The broadcast of the 2024 CCTV Spring Festival Gala can be said to be a dazzle for the audience, and the director team has innovated in the arrangement of the program content, which also proves that as long as you truly understand the needs of the audience, you can still produce a high-quality evening party with a good reputation.
With the help of the success of the party, the hosts who were invited to participate in the recording of the Spring Festival Gala have also received a certain degree of word-of-mouth, and the market influence of facades such as Ren Luyu and Nigmaiti has become more prominent, and new faces such as Long Yang and Ma Fanshu have been favored by more audiences.
In comparison, Wang Jianing seems a little lonely, and in addition to not being able to enjoy the dividends brought by the broadcast results in the absence of the Spring Festival Gala recording, being abandoned by the director team of the Spring Festival Gala also makes the development of this new face more uncertain.
In the case of Dong Qing taking a back seat and Li Sisi leaving the CCTV stage, CCTV needs to cultivate a female host who can hold up the façade, and in the competition for this label, Long Yang, Ma Fanshu, Wang Jianing, Zhang Shuyue and others are all in a promising position.
The reason is very simple, because these young hosts have all been arranged by CCTV to participate in the recording of the Spring Festival Gala, and to be able to appear on this well-known evening event, the audience will naturally include them in the shortlist of façade hosts.
Just a comparative analysis of the current development situation, Long Yang and Ma Fanshu are obviously in a favorable position, while Wang Jianing and Zhang Shuyue's competitiveness has declined.
This can be understood through the work arrangement after leaving the stage of the Spring Festival Gala, Long Yang will continue to serve as the host of programs such as the Chinese Poetry Conference and "China in Intangible Cultural Heritage" after the end of the hosting work of the 2024 Spring Festival Gala, and his career development will continue to move forward steadily.
After Wang Jianing was absent from the recording of the Spring Festival Gala, her job position abandoned by the director team was quietly adjusted: whether she was arranged to host "Life Circle" or to host a niche program on the music channel, Wang Jianing's competitiveness further declined.
Before Wang Jianing, Zhang Shuyue was also arranged to complete the hosting of "Life Circle" after being abandoned by the director team of the Spring Festival Gala, the market share of this show is not high, the market influence is not prominent enough, and it cannot effectively help the career development of young hosts.
Long Yang's entry from the financial channel to the comprehensive channel is based on replacing Dong Qing to host a series of poetry conference programs, which is also the positioning difference between the poetry conference and "Life Circle".
Reflected in the development of the host, Wang Jianing has lagged behind Long Yang.
Further observing Wang Jianing's job arrangement, CCTV began to focus on letting her participate in the program hosting work of the music channel, her current work arrangement is mainly focused on the "Music Open Class" series of programs, and on the stage of the comprehensive channel cultural type program, Wang Jianing's appearance rate has been decreasing.
Obviously, the emergence of this problem is also not conducive to Wang Jianing's future development, and her influence in the host lineup of CCTV comprehensive channel may also decline.
The fundamental reason may be related to Wang Jianing's choice to focus on his personal life in the rising stage of his career.
As for whether it will become the second "Zhang Lei", it is still necessary to observe the reputation of the market audience and the follow-up arrangements of CCTV's work.
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