BYD's "Glory series" is strictly a facelifted series of models, with increased configuration and lower prices, which does lower the consumption threshold, but it is not stimulated by Chery iCAR 03.
A brand new model, configuration, range, pricing, and performance are far more than all models in the tram era. Obviously, Chery iCAR 03 is coming for the 100,000-150,000 pure electric market.
Taking the mid-range model priced at 129,800 yuan as an example, it has a pure electric range of 501km, and the "low-price master" BYD Yuan PLUS is not lagging behind the industry in terms of technology configuration and comfort configuration.
The key thing is that Chery iCAR 03 uses an all-aluminum body, and the weight of the vehicle is only 1.6 tons, which is infinitely close to the fuel SUV with a size of 4.4 meters, which means that the daily energy consumption of the vehicle is very low.
The only drawback is that the Chery iCAR 03 uses a small 135kW motor, and the acceleration performance of 100 kilometers will not be particularly good.
Chery considers that the power redundancy of most trams is very obvious, and the acceleration ability of 8 seconds and 9 seconds in the past era of fuel vehicles has been very reasonable, as long as Chery iCAR 03 can ensure this acceleration performance, it can cope with daily use.
Therefore, it puts more design on styling, battery life, and comfort configuration.
Pure electric models are a completely different direction of consumption, the most important thing is that the endurance performance is far more than the same level of models, especially about 100,000 models, because the battery cost is still high, the battery life of about 100,000 pure electric models is mostly concentrated in 300km, 400km or so, and there will rarely be a 500km version.
The winter range collapses quickly, and strictly speaking, the pure electric range of 400km is simply not enough, so the longer the battery life, the more obvious the advantage.
If this car does not improve the battery life by compressing the configuration cost, it is another plus, the overall configuration of Chery iCAR 03 is not low, enough to cope with daily use, so Chery is very smart in terms of configuration logic and version layout.
Some people say that the square box design of Chery iCAR 03 is ingenious, and the four-wheel drive motor + square box architecture will not be off-road.
It is true that no one will use the tram off-road, so strictly speaking, this square box shape is just a plus point for Chery iCAR 03 to play handsome, and it is also an important way to quickly get out of the circle, so this is a very obvious plus item.
Put it in front of the user group with a budget of 120,000 or 130,000 to buy a car, the competitiveness of Chery iCAR 03 will be very obvious, especially in the relatively old market environment of Ora Good Cat, BYD Yuan PLUS, and Volkswagen ID.3.
Another important feature is that Chery iCAR 03 is the only product in the entire independent brand camp that insists on using an all-aluminum body.
There are three characteristics of the all-aluminum body, one is stronger, the ability to resist external forces in the event of a collision is stronger, and the possibility of the passenger compartment being extruded and deformed is relatively low, and the other is the extremely strong anti-rust ability, because of the metal characteristics, it will not rust, and the most critical reason is that the weight is very light.
The weight of the 4.4-meter electric SUV is only 1.6 tons, and if it is a steel body, the weight will exceed 1.8 tons, the lower the weight, the lower the power consumption, and the corresponding endurance will be longer.
The reason why no business uses an all-aluminum body is simple, it is too expensive.
In addition to the high cost, the processing investment will also be greater, in the era of industrialization is to reduce costs and increase efficiency, few companies are willing to consider all-aluminum body. Of course, this all-aluminum body is not really all-aluminum, but an aluminum-hybrid body, in order to achieve the strongest body strength.
Market consumption is actually very simple, buying an electric car is to consider the design, battery life, price, more consumers will only care about one of the points, whether it is the longest battery life at the same price, or not a high price, excellent design concept, Chery iCAR 03 will not lack heat in the environment.