosts than Long Yang's performance? What's more, the ratings of the 2024 Chinese Poetry Conference have not declined in the final stage, so CCTV has no reason to abandon Long Yang.
Based on this discussion, Wang Jianing's development may be able to understand the reason why she was sent to a niche channel.
To a certain extent, the relationship between Wang Jianing and Long Yang is in a competitive relationship, and when Long Yang sits firmly in the position of the façade, Wang Jianing naturally lacks corresponding job opportunities, so she is at a disadvantage in this competition.
Even with Liu Xinyue's catch-up, Wang Jianing's market positioning will decline again.
Combined with Wang Jianing's work arrangement, her appearance rate on CCTV's comprehensive channel is declining, and her main work is carried out by CCTV Music Channel's "Music Open Class" program.
The devolved Wang Jianing is no longer a young face who has been reused, and her future development needs to be repositioned.
On the development of other new faces, Liu Xinyue has been reused, and Ma Fanshu's appearance rate in the party activities has also been guaranteed, of course, if she wants to develop further, she still needs to complete the transfer of work.
To sum up, Long Yang's positioning is the next "Dong Qing" on the CCTV stage, Liu Xinyue currently occupies the leading position, and the competition for other new faces continues.
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