Product manager knowledge is a complex and broad discipline without special textbooks, and it is for this reason that product managers need to constantly accept new knowledge and exercise their thinking skills. Reading more good books can inspire us and help us move forward.
Here are some books that you can refer to for reading and learning.
1
The Product Manager's First Book
Introduction:
The role of a product manager is to manage the big and small matters related to their product/service line, integrate all departments of the enterprise, gather the focus to make the strategy complete and consistent, and coordinate the process of bringing the product to market in the context of fully understanding the market demand, so that the product can achieve its maximum value and bring long-term profits to the enterprise. The first book for product managers is about the role of the product manager in the strategic planning and operational planning process, teaching you how to evaluate the product portfolio and how to propose and successfully develop new products to become an all-round successful product manager.
About the Author:
Linda Gorchels is the author of The Product Manager's First Book. He has extensive hands-on experience in product and marketing management, and currently teaches in the Executive Education Department of the University of Wisconsin-Madison School of Business, where he is the director of the Executive Marketing Program.
2
Apocalypse: Building Products Users Love
Introduction:
Why are there so many software products on the market that no one cares about, and there are so few successful products? How to find valuable products? What do you do to convince the development team to accept your product design? How can agile methods be incorporated into product development?
About the Author:
Marty Cagan, author of Apocalypse: Building Products Users Love. He previously served as Senior Vice President of Product Management and Product Design at eBay, where he was responsible for planning products and services for global e-commerce sites. He has experienced the ups and downs of personal computers, the Internet, and e-commerce, and is committed to helping clients create creative products through writing, speaking, and training. He blogs regularly on his website to share his experience managing products. He founded Silicon Valley Products Group (SVPG), which provides product consulting services to Fortune 500 companies and entrepreneurial companies.
3
《点石成金》（Do not make me think）
Introduction:
Based on his years of experience, the author of "Turning Stones into Gold" analyzes the psychology of users, puts forward many unique views on the patterns used by users, design for browsing, navigation design, homepage layout, usability testing, etc., and gives a lot of suggestions for simple and easy usability design. The book is short and witty, with plenty of colorful screenshots, fun cartoon illustrations, and informative diagrams that make boring design principles approachable.
This book is suitable for web design and web development technicians, especially for website/web designers who are struggling with how to retain visitors.
4
Demand: The Fundamental Power to Create a Great Business Legend
Introduction:
Demand is the fundamental force that creates a great business legend. "Demand: The Fundamental Power to Create a Great Business Legend" presents the six keys to demand creation that people can't refuse and competitors can't replicate, and builds a bridge over the gap between the status quo that people are reluctant to accept and the ideals they really want in their hearts.
To create demand, you need to solve a mystery that is a curious combination of anthropology, psychology, technology, design, economics, infrastructure, and many other factors.
"Demand: The Fundamental Power to Create a Great Business Legend" provides an in-depth analysis of intelligent demand creators, explaining how they sort out the daily troubles that make people's lives painful, inconvenient, wasteful, and even dangerous, how they develop excellent products that people can't refuse and make it difficult for competitors to copy, and how they finally solve these troubles and become an irreplaceable totem in the hearts of customers.
Introduction:
Adrian J. Slywotzky, a graduate of Harvard University, holds two master's degrees from Harvard Business School and Harvard Law School. One of the world's 50 most influential business thinkers, and one of the "6 most influential management thinkers" by Industry Week.
He is on a par with management guru Peter Drucker, Microsoft founder Bill Gates, Intel Chairman Andy Grove, General Electric Chairman Jack Welch, and the founder of competition theory, Michael Porter. With more than 30 years of experience in management consulting, he is currently a partner of Oliver Wyman, a world-renowned consulting firm, and was the global vice president of Mercer Management Consultants.
卡尔·韦伯(KarlWeber),商业和时事作家。 曾与亚德里安·斯莱沃斯基合作多本著作。 合作伙伴还包括诺贝尔和平奖得主穆罕默德·尤努斯(Muhmmad Yunus)和洛斯酒店(Loews Hotels)CEO乔纳森·蒂施(JonathanTisch)。
5
Design Books for Everyone: Examples and Ideas
Introduction:
"A Design Book for Everyone: Examples and Ideas (Revised Edition)" is a classic co-authorship by two designers from around the world. They use concise and interesting language to make complex design problems clear and easy to understand.
From logos to business cards, billboards to brochures, you'll find design projects you'll encounter frequently, as well as exciting examples from 6 celebrity masters. Reading this book will not only give you a guide to design, but also stimulate your design creativity.
About the Author:
This book is a collaboration between two world-class designers. Robin Williams: World-renowned designer, technologist, and best-selling author. By writing books and teaching, she has influenced an entire generation of digital designers.
She is a columnist for magazines such as PublishMagazine, Adobe Magzine, and a member of the advisory board of important industry events and organizations such as MacWorldExpo, and the founder of the Santa Fe Academy of Cinematic Arts.
另一位作者为托列特(John Tollett)。
6
Emotional Design
Introduction:
In order to explain the role of emotion in the field of design, this book explores in detail three different aspects of emotion: instinctive (the look and feel of the product), behavioral (the function of the product), and reflective (personal feelings and thoughts).
and propose design principles that respond to different levels; For the service industry, which is increasingly focusing on customization and interactive design, emotional design will be the key to future development.
About the Author:
Donald S. A. Norman, a world-renowned cognitive psychologist. He is a professor of computer science, psychology and cognitive science at Northwestern University, a professor emeritus at the University of California, San Diego, a co-founder and soul of the Nielsen Norman Group, vice president of Apple's advanced technology group, and a manager of a distance education company.
7
"Jurai"
Introduction:
With straightforward language and a minimalist approach, "All Over Again" is the perfect guide for everyone who dreams of having their own career. Whether it's an entrepreneur or a small business owner, a professional in an unpleasant job, a victim of fire, or an artist who wants to "get out of poverty", you'll find invaluable guidance on this page.
About the Author:
Jason Fried, co-founder of 37signals, advocates software minimalism, believes in the beauty of simplicity, respects simplicity and does things honestly, and applies these ideas to the entrepreneurial process and product development, and has a large network of IT fans.
David Heinemeier Hansson 出生于丹麦，编制并创建了网络开发框架Ruby on Rails，此框架让无数程序员受益，被称为是程序员的“基本开发环境”（“basic development environment”）。
David和Jason一起创立了37signals。
8
The Myth of the Man and the Moon
Introduction:
The authors provide insightful insights for people managing complex projects, with a lot of thought-provoking perspectives and a lot of software engineering practices. The content in the book comes from Brooks' project management experience in IBM's System 360 family and OS 360.
Twenty years after the original edition, Brooks revisited his original views and added some new ideas and suggestions.
About the Author:
Frederick P. Brooks, Jr. is a professor of computer science at the Kenan-Flagler School of Business at the University of North Carolina. He has received a Turing Award, and the Association for Computing Machinery (ACM) has praised him for his "landmark contributions to computer architecture, operating systems, and software engineering." ”