Title: Brand Premium vs. Product Pricing: The Showdown between the Xiahu Family vs. Choi Wanzhi
The latest hot spot in Chinese football is not the battle on the pitch, but the fierce debate between two giants in the business world. The high-end products of the Xiahu family and Cui Wanzhi's low-cost T-shirts competed in the battle between brand premium and product pricing, setting off waves in the industry.
On one side is the Xiahu family, which is in the limelight, famous in the industry for its high-end products. On the other side is the infamous Cui Wanzhi, who challenges industry norms with his low-priced products. The confrontation between the two has aroused widespread attention and heated discussions inside and outside the industry.
Lao Guo of the Xiahu family bombarded Cui Wanzhi in public, accusing his low-priced T-shirt of touching porcelain for high-end brands. He believes that Cui Wanzhi does not understand the value of high-end products at all, and only uses the brand popularity of the Xiahu family to gain market share. As for Cui Wanzhi's claim that the cost of the T-shirt does not exceed 30 yuan, Lao Guo expressed disdain, insisting that the price of Xiahu Shijia's products is reasonable, and most of them are brand premiums.
Cui Wanzhi countered this accusation with his usual uprightness, insisting that his low-cost T-shirts were already the ceiling of the industry, and that no matter how good other brands were, they could only achieve his quality level, and that he could still make a profit. Regarding the high-priced pricing of the Xiahu family, Cui Wanzhi believes that most of it is an inflated brand premium, and the actual cost is much lower than the selling price.
This controversy has also touched the nerves of professionals in the industry. Kangkang Live questioned Cui Wanzhi's cost and said that the quality and brand value of low-priced products are up for debate. He called on consumers to consume rationally, believe in brands, and believe that you get what you pay for, rather than blindly pursuing low-priced products.
In the showdown between brand premium and product pricing, the two sides have obvious differences of opinion. Xiahu Shijia regards brand premium as its core competitiveness, insists on positioning its products at high prices, and emphasizes the high-end image and value of the brand. Cui Wanzhi believes that the actual value of the product should be determined by the cost, and the brand premium is only a commercial means, and he is more willing to occupy market share at a low price.
How to find a balance between brand value and product pricing has become an important issue in the industry. In this battle between brand premium and product pricing, both sides are trying to define the new landscape of Chinese football business in their own way.
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