In 2024, China's auto market will develop rapidly, and new energy vehicles will gradually get better, with new brands and new models springing up, and the new energy vehicle market is accelerating towards high-quality development, welcoming a new moment, and imagining new wonderful, opportunities and a promising future.
Spring and Jingming are full of life. The 2024 (18th) Beijing International Automobile Exhibition is coming as scheduled. EV Vision held the "New Era · Tao Kui, General Manager of SAIC Maxus MPV Platform, was a guest at the EV Vision booth to share the latest developments of enterprises and products, summarize the past, look forward to the future, and put forward new thoughts and insights.
Maxus released ACIS intelligent all-scenario superhybrid technology to lead the innovation of "everyone" high-end MPV series models
At this year's Beijing Auto Show, SAIC Maxus unveiled the mystery of an innovative technology - ACIS intelligent all-scene superhybrid technology, and applied this breakthrough technology to its two new models for the first time: the full-size luxury intelligent MPV Dajia 9 superhybrid and the mid-size family MPV Dajia 7 superhybrid. These two models belong to Maxus Automobile's "Everyone" series, which focuses on the field of new energy, marking the company's further cultivation in this field.
In this regard, Tao Kui elaborated on the strategic decision to choose to apply ACIS intelligent all-scenario superhybrid technology on these two models. He pointed out that in view of the significant growth of China's MPV market last year, this not only reflects the significant change in the way Chinese consumers travel - from individual travel to family group travel, but also by introducing the latest generation of super-hybrid technology into the medium and large MPV market, Maxus not only follows the trend of market growth, but also accurately meets the market demand of China's large families and multi-person travel.
He said that ACIS intelligent all-scenario superhybrid technology is the culmination of years of superhybrid technology accumulation between Maxus Automobile and the group, aiming to meet users' higher requirements for driving quality under the trend of new energy. The technology is user-centric, with a particular focus on the need for silence during driving, the need for induction of driving, and the provision of higher transmission efficiency and economy. Tao Kui emphasized that ACIS superhybrid technology, with its significant industry-leading advantages, brings users an unprecedented driving experience.
It is worth mentioning that the core highlight of this technology is its ultra-quiet characteristics, ACIS intelligent all-scenario technology adopts the industry's first P1 coaxial motor design, compared with the traditional parallel shaft motor, successfully reduces the noise by 20 decibels, and significantly improves the quietness during driving. Tao Kui pointed out that at speeds below 80 km/h, the technology can keep the engine intact, ensuring a pure electric driving experience in urban and suburban travel, effectively avoiding the frustration often found in traditional cars, achieving smooth and continuous power output, and enhancing driving comfort and pleasure.
The highlights of ACIS super-hybrid are revealed, making it more comfortable for the whole family to travel
In addition to demonstrating the advanced nature of ACIS's intelligent all-scenario superhybrid technology, SAIC MAXUS also emphasized the convenience and comfort it brings to users in terms of function.
Tao Kui elaborated on the highlights of the technology in terms of charging efficiency and recharging efficiency of superhybrid systems. He pointed out that the system is able to charge naturally at a maximum of 14.5 kilowatts of continuously variable speed, and can intelligently choose the right time to replenish the battery, whether it is in a low state of power in traffic jams or at a constant speed when driving at high speeds.
In addition, the external plug-in function has also been significantly improved, with the ability to quickly recharge in 25 minutes, and the home charging station supports 6.6 kW fast charging, which can be fully charged in just 4 hours, which greatly facilitates home users who charge at night and eliminates their range anxiety. In addition to the charging function, ACIS superhybrid technology also provides V2X external discharge function, with the largest high power of 6.6 kW in its class, which is enough to support various power needs when families travel, such as using induction cookers to cook hot pots, play stereos, barbecue, etc., greatly enriching the user's outdoor life experience.
In terms of seat comfort, Tao Kui pointed out that Maxus also provides a seat lying flat function based on the user's actual travel scenario, which is especially suitable for long-distance travel. Users can find a comfortable lying position on the seat to enjoy rest and relaxation during the journey, especially suitable for family outings or short trips, so that every family member can get enough rest during the trip.
The global layout has been effective, and the "Everyone" series has set sail
When talking about Datong Automobile's overseas strategy, Tao Kui shared the company's achievements in the international market and its future planning and layout.
Since its establishment, Maxus has been positioned as an international enterprise, and after more than 10 years of development, it has achieved a scale of 300,000 vehicles to go overseas. The company's products have successfully entered a number of developed markets, including Europe, Australia, Southeast Asia and South America's BRICS countries, such as Brazil, Chile, and some wealthy countries in the Middle East, which have become important overseas markets for Maxus.
In particular, it is worth mentioning that the performance of Maxus Automobile's MPV series products in overseas markets is particularly outstanding. In the case of the Everybody 9, the model surpassed rival Alpha to become the sales champion after only two months of its launch in Hong Kong. From January to March this year, everyone 9 once again surpassed Alpha and Wilfa in Hong Kong, ranking first in Hong Kong's overall MPV market, and the sales of a single model even exceeded the total sales of Toyota's MPV. Many celebrities in Hong Kong and the original alpha customers turned to everyone after 9 and spoke highly of it. Tao Kui emphasized that the reason why we can get the recognition of the market is that the company has always started product development from customer needs.
In the Thai market, Everybody 9 also quickly won the hearts of consumers, and many customers who originally used Alpha also chose Everybody 9 instead. Major travel companies have started using Everybody 9 as a pick-up and drop-off vehicle for high-end tourists, and some large businesses and government departments in Thailand have also adopted Everybody 9. Tao Kui recalled that at the auto show in Bangkok, Thailand, the Thai prime minister even personally visited the booth of Maxus Motors. In Malaysia, local dignitaries also expressed interest in the presentation of Maxus cars.
Looking ahead, Maxus plans to expand the "Everybody" series of MPVs, including the Everybody 7 superhybrid and the Everybody 9 superhybrid, to more Asian countries, such as Singapore, Malaysia and Indonesia. At the same time, the company also has products in Australia, Europe and South America. In Chile, the first vehicles to be delivered by Maxus were orders from the Chilean Embassy. In the European market, Maxus competes with the Mercedes-Benz EQV, while in the Australian market, it is Alfa and other premium brands. Tao Kui said that Maxus will continue to rely on the strength and value of its products to promote excellent products such as the "Everyone" series to more countries and regions around the world to meet the needs of customers in different regions.
Write at the end
Through the in-depth dialogue with Mr. Tao Kui, I can feel that the performance of Datong Automobile Company at this Beijing Auto Show is impressive. The stunning debut of its ACIS intelligent all-scenario superhybrid technology fully demonstrates Maxus' strong strength and excellent technology in the field of new energy. The launch of the new model Dajia 9 superhybrid and the mid-size MPV Dajia 7 superhybrid not only reflects the company's keen insight into market demand, but also demonstrates its forward-looking layout and strategic vision in the automotive field. Mr. Tao Kui's detailed introduction further highlighted the significant advantages of Maxus in terms of quietness, driving experience, economy, charging efficiency and system recharge efficiency. The high attention to seat comfort reflects the design concept of Maxus Automobile's user-centered and pursuit of the ultimate driving experience.
In addition, the outstanding performance of Maxus in the domestic market has been obvious to all, and in the international market, its competitiveness should not be underestimated. In particular, the outstanding market performance in Hong Kong, Thailand and other regions has not only won wide recognition from consumers, but also won the favor of local governments and enterprises. Looking ahead, Maxus will continue to expand its presence in the global market and bring more high-quality products and advanced technologies to consumers around the world.
To sum up, the efforts and achievements of Maxus Automobile Company not only provide consumers with more diversified and high-quality travel options, but also inject strong impetus into the development of the new energy vehicle industry. With its continuous innovation and progress, Maxus is gradually moving towards a leading position in the field of global new energy vehicles.