Recently, TATA Wooden Doors has launched the Sound Museum, which explores the intimate connection between sound and the home environment in a unique way. At the same time, TATA Wooden Door also announced that it will challenge the Guinness World Record on May 24.
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The museum brings together authentic stories about sound from more than 1,000 netizens collected by TATA Wooden Doors, which reflect on how sound affects people's emotions and home experiences.
A series of ingenious art installations give a more figurative expression to the story of sound, "Voices on the Clouds" shows the world behind the door, the noisy complex sound is closed out of the door, and only the sound of clouds floating whispers in the ear; "Silent Rain" uses the onomatopoeia of the rain as the core element, which is integrated with the TATA wooden door to build an invisible barrier against noise and rainstorm.
In addition, "Carnival of Kitchenware", "Rock of Home Appliances" and "Carnival of Victory" represent the inevitable noise pollution in the fast-paced life by simulating the collision sound in the kitchen, the roar of household appliances running, and the jubilant noise of parties.
At the end of the Sound Museum, TATA Wooden Door uses door and wall cabinet system products, combined with real life scenes, to create a "noise reduction model room". This innovative design not only shows TATA's vision of ideal home life, but also reflects its in-depth exploration and research in the field of noise reduction and silence. As Liu Lishun, Director of the Home Furnishing Division of the Boutique Shopping Guide, said, "The sound museum created by TATA Wooden Doors finds the source of noise in home life and provides corresponding solutions, which reflects TATA Wooden Doors' all-round thinking about improving the quality of home furnishings." ”
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Since its establishment in 1999, TATA wooden doors have always stood at the forefront of industry innovation, adhering to the ingenuity spirit of "one meter wide, 10,000 meters deep", TATA wooden doors continue to innovate, starting from the first 45° oblique soft magnetic noise reduction mute door, continuous product development and design iteration, has won more than 190 national patents. Whether it is in intelligent manufacturing, design and development, or in the process refinement, silent technology, beautiful durability and environmental protection concept, TATA wooden doors strive to promote the progress of the industry and improve the quality of consumption.
"There are gaps between walls, door sleeves and door leaves, and how to improve the sound insulation performance of products according to the actual use conditions is a big problem", Zhang Peng, deputy secretary-general of China Wood and Wood Products Circulation Association and executive chairman of the Wooden Doors and Windows Professional Committee, mentioned in an interview that as early as around 2018, when most testing institutions are still testing the door leaf for soundproof products and the association is still drafting soundproof door standards, TATA wooden doors have begun to test sound insulation in accordance with the actual use environment.
The continuous exploration and years of precipitation in the field of noise reduction and mute have made TATA wooden doors recognized by customers and the market, and also expanded the competitive advantage of TATA wooden doors in the industry. From the macro perspective of whole-house home consumption, the single product advantages of TATA wooden doors strengthen the brand's attractiveness to consumers and pave a more favorable path for the future development of the enterprise.
On the basis of stabilizing wooden door products as the core competitiveness, TATA wooden doors have clarified the strategic direction of steady expansion to the field of door and wall cabinet customization. Zhang Yan, vice president of TATA wooden door, said that as the core product of TATA wooden door, the process complexity and product maturity cycle of wooden door are long, and it is difficult to be copied or surpassed by other competitors in the short term, which is the core advantage of TATA wooden door. By appropriately extending the door and wall cabinet business, TATA wooden doors will enrich the product matrix and meet the needs of consumers at a higher level.
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In addition to continuing to promote industrial upgrading and brand building, TATA wooden doors do not forget to give back to the society, and actively fulfill their corporate responsibilities and devote themselves to the public welfare projects of sand prevention and control in Ningxia. Since 2016, TATA Mumen has begun to donate to the Ningxia Desert, and has so far made more than 20,000 saplings take root in the desert, consolidating soil and water retention, controlling sand and preventing sand, and the green area has reached 106,720 square meters. This initiative not only reflects TATA's firm practice of sustainable development, but also enriches the social value connotation of the brand.
At the important moment of celebrating the 25th anniversary, TATA Wooden Door launched an official challenge to the Guinness Book of World Records, and at the same time showed its firm determination in industrial upgrading and brand building. Through continuous innovation and transcendence, TATA wooden doors will continue to bring consumers better products and services, and inject new vitality into the development of the home furnishing industry.