Seize the track of cooked beef products
Where is the "Rui and Xiang" and "Niu"?
Pingliang Rong Media Center reporter Liu Na
Since the landing of the cooked beef processing base in Huangzhai Town, Chongxin in December 2023, the beef processing volume has reached 30 tons, and the sales output value has reached more than 4 million yuan. With the excellent quality of Pingliang Red Bull, the base launched the "Rui Hexiang" cooked food brand, which knocked on the door of the domestic market as soon as it was listed. On May 15, in the company's cooked beef cattle processing workshop, the reporter saw that the workers in sterile overalls processed all parts of the cattle in an orderly manner, and visited the entire processing production line, as if seeing a modern version of the cooking. "Live cattle are slaughtered in the slaughtering factory, transported to the cutting workshop with a cold chain vehicle, and after two acid discharges, they are then divided, cleaned, pickled, boiled, pre-cooled, vacuum packed, sterilized at high temperature, cleaned and dried, sorted and packaged and then sold to various places." said the person in charge of the processing workshop. On the company's product display table, more than 10 kinds of products such as "Rui Hexiang" braised beef and leisure snacks are beautifully packaged and very eye-catching. "Beef has the characteristics of high protein content, low fat content, and easy diversification of products, and the track opportunities are obvious." More importantly, in terms of brand, there is no national benchmark brand in the beef snack industry, mainly based on local specialty brands. The quality of the product depends on the raw material end. What gives the confidence and confidence of the "Rui Hexiang" team is the Pingliang Red Bull, which is comparable to Japanese Wagyu. Pingliang spans the east and west feet of Longshan, the four seasons are distinct, the air is fresh, the water quality is excellent, the criss-crossing Sichuan plain ravines are covered with lush forests and grasses everywhere, which can be called a treasure land of animal husbandry. Pingliang cattle industry has gone through a long history of thousands of years along with the history of Pingliang civilization. And after long-term improvement, the unique "Pingliang Red Bull" has been selected and bred. The house where Pingliang Red Bull lives is a "cave", and you can wander around the yard at will and fully enjoy the nourishment of nature. Eat a mixture of corn, wheat and black beans to increase its nutritional intake and ensure that every red cow slaughtered has a bright red coat and a strong body. Its flesh is delicate, the intramuscular snowflake precipitation is rich, rich in polygated linoleic acid, high myoglobin content, blood tonic and oxygen-carrying effects are obvious. In order to do a good job in the research and development of cooked beef, the R&D team of "Rui Hexiang" visited the major cooked beef processing and production bases around Pingliang to find the best taste. They found that some of the beef snacks on the market have a good ratio of spices and a fragrant taste, but they have high starch content and no meat taste; Some are chewy but hard; Some seasonings are too strong and lose the original taste of beef. After an in-depth investigation of the cooked beef market around Pingliang and Qinghai, Gannan and other places, the R&D team has a clearer positioning of the taste of the product, and the taste should be diversified, with cumin, spicy, sauce and spice as the main products; The seasoning should be appropriate to maintain the original taste of red beef; The meat should be tender, chewy, salty, delicious and healthy. With a clear market positioning, in terms of beef cooked food processing technology, through the combination of traditional production methods and modern advanced manufacturing equipment, the production team of Chongxin Huangzhai Town cooked beef processing base has devoted itself to developing a unique beef cooked food production technology, so that the traditional taste bursts into new vitality through modern food technology. Since then, breakthroughs have been made in various directions, such as the implementation of fully automatic high-temperature sterilization, the use of vacuum independent packaging, etc., to bring consumers a more unique and novel delicious snack experience. Adhering to technological innovation, strict quality control, and ingenuity to polish every process, "Rui and Xiang" and consumers have achieved a two-way rush. The aroma of wine is also afraid of deep alleys. In order to further win the market, Chongxin Huangzhai Town Cooked Beef Processing Base coordinated the "online and offline" layout, established three major marketing channels of supermarkets, circulation and e-commerce, and sent the deeply processed beef products to the tables of thousands of households. It is reported that the estimated total investment of the cooked beef processing base in Huangzhai Town is 6.42 million yuan. The first phase has completed an investment of 4.02 million yuan, the second phase plans to invest 2.4 million yuan, and has completed an investment of 1.8 million yuan to build a production workshop of 600 square meters. The project adopts the mode of "processing and sales of big leaders + breeding small leaders + cooperative organizations + farmers", the village collective with fixed assets such as plant and equipment as shares, and Gansu Ruihexiang Trading Co., Ltd. is responsible for the operation of the introduction of investment, which is expected to achieve an annual output value of 12 million yuan and an average annual income of 240,000 yuan for the village collective economy.
丨Source丨Pingliang Rong Media Center
丨Production丨Pingliang Rong Media Center
丨Audit丨Feng Yuqiang, Liu Jie
丨Editor丨Wu Peng