Introduction:
The circle, in traditional Chinese culture, symbolizes happiness, harmony and unity;
Water, on the other hand, represents flow, gentleness and purity, and has the power to nourish all things.
The natural combination of circle and water once again achieved a perfect integration at the KBC2024 Huida bathroom booth.
"Circle in the culture of the Chinese represents roundness, accessibility, harmony and contentment, we hope that Huida sanitary ware can be integrated into the life of every consumer and help a better life." The design inspiration of the circle also comes from the curved shape of bathroom products, and at the same time, this is also one of the most representative forms of water. — Wang Jia, President of Huida Sanitary Ware
The cultural meaning of the circle
Cultural Connotation of the Circle
As a design element, the "circle" has a long history, and its cultural meaning is rich and far-reaching. In traditional Chinese culture, the "circle" symbolizes happiness, harmony and unity, and it represents the natural nature and endless vitality of all things in heaven and earth. In the world of modern design, the meaning of "circle" is also very important. Its streamlined structure is not only aesthetically pleasing, but also reduces visual pressure and creates a sense of balance and inclusivity.
Circle design application
Application of Circle Design
In the booth design of Huida Sanitary Ware in this year's KBC2024, from the macro booth layout to the micro product display, the concept of "circle" is reflected. Within the square matrix planning area of the main booth, the circular and oval partitions are the first highlights of the booth.
Under the tone of open layout, the booth as a whole has the beauty of simple symmetry, and the partial semi-enclosed space forms a better scene atmosphere, which can more effectively convey the product concept. These circular elements not only echo the curved shape of the bathroom products themselves, but also convey a warm, comfortable and healthy attitude to life.
When it comes to "circle", we have to mention the "water" element that goes with it, in traditional culture, water is not only the source of life, but also has far-reaching cultural and philosophical significance. It has fluidity, adaptability, gentleness, and the ability to nourish life.
Design your app
Water Element Design Application
The bathroom products that are related to water in all ways, combined with the booth design concept of "water" elements, are more appropriate. In the design of the booth this time, the "water" element was also cleverly integrated into various design details.
The curved streamlines of the three-dimensional surfaces of the booth all show the softness and tenacity of the water, and also play the role of guiding the flow of people, enhancing the coherence and sense of integrity of the space. At the same time, a variety of water-related black technologies on the booth also further echoed the brand concept of Huida Sanitary Health.
Outdoor creative extension
Outdoor Creative Extension
Echoing the indoor exhibition area, Huida Sanitary Ware's personalized outdoor exhibition area design also achieves a clever fit with the "water" element, presenting a relaxed, lively and youthful space for the audience.
With the brand's new water ripple logo as the core, it forms a flowing sense of spatial rhythm; Complemented by a bright blue color palette of the brand, it conveys a new brand image of health, vitality and continuous progress.
The combination of circle and water
Circle & Water
The combination of "circle" and "water" is undoubtedly the most natural and harmonious combination, and they also have a special meaning in the bathroom industry. Just as the water element presented by Huida's new logo, it is not only a symbol of the company's brand image, but also a communication of the concept of health, the fluidity, transparency and purity of water are silently telling the concept of healthy and clean life.
In the intimate and relaxing realm of the bathroom, the "circle" is also widely used. For example, the design of round bathtubs, sinks, shower rooms and other products not only has a beautiful appearance, but also has the advantages of durability and stability, and excellent ergonomic design can provide a more comfortable and relaxing experience, help reduce stress and promote physical and mental health. At the same time, the rounded corners of many bathroom products can also improve the convenience of daily maintenance and cleaning, thereby reducing the possibility of bacterial breeding and bringing hygiene and health advantages.
Sanitary × health × technology
Bathroom x Health x Technology
Looking at Huida's booth, its brilliance is not limited to the design and aesthetics of the core elements. Thanks to the Huida brand's deep understanding of the concept of health, as well as the support of its own profound R&D strength, whether it is the "all-waterway sterilization and cleaning system" or the "easy cleaning technology display", "health monitoring elf" and other advanced technologies, it reflects the perfect implementation and great attention of the brand to its own concept and consumer demands.
Every detail is controlled, revealing the meticulous study of the brand's ingenuity; Excellent booth concept and design style, and at the same time represent a cultural inheritance and innovation. Huida's booth undoubtedly provided a visual and ideological feast for the audience, and also set a new model for the design trend of the sanitary ware industry.
Smart and healthy life
Smart & Clean & Healthy lifestyle
Through the profound combination of "circle" and "water", Huida conveys a deep understanding of healthy bathroom life and the unremitting pursuit of a better living environment. Show ingenuity in the details, and highlight the philosophy of life in the design. This is in line with the new brand positioning of "Health Bathroom Customization Expert".
As a leading enterprise in the domestic bathroom industry, Huida has been committed to providing consumers with healthy, comfortable and environmentally friendly high-quality bathroom products and services since its establishment 42 years ago. Based on a deep insight into the home bathroom market, in 2023, Huida Sanitary Ware will take health as the brand's differentiated value proposition, and put forward a new brand positioning of "Healthy Bathroom Customization Expert", with the mission of "allowing everyone to enjoy a healthy and comfortable bathroom space".
The 2024 brand strategy conference was grandly released during this year's Shanghai Kitchen and Bath Exhibition, which is not only a refresh of the brand concept, but also a show of strength at the level of bathroom health technology. During the period, the conference was broadcast live by six major media simultaneously, with a cumulative number of views exceeding one million times, which obviously became one of the most interesting activities of the exhibition.
About Huida Sanitary Ware
About Huida Sanitary Ware
Founded in 1982, Huida Sanitary Ware is a leading enterprise in China's sanitary ware industry. Over the years, the company has taken the main goal of meeting consumers' demand for high-quality bathroom and home furnishing products, and has provided one-stop health and bathroom product solutions for consumers in more than 100 countries and regions around the world through the design, research and development, production and sales of related bathroom products. In the future, Huida Sanitary Ware will take "integration, intelligence, ecology and digitalization" as its strategic guidance and "become the most reliable health and bathroom expert" as its vision, and strive to improve the quality of healthy life of national sanitary ware.