The bigwigs in the trend circle are too fond of playing with cars! Kith owner Ronnie Fieg, artist Daniel Arsham, Travis Scott and many other icons who are active on the front lines of the trend have all tossed their cars and modified their cars to match their personal style.
It is not difficult to see that the boundary between car culture and trend culture is becoming increasingly blurred, and the car has gradually become an important trend item that shows personal taste. When choosing a car for trendy players, in addition to boring parameters, the appearance design is equally important.
当下的潮流环境中最盛行风格的无疑是Clean Fit，毕竟来自北欧的品牌Acne Studios、Our Legacy近期可没少刷屏，爆款频出统治力拉满。
Minimalist brands have successively dominated the list in the fashion circle, which also proves that "subtractive aesthetics" is the direction that young people are currently keen to pursue. After the baptism of various dazzling trends in recent years, the mainstream aesthetic can be regarded as a return to simple and practical design.
Under this premise, a "blockbuster fashion item" that also has the DNA of Nordic minimalist design has become completely popular abroad, that is, Volvo's pure electric SUV EX30!
With the super high appearance brought by the Scandinavian design style, the EX30 has now become a powerful tool for overseas young people to pose for Internet celebrities. The core concept of "subtraction for life, addition for life" runs through the overall design of the car, which fully caters to the pursuit of minimalist and high-quality concepts from outfit to life.
Volvo EX30 has a strong fashion temperament since its debut, and specially selected its world debut address as the fashion capital Milan, and there is a taste of new products released by high-luxury brands~
Although young people have higher and higher requirements for fashion and trend attributes when choosing a car, few car companies really list this demand in the development goals, and Volvo has accurately grasped the hearts of young car owners this time.
Of course, the EX30 is by no means a vase, and the hardware configuration is also online, which is completely the basic standard. Not long ago, the EX30 topped the list of "2024 Urban Cars", and was also included in the "Top 3 Cars of the Year" and "Top 3 Electric Vehicles of the Year".
Since its debut in June 2023, EX30 has won a total of 20+ top awards in 7 countries, which is completely an award harvester. More honors will not be unfolded here, in short, the hard power is really strong.
The EX30, which is both inside and out, has captured many fans with its compact and exquisite appearance and excellent configuration, and it is not surprising that it can "kill crazy" in overseas markets. Many domestic fans have long coveted it, with the recent Beijing Auto Show, as an international model, Volvo EX30 has finally officially entered the Chinese market.
We also got the real car for the first time to experience it, and now we will talk to you about this large "trend item".
"Rim Trendy Item"
The Volvo EX30 is a subtractive aesthetic
Volvo is originally a car company from Sweden in Northern Europe, so it is quite familiar with minimalist design.
At present, the new energy track is becoming more and more volatile, and the main theme of the vehicle from the inside to the outside is based on addition, and the final effect of various forcible stacking is often too violent. The EX30 does not blindly follow the trend, but takes the subtraction route, striving to make every detail just right.
The EX30's closed front grille outlines the clean lines of the body as a whole, presenting a simple and elegant Scandinavian Vibe. The onyx black panoramic sunroof, the front face and the side skirts are contrasting to avoid being too monotonous and layered.
At first glance, the actual car is like a well-made basic model in the wardrobe, simple and versatile, but never lose its texture.
The "Thor's Hammer" headlights on the front face are quite eye-catching, which is also Volvo's classic family design language. The simple and sharp arrangement of the lamp clusters is quite suitable for the high-end atmosphere that the EX30 wants to create.
On the back, the same classic red "Viking Tomahawk" taillights blend in with the Volvo logo. The slightly slippery line of the tail and the sporty style brought by the wide wheel arches are also one of the must-have items that young car owners give priority to when choosing a car.
Under the mainstream trend of building bigger and bigger cars, Volvo has produced its own smallest model. Thanks to its small size, the EX30 is more agile in urban traffic and at the same time has a better handling feel.
Everyone knows how difficult the driving and parking environment is in first- and second-tier cities such as Beijing, and just the right size is particularly important. The EX30 is basically a powerful tool for daily commuting and weekend travel in the city, and it is the best choice for workers who are suitable for exquisite workers.
The appearance with a Nordic sense of luxury is also completely in line with the taste of your petty bourgeoisie. Weekend coffee at a café for afternoon tea, or a day out around the city, the EX30 is perfect for a photo shoot. Take one at hand, and the feeling of Urban Outdoor will not be there~
The EX30 is available in five colourways: Cloud Blue, Fluorite Yellow, Mist Grey, Onyx Black, and Crystal White. It is worth mentioning that the five car colors are inspired by the Nordic natural landscape, which is also a common color idea used by fashion circles when designing clothing.
Inspired by the stunning snow scenery of Sweden in winter and the frozen sea covered in ice floe, it is not an exaggeration to say that this color is being called an "Internet celebrity color" in the trend circle this year. You should be locked in at a glance at Archaeopteryx's phenomenal item "Aether Blue Jacket", which is a testament to the appeal of the colorway, and more minimalist fashion brands have begun to launch light blue items this year.
Fluorite yellow comes from the golden lichen on the rocks of the Buhus coast, which is also a big hit in luxury circles this year. Looking at the 24 spring and summer show looks of LV, MiuMiu and other brands, you can see various shades of golden yellow everywhere, from all kinds of ready-to-wear to bags and accessories, it can be seen that big-name designers are really in love~
Mist gray is the fog of the forest and the Nordic limestone houses, and the gray color is an indispensable part of highlighting the high-end sense of clothing. Lemaire, who is good at adjusting colors to a full sense of luxury, and Dior, which is frequented by gray boutiques, both chose the same low-saturation gray as the EX30 this season.
I have to say that Volvo's designers really have a hand in color~
This is not the end, after reading the interior materials, seriously doubt that the designer's daily identity may also be a senior trend enthusiast?
At the moment, the hottest single product category is all kinds of wide jeans, and the denim material is actually used in the EX30 on the trim, and this is also the first time in the industry. The fabric fibers are pressed to present a unique texture, and the indigo blue color that belongs to the denim is full of fashion.
We all know that the old money style is still popular this year, and a number of high-end luxury brands such as Loro Piana, The Row, and Zegna have also applied the "money-flavored" usual material linen to the interior of the EX30. The check pattern of linen thick wire weaving is more recognizable, and compared with the unchanged conventional materials, a sense of luxury arises spontaneously.
In addition, the EX30 interior panel includes a star trim made from recycled materials, similar to those made from recycled materials such as the Nike Space Hippie. and the weaving of pixel patterns on the seats, which are beloved by many haute couture luxury brands. These ingenious ideas not only subtract from the design, but also subtract from the more environmentally friendly materials.
The EX30 really incorporates fashion trends into the design of the car, so it's easy to see why Volvo chose Milan as the starter.
The overall design of the interior follows the Scandinavian style, and the practicality of the "human touch" is fully guaranteed in the direction of minimalism as much as possible. The multi-function sports steering wheel with a 12.3-inch central display is simple and clear at a glance, and the air conditioning vents made of vertical translucent material are also quite modern.
There is no wind with the "big color TV",EX30The car screen pursues a reasonable size that is more conducive to viewing。 The system interface design is based on driving safety, and the scientific and rigorous layout makes the information clear at a glance, reducing the time of the owner to watch the screen, and the 25 millisecond ultra-fast touch operation response speed is also quite silky. There are a lot of big but not easy to use pits, so you don't have to worry about it here in EX30.
The highlight of the car is the industry's first sound bar, from the world-renowned audio brand Harman Kardon. 1040W amplifier and 9 high-performance speakers, fine-tuned by a team of professionals to bring surround sound to the car.
To put it simply, your daily favorite songs such as Hip-Hop and R&B are even more exciting.
There are fewer bells and whistles, and the principle of centralized design also allows for more storage space in the car, and ingenuity such as the sliding telescopic cup holder in the center console further expands the spatialization. THE EX30 (REAR-WHEEL DRIVE LONG-RANGE VERSION) HAS THE LONGEST RANGE OF 590KM IN ITS CLASS, AND OF COURSE, THE RANGE OF THE ELECTRIC CAR IS NOW FULLY SUFFICIENT FOR URBAN TRAVEL, WHILE THE EX30 IS MORE DURABLE.
The EX30 Performance Edition accelerates from zero to 100 in just 3.6 seconds. In fact, under the premise of ensuring the acceleration performance, the common problem of "motion sickness" when the tram accelerates is reduced. In addition, in Beijing's daily congested road conditions, the flexible handling brought by the small size of the body and the power steering system can cope with frequent lane changes and narrow passages.
The hard parameters of more cars will not be expanded here, and the overseas best-selling data basically gives a simple answer. As for more specific driving feelings, interested friends may wish to go to the Volvo 4S store to test drive a wave in person~
"Sustainability and fashion coexist"
The ultimate product of subtraction for the environment
The Volvo EX30 is designed with a series of subtractive aesthetics, which greatly enhances the actual driving experience, which coincides with the concept that young people are gradually seeking a subtractive life and yearning for a more meaningful and high-quality life. In addition to its high appearance and good performance, the philosophical meaning conveyed by EX30 is probably one of the important reasons why it is loved by young people.
And the fashion of the EX30 is not only in the category of materials and inspiration, Volvo has always been committed to sustainable development, and can be regarded as the "environmental pioneer" of the rim. The EX30 is not only far lower than other models in its class, but also has the lowest carbon emissions in Volvo's history.
In recent years, environmental protection and sustainability have basically become the focus of various brands in the fashion circle, Volvo's series of environmental protection measures from beginning to end, as well as the ultimate product EX30 under the concept of "subtraction for the environment", can be regarded as truly at the forefront of fashion.
Volvo's subtraction is not only a more practical and fashionable design, but also an addition to the protection of the natural environment and the fulfillment of corporate responsibility, and a life concept of "subtraction for life and addition for life". In the current social environment of ineffective involution and serious internal friction, it is more and more commendable to have ideas that do not follow and pay attention to spiritual enrichment, and perhaps Volvo's "subtraction philosophy" is the standard answer to deal with life wiser.