Written by Wang Houlong, a lawyer at Shandong Chishan Law Firm, on April 29, 2024
At present, the competition in the legal service market is very fierce! It really makes the majority of lawyers full of confusion about the future.
I think there needs to be a split between the way people and things are viewed, there is a good side and a bad side. You should not get carried away and lose your sense of distress just because you have performed well on the outside, nor should you be frightened by the bad situation in front of you, but you should see hope and see the positive side.
When people see things, they can't just stay on the surface, they need to have insight, see through the essence, and see the future. We need to grasp the general direction of things. Only by following such objective laws and giving full play to one's own subjective initiative can we do relevant things well.
If there is competition, there will be a situation of survival of the fittest.
If you don't work hard and complain all day long, you can't effectively solve the problem at all. You see, those successful people will only work hard and have no complaints at all. Those who complain all day long will never succeed.
People are always reluctant to endure hardship, and always hope to achieve success by taking shortcuts. This kind of thinking is very naïve, and such a person will never succeed.
If you want to make a difference in the legal industry, you must establish your own brand of high-quality legal services.
In the legal profession, some people want to take shortcuts and achieve the goal of becoming famous quickly through political speculation. There is a lawyers' association that has a title, a representative, a member. This is purely for the sake of political speculation. It has nothing to do with quality legal services from lawyers.
What is the high-quality legal service brand of the lawyer? That is, the lawyer can provide customers with high-quality legal services, the lawyer's personal character is noble, and the service attitude is good, which has been widely recognized by the majority of people in the society.
The emergence of a high-quality legal service brand for lawyers requires a long-term conscious effort by lawyers.
Lawyers need to have a brand awareness of high-quality legal services, establish such an ideology, and then slowly put it into action. Through long-term continuous efforts, it has been widely recognized by the majority of people in the county where it is located, so as to form a brand of high-quality legal services.
The premise of the principal-agent relationship is a trust relationship. Without trust, nothing can be done.
How can a lawyer win the trust of his clients? This requires a lawyer with a high ideological quality, so that he can be universally recognized by the people.
Only when a lawyer has a noble ideological character can he handle cases for his clients with his heart. Otherwise, it is impossible to handle the case for the customer attentively.
The lawyer's legal knowledge reserve is the basic guarantee to provide customers with high-quality legal services, so lawyers must work hard to learn relevant legal knowledge.
A lawyer's practice skills require the lawyer to constantly explore the case, and the lawyer needs to be good at thinking and have a good understanding.
Lawyers are very attentive to each client to handle every case, which is the best advertisement for lawyers to provide high-quality legal service brands!
At present, the competition in the legal service market is very fierce, and it is difficult to find a case. Some lawyers have adopted the so-called method of cooperating in handling cases, where others provide cases and you give them a share of the agency fee, or the legal service company provides you with a very low fee, and you just handle the case on official business, regardless of the consequences, and handle one stinky case, so that in the long run, you will go to a dead end. Lawyers handle cases with high quality and good prices.
Although the price is high, it does not necessarily mean that the legal service is good, but the low price will not provide high-quality legal services.
Those lawyers with high-quality legal service brands will definitely not lack cases, and they will certainly not compete at low prices in terms of price.
