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New products, new concepts, new formats, from the Canton Fair "three new" to see the new momentum of China's foreign trade

author:Xinhua

Xinhua News Agency, Guangzhou, April 30 (Xinhua) -- New products, new concepts, and new formats look at the new momentum of China's foreign trade from the "three new" of the Canton Fair

Xinhua News Agency reporter

The 135th Canton Fair is being held in Guangzhou. Before the opening of the museum on the 27th, domestic and foreign buyers had lined up in front of the Canton Fair Complex. A buyer from Brazil said, "This is our most important trade opportunity of the year".

The exhibition area has increased to 1.55 million square meters, with nearly 30,000 offline exhibitors and more than 300 new product launches and debuts...... This year's Canton Fair is full of popularity, innovation and hot trading, showing the new momentum of China's foreign trade, confirming the current trend of China's economy continuing to rebound.

New products, new concepts, new formats, from the Canton Fair "three new" to see the new momentum of China's foreign trade

In the festival supplies exhibition area of this Canton Fair, exhibitors and buyers are inquiring and negotiating. Photo by Xinhua News Agency reporter Wang Yuhao

New products: open up new markets with new products

Enter the pattern requirements on the computer, and the needle of the equipment connected to the special ceramic clay immediately begins to be wound and processed, and after a while, the prototype of the ceramic product appears on the plane of the equipment...... In the Canton Fair Complex, the ceramic 3D printer of Fujian Xiamen Smart Industrial Design Co., Ltd. attracted many buyers.

"This year is the first time we have participated in the Canton Fair, and we have brought a number of new products, and the results are unexpected. Yang De'an, the founder of the company, said that at present, buyers from dozens of countries have come to negotiate and consult, and buyers from Iran, India and other countries have placed orders on the spot.

Walking in the huge Canton Fair Complex, the reporter saw that many domestic exhibitors put new products that are at the forefront and highlight scientific and technological innovation in the most conspicuous place in the booth. Eric, a buyer from the UK, held up his mobile phone and took pictures as he walked, "I took more than 40 videos in one morning, all of which were sent to my trading partners in the UK".

At the booth of Jiangsu Changzhou Aierwei Intelligent Technology Co., Ltd., the staff sat on the electric suitcase and shuttled back and forth to demonstrate, attracting many overseas buyers to take photos and records. "We have a patent for the production of electric luggage, which is popular at the Canton Fair, and many overseas buyers have asked for agents. The head of the company, Tang Yong, said.

Up to now, this Canton Fair has attracted more than 190,000 overseas buyers from 214 countries and regions, an increase of more than 22% over the same period last year.

In the view of Murat Kolbasi, chairman of the "old Canton Fair" Turkish Alzum Company, the Canton Fair has developed into a dynamic platform for product development and innovation. "The rapid development of various industries in China not only has a richer product offering, but also an impressive range of applications. ”

New concept: intelligent and green have become the mainstream

New products, new processes and new ideas were unveiled at this Canton Fair, highlighting the new trend of intelligence and greening, reflecting the transformation of industrial development concepts, and sending a positive signal that China's economy is moving towards high-quality development.

In the major exhibition halls of this Canton Fair, intelligent products can be seen everywhere, full of science and technology.

At the booth of Guangdong Guangzhou Jiaxinju Trading Co., Ltd., the smart trash can opens and closes according to gestures. This trash can not only realize induction lidding, but also has its own ozone disinfection and odor removal functions, which can keep the inside of the bin clean and hygienic......

Li Jinliang, general manager of Shandong Yashang Famous Home Furnishing Co., Ltd., said that buyers are much more sensitive to prices this year, but the price war is not a long-term solution. Only through intelligent upgrading, continuously reducing costs and increasing efficiency, and producing better products, can we gain market recognition.

In line with the new market demand and promoting sustainable development, green has become a new background for the transformation and development of the manufacturing industry.

Guangdong Chaozhou Qingfa Ceramics Co., Ltd. recycles oyster shells and broken porcelain pieces and reprocesses them to make exquisite handicrafts; Zhejiang Aishida Co., Ltd. launched a detachable handle pot, which can be removed and placed into the pot during transportation, reducing the product volume, saving freight and packaging materials......

"The increasing number of orders shows that intelligent and green can better match market demand and bring new business value. Shandong Cao County Luyi Guangfa Arts and Crafts Co., Ltd. Manager Zhang Benfa said.

New products, new concepts, new formats, from the Canton Fair "three new" to see the new momentum of China's foreign trade

The booth of Chaozhou Qingfa Ceramics Co., Ltd. intuitively displayed environmentally friendly raw materials such as oyster shells and broken porcelain pieces and their processed handicrafts to the audience. Photo by Xinhua News Agency reporter Han Jianuo

New business format: The new exhibition area welcomes new customers

Different from other exhibition areas, in the cross-border e-commerce and overseas warehouse exhibition area set up for the first time at this Canton Fair, exhibitors ushered in new customers.

The company has six self-operated warehouses in the United States, with a total area of more than 100,000 square kilometers. Liu Xiaoyi, sales director of Shenzhen Haide Supply Chain Management Co., Ltd., said that the company was established less than 10 years ago, but it has ushered in rapid development in the field of overseas warehouses, and the company is laying out new warehouses.

"European customers are very interested in our overseas warehouse business and have reached a number of cooperation intentions. Liu Xiaoyi said.

Under the complex global trade situation, the development of new forms of foreign trade such as cross-border e-commerce and overseas warehouses has become the choice of many foreign trade enterprises, and they continue to open up new market space for enterprises.

Establishment of a marketing company in the U.K., overseas warehouse and logistics center in the U.S....... Liaoning Dalian Durent International Trade Co., Ltd. takes advantage of the east wind of cross-border e-commerce and continues to explore overseas markets such as Europe, America and Southeast Asia.

"We develop products based on the characteristics of different online platforms and user habits, and directly face consumers with our own brands, which is more competitive than OEM. The head of the company said.

Zhou Mi, deputy director of the Institute of Americas and Oceania of the Ministry of Commerce Research Institute, said that in the era of digital economy, there are more innovative models for trade in services, and technology empowerment will add new momentum to new formats such as cross-border e-commerce.

According to the data, in the first quarter of this year, the total import and export value of mainland trade in goods was 10.17 trillion yuan, a year-on-year increase of 5%, and the import and export of cross-border e-commerce increased by 9.6%, and the quality of foreign trade development was steadily improved.

"Cross-border e-commerce has become a 'new force' in global trade by virtue of its advantages such as online transactions, contactless delivery, and short transaction chains. Lv Daliang, director of the Department of Statistics and Analysis of the General Administration of Customs, said that in the next step, the customs will take multiple measures with relevant departments to promote the high-quality development of cross-border e-commerce, so as to facilitate consumers and producers at home and abroad to enjoy more and better products. (Reporter Wang Yuhao, Han Jianuo, Ding Le, Zhang Chengzhe)

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