At this stage, more and more capable young hosts have emerged: as long as CCTV is willing to give job opportunities, they can be unanimously recognized by the audience through their hosting performance on the stage.
For the production of programs and activities, improving the freshness of the audience can also effectively improve the broadcast performance of the program, and for young hosts, these job opportunities will also help them gain more honors in the process of career development.
However, the reuse of new faces is not achieved overnight, and CCTV will also readjust their positions according to their specific performance, so as to adapt to the corresponding work arrangement.
CCTV's work adjustment and career planning for new faces are based on a professional perspective, take Wang Jianing as an example, as a local TV people's livelihood news anchor, after joining CCTV to transform into a literary and artistic program host, without CCTV's planning and encouragement, I am afraid it will be difficult for Wang Jianing to make such a large adjustment in the direction of development.
The results proved that CCTV's choice was not wrong, and Wang Jianing, who joined the comprehensive channel, developed more and more smoothly, and once participated in the stage of the main venue of the CCTV Spring Festival Gala, which is a recognition of his ability and an affirmation of CCTV's vision.
Even if it was later abandoned, it could not prove the error of CCTV's choice, but the hosts such as Long Yang and Ma Fanshu were more suitable for the evening stage.
Based on this, Wang Jianing's job position has also begun to be adjusted, and her figure appeared in the production of CCTV music channel related programs, CCTV is obviously helping her try more different hosting directions, in order to stimulate Wang Jianing's potential, and at the same time re-judge which type of program the host is more suitable for the stage.
From the audience's point of view, Wang Jianing's temperament is gentle and generous, suitable for the hosting of cultural and life programs, in terms of the performance of evening activities, Wang Jianing is a little immature, and the overall performance lacks a sense of atmosphere, which is probably the reason why CCTV readjusts its development direction and arranges its continued transformation.
Compared with Wang Jianing, Li Qiyue, who is also a contestant in the host contest, has not developed so smoothly, at the same stage when Wang Jianing has appeared in the Spring Festival Gala, the market share and ratings of the programs she hosts are still not ideal, but Li Qiyue's advantage lies in the accumulation of market reputation.
From CCTV's "Distant Home" on CCTV International Channel to "Waiting for Me" on the comprehensive channel, Li Qiyue can help himself accumulate a group of audience fans every time he hosts a program, which is a kind of help for career development and the driving force for Li Qiyue's follow-up development.
Now the audience's word-of-mouth has successfully helped Li Qiyue complete the counterattack, and she has not only become the face of CCTV's agricultural channel, but also began to cooperate with Shu Dong in the recording of outdoor programs in the program production of the comprehensive channel, which makes the audience begin to look forward to Li Qiyue's follow-up development.
It can also be seen that the importance of market reputation for the development of the host, as long as it can be recognized by the audience, what is lacking for young hosts is an opportunity.
When CCTV puts the opportunity in the hands of the host, the help for career development will appear by a magnitude, and Li Qiyue's development proves this, and also makes the audience more optimistic about her future.
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