If the nation is to be rejuvenated, the countryside must be revitalized.
Rural revitalization is an important policy and strategy for the development of the grassroots level in the mainland, a basic project for building an agricultural power, and has far-reaching significance for achieving comprehensive regional development and social harmony and stability.
For Shandong, standing in the critical period of tackling the transformation of old and new kinetic energy, the high-quality development of agriculture is an unavoidable question. At present, Shandong is taking the Qilu model of rural revitalization as the starting point to promote the comprehensive momentum of rural revitalization.
Among them, as a branch of a state-controlled financial and insurance enterprise in Lu, the Shandong Branch of Chinese Life Insurance Co., Ltd. (hereinafter referred to as "Chinese Life") bravely assumes social responsibility and actively plays a leading role.
In recent years, Chinese Life Insurance Shandong Branch has continued to explore and practice in strengthening the guidance of party building, innovating assistance models, excavating typical cases, and improving the quality and efficiency of assistance, promoting rural revitalization through multiple channels to "go ahead, increase value, and strive for pioneering", and demonstrate the responsibility of state-owned enterprises with practical actions.
Adhere to the guidance of party building and thoroughly implement the rural revitalization strategy
For Chinese Life Insurance Shandong Branch, how to shoulder the responsibility and mission of promoting rural revitalization? Doing a good job of top-level design is quite crucial.
In order to consolidate the main responsibility, strengthen the mission responsibility, and ensure the implementation of all work to promote rural revitalization from the source mechanism, Chinese Life Insurance Shandong Branch puts party building in the first place.
Convene a special study of the Party Committee to deploy the work related to promoting rural revitalization, and study and approve the work plan for boosting rural revitalization;
Promote the work of rural revitalization into the "package point package" and contact point research mechanism, as a necessary project and important content of the party committee team research;
The promotion of agriculture-related insurance and the promotion of rural revitalization will be taken as indicators for the implementation of the decision-making and deployment of the Party Central Committee, and will be included in the comprehensive completion rate assessment plan of rural revitalization tasks of municipal branches;
Issuing a performance appraisal plan for functional indicators, and including the promotion of rural revitalization work in the key content of the functional assessment of relevant departments and lines;
Establish a supervision mechanism for rural revitalization, and incorporate rural revitalization into the company's supervision system......
Through a series of coherent policy systems, it is not difficult to see the sense of urgency and responsibility of Chinese Life Insurance Shandong Branch to promote rural revitalization, as well as the efforts and determination to support rural development.
At the same time, the company adjusts and enriches the leading institutions and personnel for rural revitalization according to the needs of the work, so as to provide a strong guarantee for high-quality services for rural revitalization.
In 2023, the number of temporary cadres in the province will increase by 2 compared with 2022, a total of 20 people, and the proportion of those with a bachelor's degree or above will reach 65%.
It is worth mentioning that the company's institutions at all levels are based on their own advantages, adapt measures to local conditions, and continue to innovate the assistance model.
For example, the Jinan branch focuses on the "five revitalizations", vigorously carries out the "five village projects", does a good job in "village party building", builds "good village style", improves "village economy", optimizes "village services", and does a good job in "villager affairs", so as to promote the deep integration of party building to lead village culture and rural revitalization and grassroots governance.
Linyi Branch actively gives full play to the advantages of individual insurance rural network, establishes financial community service stations, publicizes insurance knowledge and culture, strengthens residents' awareness of insurance, and radiates and drives the development of inclusive insurance business.
Jining Branch donated "two cancers" relief insurance to 32 school-age women in the village, and coordinated funds to repair houses for the needy.
A vivid practice of helping rural revitalization has been rolled out in Qilu, which has also become a powerful interpretation of Chinese Life Insurance Shandong Branch to practice the original intention of the people and accurately help rural revitalization.
Focus on the five major revitalizations, and fully implement the task of fixed-point assistance
Agricultural products are connected to agriculture, rural areas and farmers on the one hand, and industry, cities and citizens on the other.
The "14th Five-Year Plan" outline proposes: "Implement the promotion of characteristic planting and breeding industries in poverty alleviation areas, extensively carry out agricultural product production and marketing docking activities, and deepen and expand consumption assistance." ”
Chinese Life Insurance Shandong Branch fully implements the task of consumer assistance for superior companies and local governments, and takes the four designated counties of Chinese Life Group and the help points of companies at all levels as the key areas for consumption assistance. According to the data, in 2023, the company's provincial system will complete a total of 1.1918 million yuan of consumption assistance, with a completion rate of 132.42%.
Enterprises have responsibility and development strength. Chinese Life Insurance Shandong Branch gives full play to its own resource advantages and continues to move forward on the road of helping rural development, reflecting the social responsibility and forward-looking vision that state-owned enterprises should have.
Of course, consumption assistance is only a microcosm of Chinese Life Insurance Shandong Branch's efforts to promote rural revitalization.
According to the actual needs of the help points, the company has carried out a series of activities to benefit farmers and rejuvenate agriculture with "Golden Wheat Ears" to help rural revitalization and upgrading.
Carry out health lectures and public welfare free clinics in rural revitalization assistance villages to provide strong health protection for promoting rural revitalization; Hold the activity of "Helping Agriculture and Revitalizing the Countryside" to build a platform for product display and marketing.
Figure: Carry out health lectures and public welfare free clinics in rural revitalization and help villages
Organize calligraphers and calligraphy enthusiasts to hold a cultural activity to welcome the Spring Festival and send blessings to the people in Shuanghe New Village, Liaocheng, write blessing characters and couplets for the majority of villagers, and create a happy and peaceful festival atmosphere; Carried out the "Guoshou Little Painter Art Return to the Mountain Public Welfare Activity", specially invited famous artists to teach the children in the village, and built a "Shuangcheng Book House" to encourage the children to grow and become talents with knowledge......
When rural assistance and people's livelihood happiness are intertwined, the background of Chinese Life Insurance Shandong Branch to promote rural revitalization is becoming brighter, constantly meeting people's expectations for a better life.
Picture: Hold a cultural activity to benefit the people in the Spring Festival
The high-quality construction of rural revitalization demonstration area is a major deployment made by Shandong Province based on the actual work of "three rural", and it is also a powerful measure to build a model of rural revitalization in Qilu.
In November 2023, Chinese Life Insurance Shandong Branch paired up with the demonstration area of Fangshan Town, Dingtao District, Heze City, and cooperated with the party committee and government where the demonstration area is located to jointly promote the development of the demonstration area.
Then, in December 2023, the company donated 60,000 yuan to the Rural Ecotourism Town Demonstration Zone in Fangshan Town to improve the infrastructure construction of the demonstration area.
It can be seen that on the road of comprehensively helping rural revitalization, Chinese Life Insurance Shandong Branch has always stood in front of the public with a high-spirited and responsible corporate image, and actively fulfilled its social responsibilities.
Based on the main responsibility and main business, we will promote the quality and expansion of the three rural insurance
Chinese Life Insurance Shandong Branch has been closely combining its business advantages with rural revitalization work, exploring more service paths to help promote comprehensive rural revitalization.
Looking back on 2023, Chinese Life Insurance Shandong Branch vigorously promoted the quality and expansion of "three rural areas" insurance, and the premium of agriculture-related short-term insurance was 1.67 billion yuan, an increase of 10.48% over the same period in 2022; The premium of agriculture-related long-term insurance was 7.106 billion, an increase of 1.59% over the same period in 2022.
At the same time, the Shandong Branch of Chinese Life Insurance strengthened government-enterprise cooperation and focused on promoting anti-poverty insurance business. Promote the health and well-being business of the silver age, and prevent the elderly from returning to poverty due to illness (accident); Promote the pilot project of "two cancers" insurance for low-income school-age women in Shandong Province; Organize the "Maternity Care - Golden Autumn Scholarship" public welfare insurance donation activity; The "Protect Health" Critical Illness Insurance Project for Orphaned and Poor Children Promotes the Development of Charity; Provide commercial insurance for 3,761 people living in extreme poverty in Qihe, and realize the close connection between government assistance and social assistance......
These measures to benefit the people are a vivid portrayal of Chinese Life Insurance Shandong Branch's focus on its main business to help rural revitalization.
Employment is the most basic livelihood of the people. In order to broaden the employment channels of farmers, the company has created a characteristic breeding model according to the regional characteristics of Liangxiang, and the Liangxiang platform will add 12,005 new manpower in 2023, ranking first in the whole system.
In 2023, Chinese Life Insurance Shandong Branch will also undertake policy-based health insurance projects such as serious illness insurance, long-term care insurance, social security supplementary medical care, and urban customized commercial medical insurance. Through the establishment of a professional service team of more than 400 people, the industry-leading information system has been launched, and a perfect system has been built to assist the government in promoting various medical insurance work and optimizing service quality.
For example, in terms of critical illness insurance, the number of critical illness insurance services undertaken will reach 13 in 2023, serving more than 30 million people and exceeding 2 billion yuan in premiums. In terms of critical illness insurance supply in 2023, Yantai, Rizhao and Heze successfully won the bid for the residents' critical illness insurance project, and Heze successfully won the bid for the employees' critical illness insurance project.
For another example, in terms of long-term care insurance, in 2023, a total of long-term care insurance projects for employees and residents such as provincial, Tai'an, Linyi, Binzhou, Dongying, and Heze will be undertaken. Up to now, the company's long-term care insurance program has underwritten more than 4 million people.
Travel thousands of miles, do not forget the original intention.
In the future, Chinese Life Insurance Shandong Branch will further give full play to the advantages of the main insurance business, innovate assistance methods, tap experience and practices, promote rural revitalization through multiple channels, strive to create a replicable rural revitalization work model, and demonstrate the responsibility and contribution of China Life in the process of comprehensively promoting rural revitalization and promoting common prosperity.