Source: Photo.com
According to the CCTV news client, the French General Directorate General for Health said on the 25th local time that 2 million bottles of sparkling water from the sparkling mineral water brand "Perrier" have been destroyed because they are suspected of being contaminated with harmful bacteria. The sparkling water was produced between March 10 and 14 and comes from a water source near Nîmes, the capital of the Gard department in southern France.
Agence France-Presse reported that "Perrier" from a water source near Nîmes may have been contaminated with bacteria in feces, and the health authorities of the Occitanie region in southern France have ordered the production company, Nestlé's branch of Nestlé, which operates drinking water in France, to destroy all the batches of "Perrier".
Nestlé said the water was destroyed "just in case" and that the rest of the "Perrier" sold in the store was "safe to drink".
It is understood that this is the second time that Nestle has been exposed this year for drinking water safety issues.
In January, French prosecutors launched a criminal investigation into Nestlé's French drinking water subsidiary for purifying natural mineral water. According to Agence France-Presse, Nestlé admitted to illegally using ultraviolet lamps, carbon filtration and other methods to disinfect natural mineral water.
The ultra-high-end market is dominated by foreign brands
At present, the mainland packaged water market is mainly dominated by the mass price of 1-2 yuan, and the market share of this price band is mainly occupied by domestic brands, while in the ultra-high-end market of more than 10 yuan, it is mainly dominated by foreign brands.
Nongfu Spring, Cestbon and Baisui Mountain rank among the top 3 in market share
From the perspective of the brand competition pattern of packaged drinking water, Nongfu Spring and Cestbon are the two most well-known packaged drinking water brands in China, occupying the top two positions in the market, with market shares of 11.1% and 8.1% respectively. Among them, Nongfu Spring has performed well in recent years, making concerted efforts in terms of products, brands and channels to establish a leading position in the industry, and its market share has widened the gap with Cestbon, and its market share in 2021 has increased by 0.5 percentage points compared with the previous year. The market share of Cestbon, Wahaha and Binglu has declined.
Note: The statistics of enterprises are mainly based on the parent company.
It is estimated that the size of China's packaged drinking water market will exceed 300 billion yuan in 2027
In the future, the large package of water for household consumption will continue to increase, driving the industry to grow rapidly. The compound growth rate of the packaged drinking water market in the past five years has reached 6.61%, according to the forward-looking forecast, the market size of packaged drinking water will continue to grow in the future, but the growth rate will slow down, and by 2027, the market size of packaged drinking water in mainland China will reach 309.1 billion yuan.
注：以零售价格(Retail Selling Price)统计。
Qi Xuechun, technical manager and engineer of pure Oude water treatment and disinfection enterprise, said that quality and delivery are the key to determining the development of water enterprises, and it is necessary to start from the risk point control in the production system to carry out comprehensive and effective prevention and control. "At present, packaged drinking water companies are facing manufacturing 'pain points' such as high water treatment operation and maintenance costs, difficulties in decontamination of system tanks and pipelines, as well as quality control 'difficulties' such as pipeline equipment corrosion and microbial resistance. ”
Prospective Economist APP Information Group
For more research and analysis of this industry, please refer to the "Global and China High-quality Bottled Water Industry Market Research and Investment Prospect Analysis Report" by Qianzhan Industry Research Institute
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