Recently, the "2024 (2nd) Made in China Consumer Trust Brand Promotion Event" organized by China Industry News officially came to an end. During the event, the Office of the Organizing Committee of the Made in China Consumer Trust Brand Promotion Activity checked the credit information and data of the enterprise according to the review dimension and the "Credit China" website, and conducted a preliminary review, data comparison, expert review and other layers of strict review of the enterprise, and Guda Cable Group successfully won the honorary title of "2024 Made in China Consumer Trust Brand". The acquisition of this honor is a re-certification and affirmation of Guda's market share, innovation ability, brand influence, quality control ability, etc.
It is reported that in order to implement the "Several Opinions of the General Office of the State Council on Carrying out the "Three Products" Special Action in the Consumer Goods Industry to Create a Good Market Environment, the Opinions of the General Office of the State Council on Playing a Leading Role in Promoting the Upgrading of Supply and Demand Structure, and the National Development and Reform Commission, the Ministry of Industry and Information Technology, the State-owned Assets Supervision and Administration Commission of the State Council and other seven departments jointly issued the "Guiding Opinions on Promoting Brand Building in the New Era" and other documents. Guided by the high-quality development of the consumer goods industry, the consumer trust brand promotion activity aims to promote a number of outstanding brands and enterprises with outstanding performance in "increasing variety, improving quality, and creating brands", summarize the results of cases, and show typical experience, so as to better meet and create consumer demand, enhance the role of consumption, and promote the consumer goods industry to accelerate its progress towards the middle and high-end.
Deeply cultivate technological innovation and create high-end boutiques
As a specialized and new "little giant" enterprise, Guda Cable Group has always adhered to the development concept of "specialization, refinement, specialization, and novelty", focused on the technical problems of the industry, and actively established a R&D team composed of more than 40 high-tech talents, established a "trinity" industry-university-research cooperation with Guizhou University and third-party material manufacturers, built the first CNSA experiment in the industry in Guizhou, and built a new large-scale new energy cable workshop. Up to now, Gooda Cable Group has obtained 67 national patents, and its technical strength, scientific research achievements and product conversion capabilities are at the forefront of the industry.
Among them, the representative product of the Guda brand, "European standard villa wire", is more corrosion-resistant, wear-resistant and more stable after being cross-linked by the international leading irradiation process, and successfully passed the strict inspection and testing of the National Cable Testing Center in 2023, and deduced that its insulation has a heat-resistant life of 77.2 years at 84 °C, and is underwritten by Chinese Life Insurance with a lifetime warranty, creating a top ceiling for high-end home improvement wires. "Mineral flexible fireproof cable" even if burned at a high temperature of 1000 °C for 3 hours, the circuit is still safe and smooth, low smoke, halogen-free, non-toxic, good impact resistance, easy to lay and other excellent performance, to meet the needs of schools, shopping malls, subways, hospitals and other places with high fire safety level requirements, the service life of more than 100 years, to fill the gap in the technology of fireproof cables in Guizhou Province.
With high-quality product output and sound service system. At present, Guda Cable Group has developed into a first-class supplier of China Southern Power Grid and State Grid, and has reached stable strategic cooperation with large state-owned real estate enterprises such as China Railway Construction, China Power Construction, China Railway, China Resources, Vanke, etc., and has provided products and services for the construction of more than 5,000 large-scale projects such as Indonesia Baojiali Factory, Tianjin Huadian Haijing "Salt and Light Complementation" Photovoltaic Project, Dalian Bay Undersea Tunnel Project, Yunnan Infectious Disease Hospital, Chengdu Tianfu International Airport, Xinjiang Xinhua Hydropower Bozhou 300,000 kW Photovoltaic Project, etc.
Strategic Partner of Guda Cable Group (partial)
Digital empowerment development, cost reduction, quality and efficiency improvement
As the first Ecode code trial unit in the domestic industry, Gooda Cable Group took the lead in applying it to the whole production process, establishing a comprehensive quality traceability system, from raw material procurement to product listing, the whole process of information integration and import into the database of China Article Coding Center, so as to establish an "electronic ID card" form for the product, and realize the real-time one-click "code traceability" of product information. In order to further realize the digital development covering the whole field of enterprise marketing, in 2019, Guda introduced the intelligent Internet of Things "Lean Manufacturing APS Management System" based on the concept of big data management and control, and used big data cloud computing and other technologies to realize data interconnection with multiple platforms such as China Southern Power Grid and State Grid, and realize the dynamic display capability of paperless information transmission and delivery system. Internally, the data chain of the sales end, production end and equipment end of the enterprise has been opened, so that the real-time dynamic data such as cable manufacturing material cost and labor cost can be checked and controlled.
In order to further improve market visibility and user satisfaction, Guda Cable Group has established operation centers in Guangxi, Yunnan, Sichuan, Shaanxi, Jiangxi and other provinces and cities to respond to the project construction service needs of various provinces and cities in a timely manner. And further optimize and improve the comprehensive after-sales service system, through the online electronic quality assurance system at any time mobile intimate service; 5,000+ distribution outlets have been set up across the country to provide 7*24-hour professional after-sales service for users around the country, so that users can be safe and worry-free online and offline.
Guda Cable Guangxi Operation Center Map
"In order to protect the legitimate rights and interests of consumers and crack down on counterfeiting and shoddy behavior, each of our wires is equipped with a unique anti-counterfeiting QR code, users only need to scan the code with one click to check the authenticity, and the anti-counterfeiting code has also been specially processed with physical anti-counterfeiting, which is more scientific and effective to eliminate all illegal and counterfeiting behaviors." During the routine inspection of products in the laboratory, Hu Guanghui, manager of the quality department of Guda Cable Group, said.
Practice low-carbon production and seize green opportunities
For a long time, Guda Cable Group has been committed to the research and development, design, manufacturing, marketing and service of 35KV and below power cables, photovoltaic cables, charging pile cables, new energy vehicle wires, high-end home improvement wires and other products, the raw materials are mainly copper, aluminum, steel strip, copper strip, aluminum alloy, through the third-party testing and evaluation, non-toxic and harmless, and the average utilization rate of raw materials reaches 99% and above. The insulating materials are made of high-quality low-smoke halogen-free environmental protection insulation materials, which have good high temperature resistance and physical and mechanical properties, and do not contain heavy metals such as halogen, lead, cadmium and other harmful to the human body. With excellent product performance, Guda's independent research and development of control cables, prefabricated branch cables, mineral insulated cables and other products were selected as "China's energy-saving and environmental protection products". And in the first batch of the industry to obtain the "China Environmental Protection Product Certification", the first in the industry to pass the European Union, the United States, Australia, Germany and other international certifications, the product quality is comparable to the international, for the high-quality development of the cable industry to set a "green benchmark".
With the vigorous development of new energy green economy throughout the country, traditional industrial enterprises have also ushered in a new market opportunity, in order to further keep up with market demand, seize the green opportunity, Guda Cable Group has a total investment of 250 million yuan, a new 91,000 square meters of the second phase of the provincial major project, at present, the introduction of 35 intelligent production lines and 58 large-scale modern production equipment in the new energy cable workshop have been put into operation, which can effectively meet the needs of the construction capacity and timeliness of the large-scale projects.
Quality to give back to users, to give back to the society with love
While continuously cultivating the new energy market, laying out the national market and expanding overseas markets, Guda Cable Group has always adhered to the public welfare idea of "giving first and then taking, benefiting the world", and has sent teaching and living materials to Qibo Guankou Ethnic Primary School, Luodian Dakai Primary School, Golden Sun Nursing Home, Guanshanhu District Environmental Sanitation Center for many years; Assist the designated villages to carry out a month-long rural sports event in Datun Village, Leping Town, and develop a characteristic sports culture and economy; Carry out public welfare tree planting activities, etc. All-round, multi-measure, give full play to the advantages of enterprise resources, and actively participate in public welfare activities such as helping to consolidate the achievements of poverty alleviation and rural revitalization, rural education, respecting the elderly and helping the weak, and protecting the ecology, so as to contribute to the public welfare undertakings in the mainland.
Collection of public welfare activities of Gooda Cable Group (partial)
"Paying attention to the disadvantaged groups in society is our responsibility and obligation, while promoting the high-quality development of enterprises, we also always pay attention to the actual needs of education, pension, economic development and other poor areas, and send the necessary materials and economic support in a timely manner, and do our best to contribute to the public welfare of the mainland." Li Haojie, executive president of Guda Cable Group, said.
In the next step, Guda Cable Group will continue to adhere to the business philosophy of "quality first, integrity management, benefiting the world", guided by national policies and guidelines, guided by market demand, deeply cultivating technology research and development, optimizing service system, improving product performance, enriching product categories, enhancing service levels, efficiently developing new quality productivity, promoting the transformation and upgrading of enterprises to high-end, intelligent and green development directions, and sending out a loud "good voice" of Guda in all parts of the country and countries around the world with the brand quality of "quality".