In 2024, China's auto market will develop rapidly, and new energy vehicles will gradually get better, with new brands and new models springing up, and the new energy vehicle market is accelerating towards high-quality development, welcoming a new moment, and imagining new wonderful, opportunities and a promising future.
Spring and Jingming are full of life. The 2024 (18th) Beijing International Automobile Exhibition is coming as scheduled. EV Vision held the "New Era · Shu Shengxian, Deputy Director of the User Operation Center of Dongfeng Nissan Automobile Sales Co., Ltd., was a guest at the EV Vision booth to share the latest developments of enterprises and products, summarize the past, look forward to the future, and put forward new thoughts and insights.
Dongfeng Nissan's integration into the new model of Glocal will lead the new future of the new energy market?
It can be said that at this year's Beijing Auto Show, the joint venture car companies have shown their cooperation model with "Global + Local" as the core, and each car company has shown its unique advantages from a global perspective, and at the same time made a thoughtful layout for the Chinese market. At Dongfeng Nissan's press conference, we clearly heard the proposal of the "new model of GLOCAL". Shu Sheng first gave an in-depth interpretation of this model, saying that this model cleverly integrates the two concepts of "Global" and "Local", which not only reflects Nissan's excellent quality and strength in the world, but also closely integrates with the rapid development of China's new energy market.
As a world-renowned automobile company, Nissan has won the trust of consumers around the world with its excellent quality and service, and has always been committed to injecting new vitality into the Chinese market. At the same time, with the strong R&D support of Dongfeng Group, Dongfeng Nissan actively deploys in the field of new energy and accurately grasps the special needs of the Chinese market.
Shu Sheng further revealed to us Dongfeng Nissan's plan in the new energy product line.
In the next three years, Dongfeng Nissan plans to launch five new energy models, including pure electric and plug-in hybrid sedans and SUVs, aiming to meet the diversified needs of different consumer groups. Shu Shengxian said with confidence that Dongfeng Nissan's future performance in the field of new energy will be eye-catching, and sincerely invites netizens to continue to pay attention to Dongfeng Nissan's technological innovation and product upgrades, and personally experience the charm of its excellent products in the store.
Unveiling the secrets of "Fun by NI" to create an exciting experience for consumers
Dongfeng Nissan recently launched a new slogan - "Fun by NI", in which "NI" stands for the abbreviation of NISSAN, and also subtly echoes the Chinese "you", so what kind of concept does this slogan convey? In this regard, Shu Sheng first said that Dongfeng Nissan is committed to bringing the joy of driving to every owner and meeting the needs of consumers in various car scenarios.
Shu Shengxian explained that "Fun" represents the brand proposition of Excitement, emphasizing products that provide consumers with comfort and meet their needs. At the same time, "by NI" also symbolizes Dongfeng Nissan's commitment to meeting the diverse needs of consumers through continuous innovation and ensuring that every journey of users is full of fun.
Shu Shengxian also mentioned that in the context of the current trend of electric drive, Dongfeng Nissan still attaches importance to the development of fuel vehicles, and has launched a plan for the integration of oil and electricity. He believes that due to the vast territory of China, consumers in different regions have different needs and preferences. In some regions, gasoline vehicles may be more popular because they can more easily meet the demand for energy replenishment. Therefore, Dongfeng Nissan believes that in the future, fuel vehicles and electric vehicles will coexist, and each will occupy a certain market share.
In addition, intelligence should not be limited to electric vehicles, fuel vehicles also need to be upgraded intelligently to meet consumers' expectations for intelligent driving experience. Dongfeng Nissan will continue to carry out technological innovation and cooperate with industry-leading technology companies to integrate advanced technologies such as intelligent driving, intelligent cockpit and Internet of Vehicles into automotive products to provide consumers with a more comfortable and intelligent driving experience.
Responding to the impact of new energy prices Dongfeng Nissan will respond to the challenge
In the face of increasingly fierce competition in the new energy vehicle market, Dongfeng Nissan has actively responded to the challenges and taken a series of strategic measures. Shu Shengxian pointed out that the cumulative sales of Dongfeng Nissan's best-selling model Sylphy in the Chinese market have exceeded 5 million units, which not only demonstrates the excellent quality of Sylphy, but also is a strong proof of consumer trust.
In order to repay the support of the majority of car owners, Dongfeng Nissan launched a limited-time discount activity of Sylphy during the May Day Golden Week, with a preferential price of 69,800 yuan, to attract more consumers to enter the exhibition hall and experience the excellent performance and comfortable driving experience of Sylphy at close range. Dongfeng Nissan hopes that through this event, more potential customers will know and trust this model that is highly respected by 5 million car owners.
In addition to Sylphy, Dongfeng Nissan also provides a wealth of preferential measures for other models such as Qashqai, and effectively reduces the cost of car purchase for consumers through the innovation of financial products. Dongfeng Nissan has a variety of vehicles, including Tanlu and Teana, covering multiple market segments from family cars to SUVs to meet the individual needs of different consumers and diversified car scenarios.
Write at the end
Through an in-depth dialogue with Mr. Shu Shengxian, we have a deeper understanding of Dongfeng Nissan's strategic layout and commitment in the Chinese market. In particular, the launch of the "new model of Glocal" and the implementation of a series of preferential policies not only demonstrate Dongfeng Nissan's forward-looking strategy of closely combining its global vision with local market demand, but also reflect its firm determination and ambition in the field of new energy.
Overall, Dongfeng Nissan's strategic layout and product planning in the field of new energy fully demonstrate its image as an automobile company with a sense of social responsibility and forward-looking thinking. We are excited about Dongfeng Nissan's performance and technological innovation in the future market, and we are confident that it will continue to bring exciting automotive products and excellent driving experience to consumers."