Huawei product line update! The new product launch conference in May summarizes the three most noteworthy highlights

Connected fish

2024-05-15 17:51Posted in Gansu science and technology creators

 Text: Connected Fish 

Huawei has set off another double storm of technology and design.

Laptops, tablets, mobile phones and even smart watches and other product lines have been completely renewed, which can be said to have earned enough eyeballs. Today, let's talk about the three highlights of Huawei's summer new product launch conference in May.

First, Huawei Xingyao mobile phone is finally here, but it is not the same as the news spread on the Internet.

Last year, Huawei applied for the trademarks "Huawei Xingyao", "Xingyao Mobile Phone", and "Xingyao Edition", as soon as the news came out, I thought that after Huawei broke up with Honor, it would make a "new child" that was Xingyao, focusing on cost performance, and the price was close to the people, and our wallets could afford it. But Huawei's side is like no one, there is no movement quietly, and we are almost wondering if we have heard the wrong rumors.

Until now, Huawei Xingyao has finally officially appeared on the mobile phone, it turns out that "Xingyao" is not a separate sub-brand, but a new version of Huawei mobile phones. This idea is also quite new, and Huawei may want to play with its own high-end machines to play with cost performance, attracting consumers who pursue affordability and want good goods.

Let's take a look at what real materials this Huawei nova 12 Ultra Xingyao Edition can come up with, if the Xingyao Edition can maintain Huawei's consistent high quality on the basis of giving us some price surprises, it can really stir up a pool of water in the market. After all, in the current mobile phone market, the cost-effective war is in full swing, and consumers are picky.

In terms of data, Huawei is still strong in the domestic market, with a solid user base, with a user base of more than 1 billion and high loyalty. If this "Xingyao" version can really play a good cost-effective game, with Huawei's strength, the market share will rush again, then Huawei Xingyao may really become a new bright spot in the market.

Second, Huawei has made a big move in the field of AI, integrating the concept of "computer + tablet" into the HarmonyOS ecosystem, and devoting itself to the ocean of AI.

As one of the first companies in China to launch self-developed large models, Huawei has been surfing on the cusp of AI, but their AI layout on C-end products has been relatively stable, which makes their first AI PC, MateBook X Pro 2024, come a little later.

As soon as the voice fell, Huawei threw out the second AI PC - MateBook 14 2024 at the Dubai press conference. This machine is not simple, with a built-in AI camera and AI voice assistant, it is simply a god teammate for video conferencing. Although the MateBook 14 is positioned to be slightly more affordable, the AI performance is not inferior, and the price is more down-to-earth.

Don't worry, the show isn't over yet.

Huawei also presented the MatePad 11.5S, a tablet built for entry-level users. It is equipped with a Snapdragon 7 Gen 1 processor, and the memory and storage configuration are also full of sincerity, with 6GB RAM and 128GB ROM, whether it is watching dramas or light office, it can easily cope with it.

The appearance of this tablet should not be underestimated, the integrated metal shell, as thin as 6.85 mm, weighs only 499 grams, the corners are rounded, and the feel is excellent, holding it like a delicate piece of art.

In addition, Huawei's ambitions go far beyond this, and it has also announced that it will launch its own painting app at the summer new product launch. As you can see from the demo video, the app seems to be intended to compete with drawing apps like Procreate on the iPad, with its focus on ease of use and effortless drawing.

For a long time, although Android and HarmonyOS tablets have many users, the professional software ecosystem has always been a shortcoming, and Huawei's move seems to be to make up for this shortcoming through self-developed software, injecting a fresh blood into the MatePad and even the entire tablet market.

Third, the new star in the entry market: nova 12 SE, Enjoy 80.

Huawei has recently released two new phones for the entry market, nova 12 SE and Changxiang 80. Although the positioning of these two phones is different, they are both aimed at consumers who are looking for both cost-effective and good user experience.

As the entry-level product of the nova 12 series, the Nova 12 SE continues the sleek design and thin feel of the nova series. In terms of processor, it still uses the Snapdragon 680, which achieves a good balance of power consumption and performance, which is more than enough for daily use.

In terms of camera configuration, the 100 million pixel main camera ensures the clarity of the shooting picture, whether it is a landscape photo or a portrait photo, it can show quite good details. It's worth mentioning that the nova 12 SE also supports 66W fast charging. This is a big highlight for an entry-level model.

Compared to its predecessor, the nova 12 SE has been tweaked in color, and the Snow White option has been removed. But then again, as an entry-level phone, the upgrade in performance is not large, and for many consumers, the overall experience of using the phone is the most important.

Let's talk about Enjoy 80. With its pricing of around 1,000 yuan, this mobile phone is very popular among the student group. Its biggest highlight is undoubtedly the first release of the new Kirin chip, which has a significant improvement in performance compared with the Kirin 710A carried by the previous generation Changxiang 70. Imagine, at this price segment, it is indeed very rare to be able to use such a Kirin chip.

Another selling point of the Enjoy 80 is that it comes with a massive 6000mAh battery. This is a boon for those who are away for a long time and can't charge in time. Not to mention, it also supports up to 12GB of memory space. At this price, to have such a configuration, the cost performance is indeed quite high.

It is not difficult to see that the nova 12 SE and the Changxiang 80, the two new phones, are specially prepared by Huawei for the student party and other consumer groups with limited budgets in order to meet the summer vacation schedule. While they can't match their flagship devices in terms of configuration, they're affordable and practical enough to appeal to price-conscious consumers.

What's more, the launch of these two phones not only enriches Huawei's product line, but also injects new vitality into the development of the HarmonyOS ecosystem. As we all know, the HarmonyOS system, as Huawei's own operating system, is still growing and improving.

Only by attracting more users of different consumption levels can we better optimize and adapt to various models with different performances, and be fully prepared for the future of HarmonyOS NEXT.

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Personal opinion, for reference only