In 2024, China's auto market will develop rapidly, and new energy vehicles will gradually get better, with new brands and new models springing up, and the new energy vehicle market is accelerating towards high-quality development, welcoming a new moment, and imagining new wonderful, opportunities and a promising future.
Spring and scenery are full of life. The 2024 (18th) Beijing International Automobile Exhibition is coming as scheduled. EV Vision held the "New Era · In an exclusive interview with the theme of "New Vision - Opening a Smart Future of Mobility", Ma Xiaorong, Public Relations Director of Geely Radar, was a guest at the EV Vision booth to share the latest developments of the company and products, summarize the past, look forward to the future, and put forward new thoughts and insights.
Radar Horizon is different from traditional pickup trucks and has more powerful product capabilities
On April 23, 2024, the four-wheel drive pure electric super pickup truck Radar Horizon was officially launched before the Beijing Auto Show, of which the Radar Horizon AIR 460km version is priced at 181,800 yuan, the MAX 460km version is priced at 209,800 yuan, and the AIR 520km version is priced at 221,800 yuan. The radar horizon originates from the first outdoor ecological new energy architecture M.A.P Radar Hanhai platform in China, which integrates top-notch pickup truck technology and advanced new energy passenger vehicle technology, so that each car born on the platform can have mechanical properties that can comprehensively surpass the traditional pickup truck platform and the electrical characteristics of the advanced new energy platform. Director Ma Xiaorong said that Geely Radar belongs to Geely Holding Group, so many of the technologies used are from Geely Holding Group's original mature technology, which can be directly applied to the radar horizon product. Therefore, in addition to the drive form of pure electric models, the radar horizon can easily have a variety of power forms such as hybrid and extended range in the future, which fully proves that the prospect of the M.A.P radar Hanhai platform is still very broad.
According to Director Ma Xiaorong, the radar horizon is different from traditional pickup trucks, combining the mechanical properties of traditional pickup trucks with very excellent electrical characteristics of new energy passenger vehicles. The model has the basic performance of traditional pickup trucks, such as loading, towing, wading and off-road on bumpy roads, and has distinctive electrical characteristics. In addition to the intelligent network function that is common in the market, the radar horizon also has a highlight that distinguishes it from all other products on the market, that is, it has the world's only 21 kilowatt external discharge capability.
In addition, the Radar Horizon also has dual characteristics that support 220 volts of residential power and 380 volts of industrial power supply, making the vehicle very scalable in the outdoors. Director Ma Xiaorong said with a smile that when we went camping, we might only be able to eat some pre-made dishes, but when we have the external discharge function of the radar horizon, the external refrigerator can help you preserve food, and kitchen appliances like home can also be added, so that everyone can enjoy the same food outdoors as at home. With the radar horizon, it will be possible to use high-power external air conditioners, welding machines, cutting machines and other industrial power products outdoors, and this is just one of the important features that distinguish the radar horizon from traditional pickups.
Director Ma Xiaorong said frankly that traditional pickup truck models have very obvious drawbacks in the field of vehicle intelligence, such as voice interaction, intelligent cockpit, driving assistance and other aspects are still in a very early stage. The radar horizon can be said to be at the forefront of the industry in this regard, the model is equipped with L2+ level driving assistance system, and the response speed of the voice interaction system is also very fast. More importantly, the model is also equipped with a smart magic box, which supports more than ten communication protocols such as Bluetooth, WiFi, and satellite, and can build an interconnected network with radar horizon as the core. Compared with home routers, Zhilian Magic Box can support the access and control of up to 100 various camping equipment within 300 square meters, realize real-time 4K high-definition video backhaul with drones at a distance of thousands of meters, and support 36,000 kilometers of high-altitude satellite communication.
According to Director Ma Xiaorong, the radar horizon is also fully on par with new energy passenger cars in terms of ride comfort, and the very rich configuration of new energy passenger cars makes the model comprehensively surpass the traditional pickup truck models on the market. In addition, more importantly, the radar horizon is also painstakingly in terms of battery safety, because the model is positioned as a four-wheel drive pure electric pickup, so it will inevitably encounter extreme road conditions such as wading, shell craters and crossing during use. Therefore, the radar horizon has fully considered these needs and use scenarios of users at the beginning of the design, and the waterproof level of its battery pack has reached IP68, and it has been reinforced with strong protection links such as torsion, wading and impact resistance. Therefore, in terms of battery safety, Radar Horizon can allow users to truly have no worries.
Radar Horizon user portraits are very rich to create products that understand the market better
Compared with traditional pickup truck models, Radar Horizon has a richer user portrait. Traditional pickup trucks are only available for commercial users as tool carts and for long-distance crossings or off-road users who are mainly playful. Director Ma Xiaorong said with a smile that when users have the radar horizon, they will find that there will be a lot of scenarios and user circles that can be expanded, and there are more than 30 kinds of user portraits. For example, the most typical UAV users, there are currently 240,000 UAV pilots in China alone, and there is a need for a product suitable for industrial charging of plant protection UAVs among this group of people, and they need to charge UAVs at any time in the process of pesticide spraying and information monitoring. The radar horizon can fully meet their more professional practical use needs, and the 380-volt industrial power supply makes their work more comfortable. The radar car has also launched a special edition model for this kind of people - radar RD6 science and technology innovation version, which can build a large drone apron behind the car, and can directly use industrial power supply for charging, eliminating the use of diesel generators that cumbersome and costly operation mode, if all drone pilots use this way to charge, the environmental protection contributed by this circle will be very huge.
Director Ma Xiaorong introduced that compared with traditional family cars, pickup truck models do not have such a large base. In 2023, China's passenger car market will be about 30 million units, while the pickup truck market plus exports will only be 500,000 units, while the domestic insurance volume will only be about 320,000 units. Therefore, pickup truck models do not have an innate advantage in the domestic market. Therefore, the strategy adopted by Geely Radar is precision marketing and differentiated marketing, in fact, Geely Radar itself is also a brand with differentiated products, so for example, precision marketing in the field of drones, a radar creation camp has been specially established, and there is a circle like Lei Feixia specially set up for drone users, and through the communication platform of the radar creation camp, there are more resources to be exchanged, and even more job opportunities can be provided.
In addition, for outdoor players, Geely Radar has also done a lot of marketing such as cycling and camping, and jointly customized a lure modified car designed for this circle with the Lure Championship. This customized radar horizon has a lure mode embedded in the vehicle, which can easily realize the accompanying flight of the drone, and can monitor the situation around the vehicle in real time, and provide very practical corresponding functions. In addition, the cargo box of this model has been modified accordingly, so that all kinds of storage space can be very easy to store fishing gear.
Continuously strengthen marketing at home and abroad More customized products will be launched
Director Ma Xiaorong said frankly that the overseas market is an area that Geely Radar attaches great importance to, in fact, after the release of the first product, it has received a lot of support from overseas markets, especially in Southeast Asia, Australia, which have very mature pickup truck markets, and many users are very much looking forward to Geely Radar's products being launched in the local market. With the internationalization of China's new energy vehicle products in the world and great recognition in the international market, new energy pickup trucks such as Geely Radar can also go abroad and enter a wider regional sales market. Therefore, in 2023, Geely Radar has gradually achieved overseas expansion, and in 2024, it will continue to strive to expand ASEAN, the Middle East and South Asia, and will expand about 17 countries for overseas layout.
In terms of the domestic market, Director Ma Xiaorong said that in the second half of 2024, Geely Radar will focus on the rich audience of the Luya Championship and lock this circle for marketing development in this very large market. In the increasingly popular drones and other fields that require electricity in the field, they will also be planned and laid out in a targeted manner. For a large number of user circles, Geely Radar will continue to continue the strategy of precision marketing, and help some specific circles to develop customized products according to the actual needs of different users.
Write at the end
With the gradual popularization of new energy vehicles, new energy pickup truck models have gradually attracted the attention of consumers. Compared with traditional pickup truck models, new energy pickup trucks have unique advantages in terms of mechanical performance, intelligence, Internet of Things, comfort, body safety and electrical safety, allowing pickup truck users to get a real experience closer to life.
Geely Radar will continue its precision marketing strategy and help some specific circles customize more targeted products according to the actual needs of different users. Help China's new energy vehicle products, and even new energy pickup truck models to become bigger and stronger, create brilliance, and create their own sky in the world automobile market.