In 2024, China's auto market will develop rapidly, and new energy vehicles will gradually get better, with new brands and new models springing up, and the new energy vehicle market is accelerating towards high-quality development, welcoming a new moment, and imagining new wonderful, opportunities and a promising future.
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Spring and Jingming are full of life. The 2024 (18th) Beijing International Automobile Exhibition is coming as scheduled. EV Vision held the "New Era · Yao Fei, Deputy General Manager of Chery Automobile Marketing Company, was a guest at the EV Vision booth to share the latest developments of the company and products, summarize the past, look forward to the future, and put forward new thoughts and insights.
Chery's four major brands gathered at the Beijing Auto Show with a strong product lineup
After four years of waiting, the reopening of the Beijing Auto Show attracted many visitors. Chery Automobile, together with its four major brands – Chery, Xingtu, Jietu and iCAR – showcased 25 blockbuster models, covering almost all key models this year and next, demonstrating a strong product lineup.
Yao Fei emphasized that Chery Automobile's exhibits cover traditional fuel vehicles, plug-in hybrid vehicles, extended-range electric vehicles and pure electric vehicles, covering the current four mainstream power energy forms. In terms of technology demonstrations, Chery Automobile not only exhibited flying cars, but also plans to conduct its first test flight in September this year. In addition, fully autonomous minibuses are also approaching mass production, and new power and energy platforms are also unveiled at the exhibition.
Yao Fei concluded that Chery Automobile's lineup at this year's Beijing Auto Show is extremely strong, reflecting the brand's strong strength in technological innovation and product diversity.
The Kunpeng Super Hybrid C-DM technology brings core advantages to the Chery Fengyun series
Yao Fei provided in-depth insights when discussing the core advantages of Chery Kunpeng super hybrid C-DM technology for Chery Fengyun series. He pointed out that as Chery's third-generation hybrid technology, the Kunpeng Super Hybrid C-DM integrates Chery's fifth-generation ACTECO 1.5TGDI high-efficiency hybrid engine, three-speed super hybrid DHT, continuously variable super hybrid DHT, and hybrid battery and battery management system.
Yao Fei emphasized that whether the vehicle is a traditional fuel vehicle, an extended-range electric vehicle or a plug-in hybrid vehicle, the engine is always the core technology of the vehicle. Chery's fifth-generation ACTECO 1.5TGDI high-efficiency hybrid engine has a thermal efficiency of 44.5%, which is in the leading position in the industry. Combined with a single-speed E-CVT gearbox, this engine not only delivers excellent performance, but also guarantees excellent energy savings.
He further explained that Chery's fifth-generation ACTECO 1.5TGDI high-efficiency hybrid engine is equipped with turbocharging and direct injection technology, which is less prone to stalling at high speeds, which is rare in the hybrid and range extender market. Yao Fei gave an example of the engine's performance, mentioning that when the Yancheng Voyage version was launched, the vehicle was able to travel at a speed of 180 kilometers per hour continuously for an hour without any performance problems.
In terms of energy saving, Yao Fei mentioned Chery's long-range live broadcast test, which ran 1,624 kilometers from Wuhu to Shenzhen, believing that this is only the bottom line of the Kunpeng super hybrid C-DM rather than the limit. When they were listed in Yancheng, they reached a range of 1,935 kilometers. Overall, the Kunpeng Super Hybrid C-DM has demonstrated excellent performance in terms of performance and energy saving.
Fengyun T9 luxury mid-size SUV shows market competitiveness
Chery Fengyun series' first SUV Fengyun T9 recently became popular all over the Internet, when talking about its core advantages, Yao Fei emphasized the market positioning and user feedback of Fengyun T9. The Fengyun T9 is defined as a new luxury mid-size SUV, sharing the same platform as the Tiggo 9 and Yaoguang, and this new platform gives the T9 a sense of space and a strong sense of volume.
Yao Fei mentioned that Fengyun T9 shows its luxury attributes in terms of configuration, including comfort configurations such as zero-gravity seats, two- and three-row electric one-key adjustability, etc. In terms of intelligent configuration, the vehicle integrates a large AI model and supports future OTA high-speed and urban navigation functions. In terms of powertrain, Chery's fifth-generation ACTECO 1.5TGDI high-efficiency hybrid engine is provided with the choice of three-speed super electric hybrid DHT and continuously variable super electric hybrid DHT, with a pure electric range of up to 120 to 200 kilometers, which makes Fengyun T9 very competitive in terms of power, energy saving, comfort and intelligent configuration.
Regarding the pricing and sales target of Fengyun T9, Yao Fei revealed that although the market price of plug-in hybrid medium and large SUVs of the same level is usually around 167,000 yuan, the pre-sale price of Fengyun T9 is set at 159,900 yuan, in order to provide a competitive price. He also mentioned that further price reductions may be considered if the order volume increases. Yao Fei expressed his expectation that Fengyun T's sales volume would exceed 10,000 in September, and pointed out that in the current market environment, achieving this goal requires strong product support, extensive network coverage and good user reputation.
Yao Fei emphasized that user operation and reputation are particularly important in the new energy vehicle market, and Chery Automobile puts user satisfaction and reputation in a very important position.
Focus on quality and service to cope with the fierce competition in the industry
In the face of the fierce competition in the current automotive industry, Yao Fei elaborated on Chery Automobile's coping strategy and market preparation. He first pointed out that the phenomenon of "involution" in the industry, that is, participating in market competition through price wars, is the beginning of the industry reshuffle. Yao Fei believes that despite the difficulties faced by some brands and dealers, Chery Automobile hopes to redeploy the market with the remaining brands after several years of market adjustment.
Secondly, Yao Fei emphasized that although price war is a common strategy in the end market, as an OEM, Chery should focus more on strategic considerations. He mentioned that Chery Automobile continues to be committed to globalization and brand value enhancement, while insisting on not compromising on product quality. Yao Fei said that Chery Automobile's science and engineering spirit and dedication to quality are their bottom line, and all new models are built in accordance with global standards to meet all the safety requirements of the upcoming European market.
Yao Fei also mentioned that Chery Automobile has also innovated in terms of services, ensuring that the sales of each vehicle have OEM personnel who directly contact customers, and quickly respond to and solve customer problems through social platforms such as WeChat.
Finally, Yao Fei talked about the challenges in the process of globalization, especially entering mature markets such as Europe, the United States, Japan and South Korea. He believes that it may take 8 to 10 years for consumers in these markets to accept a new Chinese brand, so Chery Automobile must be fully prepared to gradually establish a brand image in overseas markets with high quality, good reputation and a long-term mentality.
Write at the end
In this year's Beijing Auto Show, Chery Automobile has a strong and diversified lineup, covering a variety of energy types from traditional fuel vehicles to pure electric vehicles, fully demonstrating its deep strength in technological innovation and product diversification. Among them, Fengyun T9, as a new luxury mid-size SUV, is committed to meeting the eager pursuit of high-quality life by virtue of its excellent comfort, intelligent configuration and excellent performance of the powertrain, clear market positioning and people-friendly pre-sale price.
In the face of increasingly fierce competition in the industry, Chery Automobile has formulated a series of coping strategies. The company plans to address market challenges by focusing on the strategic level, enhancing brand value, ensuring product quality and optimizing services, demonstrating its long-term market planning and global vision. Chery Automobile will continue to devote itself to innovation and development to meet the ever-changing market demand and provide users with better products and services.