SHANGHAI, April 10, 2024 /PRNewswire/ -- Allergan Aesthetics, a global leader in the field of medical aesthetics and biopharmaceuticals, hosted the 2024 Quality Medical Aesthetics Conference in Shanghai. The theme of the conference was "Insight · With the theme of "Quality Without Boundaries", the company invited the heads of nearly 1,000 quality medical aesthetic institutions, industry veterans and academic authorities across the country to carry out dialogues on how to jointly build quality medical aesthetics, and provide multi-dimensional insights and forward-looking thinking for promoting the high-quality and sustainable development of China's medical aesthetic industry.
At the conference, Allergan Aesthetics released a number of innovative projects to build quality together, including digital innovation · Partner Program, Allergan Academy Management Training Doctor Program and New Quality Marketing · decoding personalized aesthetic battles, etc.
In addition, Allergan Aesthetics and Quality Medical Aesthetic Institutions Co-creation Project was also officially launched, aiming to advocate the quality delivery of medical aesthetic services, work together to drive new demand for medical aesthetic consumption with high-quality products and services, explore the road of quality upgrading of the industry, and continue to create endogenous power for China's medical aesthetic industry to enter the era of high quality.
Allergan Aesthetics China's General Manager Qiu Hanhua"Quality is the foundation of the development of an industry, the comprehensive competitiveness of an enterprise, and the foundation of a brand. Allergan Aesthetics will continue to work closely with industry partners to provide personalized quality services for medical aesthetic demanders with the core goal, accelerate the compliance introduction of global cutting-edge innovative products, increase investment in professional talent training, digital empowerment, consumer science education and other fields, stimulate new momentum in the medical aesthetic consumer market, jointly cultivate a healthier and more dynamic industry ecology, and help China's medical aesthetic industry move towards a new stage of quality medical aesthetics. ”
As an active practitioner of the concept of high-quality development of medical cosmetology, Allergan Aesthetics hopes to further link partners who pursue high-quality medical cosmetology through this conference, and through in-depth discussions and exchange of ideas, we can draw practical value of quality management enlightenment, and jointly provide better quality, reliable and personalized medical cosmetology services and treatment experience for medical cosmetology needs.
Insight into the trend, "quality" wins the futureAccording to industry research reports, the scale of China's medical aesthetic market is growing steadily, with a compound growth rate of 17.2% from 2021 to 2025, and the annual scale in 2023 will be close to 300 billion yuan. [1]
Sun Lijian, Professor of Finance, Doctoral Supervisor, Fudan University, and Director of the Center for Financial Research of Fudan University"The fundamentals of China's long-term economic growth have not changed, and the current theme is to boost market confidence and explore consumption momentum," he said. As a typical representative of new consumption, the medical cosmetology industry is booming, and companies that can create high-quality, high-value, full-cycle, and personalized treatment services for medical cosmetology users can finally win the hearts and minds of consumers. ”
Professor Emeritus of the Department of Accounting, China Europe International Business School, China Europe International Business School Su Xijia, CFO Program DirectorHe also shared topics such as how medical cosmetology institutions can improve their operating capabilities and operational efficiency in the era of "involution" and better serve those in need of medical cosmetology.
The participants said that the core of quality medical aesthetics is a deep understanding and insight into the needs of medical aesthetics, and it is a more personalized professional treatment plan and technical operation of doctors, which realizes the transmission of demand value through safe, reliable and compliant cutting-edge technologies and products, and improves the treatment effect, safety, satisfaction and whole-process experience of medical aesthetic needs.
Mu An, managing director of United Lige (Beijing) Medical Beauty Investment Chain Co., Ltd"If medical aesthetic institutions adopt similar business philosophy and rely on pure marketing and price competition, they will not be able to create high value for medical aesthetic demanders, and user attraction and customer viscosity are far from enough. How to provide higher value-added services and products for medical aesthetic demanders, I believe that quality medical aesthetics is an inevitable choice to build the core competitiveness and long-term development of institutions. ”
Founder of Shanghai Zhimei Beauty and Medical Cosmetology, CEO Zhang Pet"The gradual maturity and transparency of the medical aesthetic market and the full flow of information have made the self-consumption awareness and problem identification ability of Chinese medical aesthetic demanders continue to improve, and it is difficult to be impressed by the verbal and conceptual 'high-end' or 'flat'. This requires medical aesthetic institutions to clarify their core strategies, focus on their own advantages, improve their professionalism and ability to create value from all aspects of their operations, practice high-quality medical aesthetics, and let those in need of medical aesthetics have a real 'sense of gain' in professional scenarios. ”
Mu An, Managing Director of Lige (Beijing) Medical Cosmetology Investment Chain Co., Ltd., Professor Zhang Yuguang, Deputy Director of the Department of Plastic and Reconstructive Surgery of the Ninth People's Hospital Affiliated to Shanghai Jiao Tong University and President of Shanghai SIIC Cosmetology Hospital, Li Yunlong, Founder and Founder of Growth Workshop, Zhang Chong, Founder and CEO of Shanghai Zhimei Beauty and Medical Cosmetology, Zhang Chen, Chairman of Pengai Medical Aesthetics International Holding Group, and Wu Jiani, National Sales Head of Meituan Beauty and Medical Aesthetic Business Department, discussed the session of "Discussing Quality and Talking about the Future".
Quality products, quality and efficiency improvementAllergan Aesthetics' high-end technology skin care brand SKINMEDICA®, ® which has just landed in the Chinese market, also ushered in the listing celebration at the Quality Medical Aesthetics Conference. With 20 years of evidence-based cutting-edge technology, the cutting-edge concept of "integration of plastic and care" that takes into account both medical aesthetic treatment and daily maintenance, Silke ® has created a new experience of scientific and technological skin rejuvenation for Chinese consumers and medical beauty demanders.
Professor Zheng Zhizhong, former director of the Department of Dermatology of Huashan Hospital affiliated to Fudan University and lifelong honorary chairman of the Dermatology Professional Committee of the China Association of Non-government Medical InstitutionsHe said: "Skin beauty is not just a single product and project, three points of plastic and seven points of care, medical beauty treatment and daily skin care are complementary to each other. ® The concept of 'Plastic Care in One' has created a comprehensive and more complete beauty skin care program for medical aesthetic needs, which not only pays attention to their special skin care needs after the treatment program, but also provides new ideas and basis for medical aesthetic workers to improve the safety, efficacy and overall satisfaction of consumers. ”
Feng Leiqiong, general manager of Beautiful Pastoral Show Kerr Medical Aesthetics, said"The launch of Celtico's ® product range and the innovative concept of 'Plastic Care in One' have further helped to open up the whole cycle of post-medical aesthetic projects and home maintenance, and its rich product categories and evidence-based efficacy also provide the possibility for the application of functional skin care products in the whole cycle of medical aesthetics, and will create more accurate, effective, scientific and controllable skin management solutions for medical aesthetic needs." ”
Chen Xiangdong, Founder of Platinum Medical Aesthetic Group, Li Kai, Co-founder of Deyi Skin, and Li Jialun, Founder of Wuhan Picoli Medical, shared their views in the session of "Kexue Discusses the Tao - Skin Aesthetics Originates from Skin Science".
Zhang Chong, founder and CEO of Shanghai Zhimei Yan and Medical Aesthetics, Feng Leiqiong, General Manager of Beauty Pastoral Show Kerr Medical Aesthetics, and Sun Meng, founder of Enid Medical Aesthetics, expressed their respective views in the session of "Insight - Opening up the Whole Link Cycle of Medical Aesthetics Project and Home Maintenance".
At this conference, Coolsculpting ®, a pioneer brand of non-invasive frozen fat reduction, anchored the extension of customer demand and value continuation of body contouring, comprehensively demonstrated the business logic and business ideas behind its innovative creation of Cool Sculpting ® Center, and deeply analyzed the path of body diagnosis and treatment, aiming to work with medical aesthetic institution partners to achieve higher satisfaction with the presentation and delivery of medical effects.
In 2022, the cumulative global production and sales of the Juvederm ® brand have exceeded 100 million, and at this quality medical aesthetic conference, the participants and the public will be traced back to the Pringy factory in France, and jointly witness the high-end quality created by ingenuity behind each Juvederm ®. As a global category leader, Juvederm ® not only stimulates new aesthetic needs through technological iteration, but also provides high-quality professional solutions for facial segments that are of most concern to those with medical aesthetic needs through innovative products.
Zhang Wuxin, founder and CEO of Heyan Yimei Group, Feng Leiqiong, general manager of Beautiful Pastoral Show Keer Medical Aesthetics, and Wu Shaoyou, chairman of Jinghe Medical Group, shared their views in the session of "Stones from Other Mountains - Dialogue with the Business Philosophy of Overseas Quality Institutions".
Medical-oriented, build quality togetherThe core of quality medical aesthetics is the safety and satisfaction of the treatment. At present, including the insufficient supply of professional talents, the factors restricting the high-quality development of the medical aesthetic industry and affecting the confidence of medical aesthetic users still exist.
Over the past few years, Allergan Aesthetics has leveraged the advantages of global experts, training teams and medical resources in China, led by Allergan Academy's medical education team of more than 100 people, and with two innovation centers in Shanghai and Chengdu as the carrier, through online and offline integrated learning paths for medical aesthetic doctors, expanding the accessibility of medical aesthetic professional training courses and empowering Chinese medical aesthetic doctors to improve their diagnosis and treatment level.
In the future, Allergan Aesthetics will open up the training resources of Allergan Academy through the "Allergan Academy Management Training Doctor Program", and sincerely invite clinicians from various departments to participate in the "part-time" of Allergan Academy for a period of 6 months to 1 year, from theory to practice, to become qualified medical aesthetic doctors, to provide doctors with professional medical aesthetic dermatology learning and practice opportunities, to open up the mature system resources of Allergan Academy to institutions, and to output medical aesthetic doctors who can directly face the needs of medical aesthetics, so as to promote the professional development of the medical aesthetic industry.
Pan Ping, founder of Guangzhou Pan Ping Medical Aesthetic ClinicAs a doctor-oriented entrepreneurial institution, we create the value they need for medical aesthetic needs by carefully selecting safe and reversible compliant products, carefully selecting partners with the same values, and continuously empowering doctors to improve their profession, so as to achieve higher loyalty and satisfaction, so as to achieve the long-term development of the enterprise." ”
Liuyi, co-founder of Happy Heart Kaismi Medical Aesthetic Brand, Pan Ping, founder of Guangzhou Pan Ping Medical Aesthetic Clinic, and Xue Hong, CEO of Sichuan Huamei Zixin Medical Aesthetic Hospital, shared their respective experiences in the "Focus on Practice - Qiang Qiang Threesome" session
Under the new consumption, the demand for medical cosmetology is more rational, pays more attention to the "quality-price ratio", and is more willing to pay for high quality. 2024 is a year for the quality and upgrading of the medical aesthetic industry, and the pursuit of compliance, professionalism and quality delivery of medical aesthetic services has become the main theme of development.
[1] iResearch, "2022 China Medical Aesthetic Industry Research Report"
*The CEOs in the article are listed in no particular order