At the grand opening of the Beijing International Automobile Exhibition on April 25, the Guangqi Honda brand grandly unveiled its second pure electric model, the e:NP2 Extreme 2 Advanced Edition. In addition, the all-new Accord e:PHEV and the all-new Haoying e:PHEV were also unveiled together, fully demonstrating the excellent performance of the fourth-generation i-MMD hybrid technology and the efficient energy management capabilities of all scenarios. After the exhibition, EV Vision had the honor to have an in-depth interview with the senior leaders of Guangqi Honda, bringing us authoritative answers from the company's top management.
Guangqi Honda has developed an in-depth product plan for the world's leading Chinese market and electric vehicle market. Katsuei Moriyama revealed that the company is committed to launching competitive pure electric vehicles and new energy models, and strengthening intelligent technology to maintain the high quality of its products and win the trust of users. By 2027, Guangqi Honda expects to launch six new BEV models, while also enhancing the competitiveness of existing ICE models to better meet the needs of Chinese users and provide more competitive products in the form of special vehicles.
Li Jin emphasized that China's auto market is undergoing fierce changes and the competition in the new energy market is becoming more and more fierce when discussing the market environment and Guangqi Honda's response strategy. Guangqi Honda, as a major manufacturer of fuel vehicles, is facing tremendous pressure and challenges. In order to meet these challenges, the company is actively pursuing extreme changes in all fields and continues to provide long-term value to users.
Guangqi Honda's response measures include digging deep into efficiency internally, improving quality and efficiency, and empowering franchised stores externally, with the goal of becoming a more efficient, smarter, and greener enterprise. Specific measures include promoting the intelligent upgrade of production lines, improving production efficiency, expanding the application of intelligent technologies, combining the 26-year quality heritage of leading local intelligent suppliers and Guangqi Honda, as well as establishing a new electric vehicle factory to lead a new standard of green and intelligent manufacturing, and continuing to carry out environmental protection and public welfare activities to achieve the goal of carbon neutrality.
When discussing the cooperation between Guangqi Honda and technology companies, Yuan Xiaohua emphasized that intelligent driving technology should take safety as the core and adhere to the principle of people-oriented. Guangqi Honda is committed to applying more intelligent technologies to existing products to enhance product capabilities and enhance user experience. The company is accelerating the introduction of Honda's world-leading intelligent technologies, including Honda SENSING 360 and Honda CONNECT 4.0, to promote the development and popularization of intelligent safety and intelligent interaction technologies. The newly launched e:NP2 model is the first to adopt a number of intelligent safety and interaction functions, and Guangqi Honda will also cooperate with leading companies such as Huawei and iFLYTEK to continuously enrich vehicle functions and provide highly scalable FoD services. Yuan Xiaohua also mentioned that Guangqi Honda will open a new electric factory to achieve data sharing and information connectivity through an integrated digital system, and create a smart, efficient and reassuring "digital intelligence" factory. In terms of channels, although new EV manufacturers in 2017 considered the 4S store model to be outdated, the data shows that the number of channels in 4S stores has increased instead of decreasing, indicating that the 4S store model is still necessary. Guangqi Honda will continue to adhere to the 4S store channel, provide customers with a full range of pre-sale, in-sale and after-sales services, and upgrade it to the 8S model, integrate online and offline services, and provide more comprehensive and refined services.
When discussing the price and market competitiveness of the e:NP2 2 model, Dai Fujikawa explained the outstanding advantages of the e:NP2 over its competitors and explained its differences from the e:NP1 1. Inheriting Guangqi Honda's long-term value system, the e:NP2 integrates the company's superior resources in product development, manufacturing, sales channels and service models, and is designed for Chinese electric vehicle users to meet their needs with high-quality pure electric products. In terms of design, the e:NP2 adopts a sporty hatchback shape, which is highly recognizable. In terms of space design, it abandons the concept of traditional sedans and SUVs, integrates ride comfort and convenience of use, and provides a through-line front row and spacious rear row design to make the space more flexible. In terms of smart technology, the e:NP2 is equipped with the Honda CONNECT 4.0 system, as well as Honda's first-of-its-kind gesture control system, fragrance system and intelligent heating system, bringing users a convenient and comfortable experience. In terms of driving handling, thanks to Honda's years of experience in chassis tuning, the e:NP2 has precise steering and easy handling, especially when driving in corners.
In terms of safety and quality, e:NP2 has undergone high-intensity performance tests, and the battery has undergone more than 40 reliability tests, far exceeding international standards. The body is made of 980MPa ultra-high-strength steel with a maximum of 33.2%, and some materials even reach 1500MPa, realizing a lightweight and high-rigidity structure of the body, and significantly improving the safety and handling limits of the vehicle. Regarding the relationship between the e:NP2 and the e:NP1, Fujikawa explained that the e:NP1 was launched to quickly adapt to China's rapidly developing electrification market. On the basis of e:NP1, the e:NP2 has a deeper understanding and grasp of the needs and feedback of Chinese users, aiming to become a high-quality product that can exceed user expectations for long-term use.
When discussing the pricing strategy of the e:NP2, Liu Chaoming pointed out that Guangqi Honda has adopted a different strategy from the past, only launching an advanced version of the derivative version, and it is fully equipped in terms of intelligent technology, handling performance, quality management, etc., and strives to provide users with the ultimate pure electric travel experience. Therefore, the quality guide price of e:NP2 is the target price set by the company based on the product strength. In order to express its gratitude to fans and users for their long-term support, Guangqi Honda has launched an unprecedented limited-time discount car purchase plan. The company adjusted the quality guide price of the e:NP2 from 189,800 yuan to a limited-time surprise price of 159,800 yuan to show Guangqi Honda's sincerity.
In addition, Guangqi Honda also provides users with a series of lucrative limited-time car purchase rights, including peace of mind warranty, unbounded intelligent connection, and worry-free charging worth 3,000 yuan. Users who buy a car before May 31 can also enjoy multiple financial solutions such as 0 down payment and 0 interest, an exclusive financial subsidy of 18,000 yuan for the advanced version, and an exclusive replacement subsidy of 10,000 yuan for customers and an exclusive exquisite delivery gift worth 2,000 yuan. These limited-time car purchase rights of up to 39,000 yuan are designed to allow users to experience the high-value charm of e:NP2 products at a more favorable price and richer rights.
Write at the end
It can be said that through this interview, we can see that Guangqi Honda has demonstrated its far-reaching strategic planning and firm determination to innovate in the face of fierce market competition and rapidly changing market demand. Through the speeches of Katsuei Moriyama and Jin Li, we learned that the company not only attaches importance to the research and development of new products, especially in the investment in pure electric vehicles and intelligent technology, but also actively adapts to market changes, responds to challenges with extreme changes in all fields, and provides long-term value to users.
The discussion between Yuan Xiaohua and Fujikawa revealed Guangqi Honda's efforts in intelligent technology and product differentiation, especially the emphasis on multiple innovations and safety performance in the e:NP2 extreme 2 model. The pricing strategy and limited-time preferential car purchase plan mentioned by Liu Chaoming reflect Guangqi Honda's sensitivity to market demand and the importance it attaches to the interests of consumers.
Overall, Guangqi Honda's comprehensive layout in product innovation, market adaptation, customer service and corporate social responsibility demonstrates its forward-looking and responsible responsibility as an automobile manufacturer. Through these efforts, Guangqi Honda will undoubtedly further enhance its competitiveness and brand influence in the Chinese and global automotive market.