On May 15, the 2024 production and marketing docking activity of agricultural and sideline products in poverty alleviation areas kicked off in Huizhou. With the theme of "giving full play to the role of '832 platform' in production and marketing docking to help promote the comprehensive revitalization of the countryside", more than 30,000 suppliers and more than 400,000 "native products" will be exhibited and sold online and offline, and the production and marketing docking activities will last until May 17.
Ziguilun evening navel orange, Chicheng pastry, Tianshui apple juice, rice fat millet, Qianjiang morel mushroom...... A dazzling array of local characteristic agricultural and sideline products have attracted many buyers to stop and purchase, and actively dock. At the scene of the production and marketing docking activity, it was crowded and lively, and some display areas with distinctive characteristics and rich products became popular check-in points. Internet experts are even incarnated as "local specialty" tasting experience officers, giving full play to their own traffic advantages, and vigorously promoting the high-quality agricultural and sideline products of the "832 platform" in the live broadcast room.
The production and marketing docking activity was crowded and lively. Huizhou Daily reporters Li Songquan, Zhang Yiming, Huang Xinwei, Luo Jianye, You Xuanyu, Huizhou Dongjiang Photo Agency
Base force
Give full play to the role of the base to help agricultural and sideline products "enter the bay and go to the sea"
The production and supply base of green agricultural products in the Guangdong-Hong Kong-Macao Greater Bay Area (Huizhou, Guangdong), where the production and marketing docking activities are held, is located in Boluo County, Huizhou City, at the intersection of the "two verticals and one horizontal" of the national agricultural product circulation backbone network, and the 1~2-hour living circle of the Guangdong-Hong Kong-Macao Greater Bay Area.
In order to give full play to the leading role of consumption in the Guangdong-Hong Kong-Macao Greater Bay Area and help agricultural and sideline products in poverty alleviation areas to "enter the bay and go to sea", a group of representatives from the Guangdong-Hong Kong-Macao Greater Bay Area and overseas enterprises were invited to participate in this event. Through the matchmaking of the "832 platform", the interested purchasing enterprises have communicated and negotiated with agricultural product suppliers from poverty alleviation areas, signed cooperation agreements of intent and looked for new opportunities for development.
Some staff members wore national costumes to display special agricultural products. Huizhou Daily reporters Li Songquan, Zhang Yiming, Huang Xinwei, Luo Jianye, You Xuanyu, Huizhou Dongjiang Photo Agency
At the Qinghai booth, yak meat in clear soup attracted much attention. "Today, many tourists have placed orders to buy directly, and many companies have exchanged contact information with us to facilitate the next negotiations, hoping to make Qinghai yak meat go to the table of more consumers." Guo Ping, a staff member of Qinghai Selenium Agricultural Technology Co., Ltd., introduced that this is plateau yak meat, which is more compact than ordinary beef, not firewood or fishy, delicious and delicious, after a series of processes such as slaughtering, freezing, secondary processing, vacuum bagging, etc., it is transported to all parts of the country through the cold chain.
Some of the exhibition areas have become popular check-in spots. Huizhou Daily reporters Li Songquan, Zhang Yiming, Huang Xinwei, Luo Jianye, You Xuanyu, Huizhou Dongjiang Photo Agency
"This production and marketing matchmaking event provides us with an excellent opportunity to learn from other suppliers." Liang Yuerui, head of Xilin County Lecun Tao E-commerce Co., Ltd., a supplier from Guangxi, told reporters that the company is a supply chain enterprise integrating agricultural product planting, production, sorting, processing, packaging and sales, and will use its own advantages to promote more products to all parts of the country and drive the economy.
"I opened a small supermarket in the town, on the one hand, I want to see the special agricultural products from all over the country, and on the other hand, I also want to choose some products that we do not have in the local area and sell them in the store to increase the selling point of the store." Chen Defu, a resident of Taimei Town, Boluo County, made an appointment to come in and visit the event held at his doorstep during the opening hours of the production and marketing docking activities. He purchased some samples on the spot, added WeChat with several suppliers, and said that he would communicate with each other well.
Dual-line synchronization
Online and offline display of local products from poverty alleviation areas
Dengying beef, Hakka beef, marinated beef in sauce...... At the Sichuan booth, there was a dazzling array of special products with beef as the main raw material; "Ningxia Choy Sum, Choy Sum ...... Can Be Eaten Raw" At the Ningxia booth, two large boxes of choy sum were very eye-catching, and the staff invited visitors to taste lettuce sum while introducing them; In Hainan's booth, there were all kinds of fruits, the most eye-catching of which was Hainan's special red beauty banana, which has a red peel and is a little larger than ordinary bananas......
CCTV reporters interviewed suppliers in the China Pavilion at the scene. Huizhou Daily reporters Li Songquan, Zhang Yiming, Huang Xinwei, Luo Jianye, You Xuanyu, Huizhou Dongjiang Photo Agency
A total of 32 products in 7 categories were displayed at the booth in Lang County, Tibet. Zhuang Yujun, head of the Lang County (Huizhou) Working Group of the 10th Batch of Guangdong Province Aid to Tibet Task Force, Deputy Secretary-General of Huizhou Municipal Government, Executive Deputy Secretary of the Lang County Party Committee and Executive Deputy County Mayor of Tibet, introduced that the products they brought covered chili sauce, chili crisp, Tibetan fragrant pork sausage, freeze-dried apples, plateau cider, millennium walnut oil, intangible cultural heritage Ladosuka Tibetan incense and other "fist products". It is worth noting that Lang County, Tibet, is supported by its Huizhou counterpart, and the products brought by this production and marketing docking activity are full of Huizhou elements in terms of design and packaging.
"I saw a lot of produce, I was very interested, and if my wallet was big enough, I would like to buy them all!" Zhang Zhijun, a citizen who came to participate in the event from Gongzhuang Town, Boluo County, said excitedly. The variety of agricultural products in the event made him gain knowledge, and he was also deeply impressed by the unique flavor of tea, pork and other agricultural products produced in various places.
Nearly 1,000 suppliers from 832 poverty alleviation counties across the country brought nearly 10,000 characteristic agricultural and sideline products from all over the country to Huizhou, and a special exhibition area was set up on the official website of the "832 platform" online.
"Barry is delicious, crisp and sweet without residue, sweeter than ordinary apples...... "Yang Xiaoyan, a citizen, was full of praise after tasting "Ruixue" apples. These apples are the "popular products" of Baibaohui E-commerce Co., Ltd. in Baishui County, Shaanxi Province, and Yang Chaoqun, the person in charge of the booth, said that he hopes that through this production and marketing docking activity, high-quality agricultural and sideline products in poverty alleviation areas will further enter thousands of households.
A series of help
Find out the characteristic road to promote the industrial revitalization of poverty alleviation areas
"Hello everyone, I'm Brother Vermicelli, today in Huizhou, Guangdong Province to give you a live broadcast to introduce Chongqing Peng Jing Silk Noodles, this vermicelli tastes very refreshing......" At a booth in the Chongqing booth, "Brother Wuling Mountain Vermicelli" used his mobile phone to broadcast live, and stewed a pot of chicken vermicelli on the spot for visitors to taste. The reporter learned that they are an entrepreneurial team based on the "post-90s", who returned to their hometown Pengshui in 2019 to start a business, rented land to plant sweet potatoes and built a factory to process sweet potatoes into crystal silk powder, driving more than 200 farmers to plant, and achieving an output value of more than 4.8 million yuan in 2023.
In the live broadcast room of the event site, online sales of special agricultural products are underway. Huizhou Daily reporters Li Songquan, Zhang Yiming, Huang Xinwei, Luo Jianye, You Xuanyu, Huizhou Dongjiang Photo Agency
"We brought special products such as Enshi selenium-rich tea, pickles, selenium-rich rice, morels, and bacon." Shu Yuan, business manager of Hubei Enshi Xuanen County Supply and Marketing Network News E-commerce Co., Ltd., introduced that the company has driven more than 400 villagers to increase their income through the form of "company + cooperative + farmer". In order to broaden the sales of local characteristic agricultural and sideline products, the company sells local agricultural and sideline products to all parts of the country through the "832 platform" and the opening of online stores to help rural revitalization.
The reporter learned that since the "832 platform" was launched on January 1, 2020, the platform has adhered to the combination of public welfare and marketization, and has embarked on a characteristic development path of "policy guidance, market promotion, and sustainable assistance results" through a series of assistance measures such as building the "832 Preferred" brand, industrial assistance demonstration county projects, and sales and service system construction. Up to now, the "832 platform" has settled in 31,000 suppliers, more than 400,000 agricultural and sideline products on sale, 694,000 purchasing units, and a cumulative transaction volume of 53.6 billion yuan, helping more than 3.2 million rural households in 832 poverty alleviation counties consolidate the results of poverty alleviation.
In the promotion and signing ceremony of high-quality agricultural and sideline products in poverty alleviation areas, suppliers from Tibet, Xinjiang, Gansu, Chongqing and other places focused on introducing the characteristics of high-quality "native products" such as barley products, milk, apple juice, morels and other high-quality "native products" to the audience, representatives of domestic and foreign buyers signed contracts with representatives of suppliers from poverty alleviation areas, and the "832 platform" also signed cooperation agreements with financial institutions, industrial assistance demonstration counties, logistics units and well-known food brands to jointly help the sales of agricultural and sideline products in poverty alleviation areas.
Platform power
Enrich the content and broaden the new path of benefiting farmers and helping farmers
Sweet red dates, fragrant tea, and tender yak meat...... One by one, the "local goods" from the poverty alleviation areas are turning into "fragrant and sweet" and moving towards a broader market. Over the past four years, the "832 platform" has connected enterprises, professional farmer cooperatives and other business entities with strong driving ability, good product quality and integrity in poverty alleviation areas with buyers across the country, and smoothed the online sales channels of agricultural products.
At the Yunnan booth, Huang Anlin, general manager of Baoshan Xude Trading Co., Ltd., warmly greeted everyone to taste while brewing coffee at the scene. "I have tasted the world and love Baoshan more. Come, try our small grain coffee in Baoshan, Yunnan. Huang Anlin introduced that coffee has been planted in Baoshan for more than 70 years, and the unique local geography and climate have created the unique flavor of Baoshan small grain coffee "strong but not bitter, fragrant but not strong, and slightly sour". Nowadays, the coffee industry has become one of the main sources of economic income for local growers, and it is hoped that through this production and marketing docking activity, more people can know Baoshan small grain coffee and taste the taste of Chinese coffee.
The prefabricated food exhibition area in Huizhou City is full of aroma. Huizhou Daily reporters Li Songquan, Zhang Yiming, Huang Xinwei, Luo Jianye, You Xuanyu, Huizhou Dongjiang Photo Agency
Guizhou Hangyin Agricultural and Sideline Products Sales Co., Ltd. brought rice, oil, chicken, mushrooms, sausages and other local specialties produced in Guizhou. "We use the original ecological method of planting and stocking, and the agricultural products produced are of good quality and have received a lot of praise. Thanks to this activity platform, many of our special agricultural products in Guizhou have the opportunity to be displayed, and also let us know more friends, welcome everyone to Guizhou to travel, visit, and purchase our high-quality native products. Zhao Zhijin, general manager of the company, hopes to bring more local products to show next time.
During the production and marketing docking activities, a series of activities such as the promotion and signing ceremony of high-quality agricultural and sideline products in poverty alleviation areas, the "832 Platform" training lecture hall and the first "832 Preferred Cup" live broadcast e-commerce activities were also held at the same time, enriching the content of production and marketing docking activities in depth and breadth, supporting more agricultural and sideline products to take a ride on the "832 Platform", and continuing to drive farmers to increase their income and get rich.
The relevant person in charge of the "832 platform" said that in the next step, the platform will be further optimized in terms of product quality, service, brand and price, so that buyers can buy more high-quality and low-cost agricultural and sideline products, and leave more agricultural value-added income in rural areas and farmers.
Co-ordinator: Huizhou Daily reporter Liu Jianwei
Text: Huizhou Daily reporter Xiang Jinqun, Zhu Liting, You Xuanyu, Huang Tao, Chen Chunhui, Liu Jianwei