Recently, a Tianshan Snow Lotus wine was born, which attracted the attention of some health people. It is understood that this product is developed by Xinjiang Tianshan Snow Lotus Pharmaceutical Co., Ltd., which is known as a fusion of wine culture and traditional Chinese medicine culture, and is publicized and sold with the advantages of "traditional Chinese medicine nourishment" and "great health" products, with prices ranging from 1,000 yuan to 10,000 yuan.
With the launch of the product, voices questioning the "efficacy" and value of the product have followed. This year, after CCTV's "3.15" party exposed Tinghua Liquor, many liquor companies were punished for suspected false and exaggerated publicity, and the masses have an understanding of the phenomenon of "rubbing culture" and "rubbing hot spots" of alcohol products. And does Tianshan Snow Lotus wine really have a "miraculous effect", or does it "listen to flowers" to reproduce? A reporter from Shandong Business Daily and Super Leopard News Network launched an investigation into this.
Text/Picture Shandong Business Daily Super Leopard News Network reporter Zheng Xiangtian
The raw materials of "health wine" were questioned
"The wine that the elderly in the family buy from offline stores is said to be able to treat many diseases." Recently, Ms. Li, a citizen of Jinan, told reporters with a blue bottle of wine in her hand that her old man brought back a box of wine printed with the words "Tianshan Snow Lotus" one day, saying that it was recommended by a friend and had health value, but Ms. Li opened it and found that the product had not been seen either in terms of product name or packaging, and the product could not be found from Taobao, "A bottle is only 250ml, three bottles are a box, and the price is 1680 yuan." Although it is not too expensive, such an unfamiliar product is under the banner of health care, and I am worried that the elderly will be deceived and drink it will be harmful to the body. ”
"Because I didn't understand clearly, I didn't dare to let the old man drink it, but the old man took out the brochure given by others and introduced it to me that there was Tianshan Snow Lotus in this wine, and I insisted on drinking it every day to maximize the 'curative effect'." Ms. Li said.
After investigation, Tianshan Snow Lotus is in the ranks of national key protected plants and is a national second-class protected wild plant. According to the relevant national regulations, the picking of wild Tianshan snow lotus must hold the "National Key Protection Wild Plant Collection Certificate", and collect it in accordance with the type, quantity, location, time limit and method specified in the collection certificate. The Tianshan Snow Lotus wine brand has publicly stated that it has the qualification to pick.
The reporter noticed that the information on the bottle of Tianshan Snow Lotus wine showed that this product has the health care effect of immune regulation. However, the ingredient list on the back of the bottle only indicates the main ingredients, including wolfberry, longan meat, chrysanthemum, angelica, and Tianshan snow lotus, and does not indicate other ingredients including grapes. According to the GB 7718 National Food Safety Standard General Principles for the Labeling of Prepackaged Foods, the ingredient list should be arranged in descending order of the amount added when manufacturing or processing food, that is, the higher the ranking of the ingredients, the higher the content in the food. At the same time, the ingredient list must show all substances used in the manufacture and processing of the product, including food additives, even in small amounts, and must be clearly labeled. From this point of view, in this product, Tianshan Snow Lotus not only has the lowest content among them, but also does not indicate the specific content value.
In addition, the reporter found in the brochure provided by Ms. Li that the manual only introduced the medical value, culture, and historical allusions of Tianshan Snow Lotus, and did not explain the efficacy of Tianshan Snow Lotus Wine......
The clerk claims to treat a wide range of diseases
In order to further explore the product, the reporter came to Jinan's Tianshan Snow Lotus Wine Experience Hall to investigate and interview. As soon as you enter the store, you will be greeted by a large herbarium labeled "Tianshan Snow Lotus" and a product display case full of blue wine bottles. After meeting the reporter, the counter staff began to introduce enthusiastically. "Actually, our product is not wine, but health products." According to the staff, the product contains a variety of Chinese herbal medicines, which have great benefits for dispelling cold and dampness, nourishing and maintaining health, and the most important of them is Tianshan Snow Lotus. "It is recorded in the Compendium of Materia Medica: 'Those who can replenish yin and benefit yang, and those who are old and yang-denial, can make eighty people have children by soaking in wine.'" It is enough to see the miraculous effect of the Tianshan Snow Lotus......"
"The last time a lady finished a drink, she immediately felt a warm current in her body, and she said it was very comfortable." While introducing, the staff poured a cup and invited reporters to experience it. The reporter found that there was no difference in color between the wine and normal wine, but it had more taste of traditional Chinese medicine than wine.
"Maybe you don't know the magic of the Tianshan Snow Lotus, do you usually feel uncomfortable?" In the face of the clerk's inquiry, the reporter said that he usually has knee pain, and the staff said: "Most of the knee and other joint pain are caused by blocked meridians and blockages, and you can get better if you insist on drinking 30-50ml every day for half a month." Seeing this, the reporter continued to add that yesterday due to stiff neck caused cervical spine pain. The staff member said that it was a "minor problem" and that it would work the next day after a drink.
The "magic" of Tianshan Snow Lotus Wine seems to be more than that, "The source of all diseases is the cold, and this product can target all diseases of dampness and cold." Whether it's arthritis, lumbar muscle strain, or even polyp cysts, whether it's a young man in his twenties or an elderly person in his eighties, as long as you keep taking it, you can take it well......," said the staff.
After tasting a glass of Tianshan Snow Lotus wine, the reporter did not feel anything special, and the joint soreness was not relieved the next day. Subsequently, the reporter tried to search the Internet for the association between the various effects of the staff and the Tianshan Snow Lotus Wine, but did not find the relevant entries.
The manufacturer once claimed that it had an "epidemic prevention" effect and deleted the article
In order to explore the authenticity of the "miraculous curative effect" mentioned by the staff, the reporter recently dialed the official customer service number of Tianshan Snow Lotus Wine provided in the brochure and asked him questions about the raw materials and efficacy of Tianshan Snow Lotus Wine. The customer service said that they belonged to a third-party contracting company and could not answer the reporter's questions. When the reporter asked the customer service if he could provide the phone number of the person in charge or the responsible department, the customer service refused to provide it and hung up the phone. The reporter sent an interview letter to the mailbox of Xinjiang Tianshan Snow Lotus Pharmaceutical Co., Ltd., but did not receive a reply from the other party before press time.
Tianyancha shows that the Tianshan Snow Lotus trademark will be registered in December 2023, and the founder Zhang Yingjie belongs to the brand of Xinjiang Tianshan Snow Lotus Pharmaceutical Co., Ltd., and the main products are Snow Lotus health wine and Snow Lotus oral liquid.
The reporter found by browsing the brand's official account and official website that the brand vigorously promoted the medicinal value and traditional Chinese medicine culture of Tianshan Snow Lotus in the promotion articles, while the introduction of the medicinal value and curative effect of Tianshan Snow Lotus Wine itself accounted for a small proportion. Similar to "let all eighty have children", "cure all cold diseases" and so on abound in the article. Although the "avoidance of the important and light" rhetoric has increased the "atmosphere" of the product to a certain extent, there is no actual data to gain a firm foothold, and it is inevitable that it will be questioned by the outside world. For this reason, some netizens have voiced: Traditional Chinese medicine is not a gimmick, culture cannot represent efficacy, and "blessing" consumers' impressions through packaging is a denigration of traditional culture and a lack of confidence in the product itself.
On January 7, 2023, the Tianshan Snow Lotus official account published an article titled "Epidemic prevention is at the right time, the correct way to open Snow Lotus Health Wine", which said: Drinking Snow Lotus Health Wine will keep the new crown virus out.
According to media reports, the "drinking epidemic prevention theory" appeared in 2020, which caused a lot of controversy in the society. Some merchants borrowed the Tang Dynasty's "Medicine King" Sun Simiao's "Thousand Gold Prescriptions", which proposed that "one person drinks, and one family is free of disease; One drink, one mile without epidemic" as a gimmick to promote the "medicinal value" of wine, and then it was officially refuted and overturned.
It is worth mentioning that when the reporter sent an interview letter to Xinjiang Tianshan Snow Lotus Pharmaceutical Co., Ltd., the question of whether the product can prevent the epidemic was included in it. Although the reporter did not get a reply from the other party, the article has been deleted from the official account.
From 1,000 yuan to 10,000 yuan is a product
In addition to the raw materials, the price of Tianshan Snow Lotus wine is also questioned by consumers. According to the official public account of Tianshan Snow Lotus, the brand has launched a total of two products, Snow Lotus Oral Liquid and Tianshan Snow Lotus Wine. Among them, Tianshan Snow Lotus Wine is divided into three grades: 1680 yuan (250ml/3 bottles); Tribute to Zhang Qian 5680 yuan (750ml/1 bottle); Mu Tianzi 16,800 yuan (750ml/1 bottle), it is worth noting that the three prices of wine share the promotional picture of the "health master" with a price of 1,680 yuan on the brochure.
When the reporter visited the Jinan Tianshan Snow Lotus Experience Hall, he did not see any other products except for the "health master" of Tianshan Snow Lotus wine. Later, the reporter explained this problem to the staff through WeChat, and the other party said: "Because the market has just been developed, there are no two high-priced wines in the company, and there is no Snow Lotus oral liquid." The reporter asked, what is the difference between three wines with different prices? The other party said: "There is only a difference in the capacity of the bottle, but in fact the wine is the same." ”
False and exaggerated publicity of alcoholic beverages is no longer a niche topic, and companies that have been punished for false and exaggerated publicity have also attracted social attention. This year's CCTV "3.15" party exposed the turmoil of listening to flowers and wine, which has not yet dissipated. In violation of the first paragraph of Article 8 of the Anti-Unfair Competition Law of the People's Republic of China, "business operators shall not make false or misleading commercial promotions about the performance, function, quality, sales status, user evaluation, and honors of their products, so as to deceive and mislead consumers", Tinghuajiu was finally fined 1.8 million yuan.
Some industry insiders pointed out that from the supply side, low-cost products are easy to "shape" and low loss. The cost price of some products is less than 50 yuan, and the actual sales price has increased tenfold or even a hundred times through layered distribution. From the perspective of consumption, the current hot trend affects the psychological value and desire of consumers for goods, and often ignores the value of the product itself.
And is Tianshan Snow Lotus wine a genuine health care product, or is it a reappearance of "listening to flower routines"? Shandong Business Daily and Super Leopard News Network will continue to pay attention.
Jiang Zhixian, editor of Shandong Business Daily and Super Leopard News Network