Most people love flowers because they concretize the romance of life, so that they can gain a sense of strength in an upward life. In May this year, Fotile and Tmall APP opened a "Flowers" art exhibition next to the West Lake in Hangzhou with the theme of flowers, bringing the high-end full-scene kitchen appliance Fotile Crescent F1 to concretize a beautiful kitchen life for all consumers.
And this is not the first time that Fotile Crescent F1 has been unveiled to the public. In 2023, based on the market trend of home appliance procurement shifting from "male consumption" to "female dominance", Fotile will deeply study the home aesthetic needs of women in the new era and the high-standard needs of Seiko. In the first month of listing, the sales of Xinyue F1 exceeded 4500+ sets, becoming one of the benchmarks in the home appliance industry, and ranked TOP 1 on the double list of Tmall Double 11 smoke stoves, and became the top 1 in the 5k+/6k+/7k+ smoke stove package industry.
In 2024, the high-end full-scene kitchen appliance Fotile Crescent F1 will once again talk to independent women in the new era with a new flower art exhibition; The simple and soft life of Fotile Crescent F1 is outlined with the beauty of flowers, aiming to allow every woman to appreciate their own flower world and feel the new feminine value conveyed by F1.
The Flower Art Exhibition has won high exposure on the whole network with its exquisite texture and ultra-high topicality, including 170 million Weibo reads and 32,000 discussions.
1. Pre-activity
In 2023, Fotile Crescent F1 has deeply won the recognition of women with its unique perceptual value of "appearance, art, and life are not defined". However, Fotile is well aware that in this era of rapid change, while the functions of the product are iteratively updated, it also needs to keep pace with the times and resonate with consumers. Therefore, at the beginning of the event design, Fotile deeply explored the deep connection between the crescent F1 and the female image, and used the freedom, perseverance and elegance of the magnolia flower as inspiration to convey the independent female spirit represented by Fotile Crescent F1.
On this basis, Fotile found that the aesthetic value represented by the flower complements the product and emotional value represented by Fotile Crescent F1, and can be skillfully combined with the product characteristics, and each single product can be endowed with a unique flower language. The smoke machine with a rounded crescent horn design is like a little daisy, gentle and smart; The all-in-one steaming and baking machine, which has dual control of temperature and humidity and can provide a professional and rich cooking experience, is as colorful as tulips; Dishwashers equipped with high-energy bubble washing technology are like roses, which can efficiently combine water and air to strongly disintegrate heavy oil stubborn pollution, and are full of energy and aura; The disinfection cabinet with ultraviolet + ozone two-star disinfection is like a lily, refreshing and pure. Therefore, Fotile extracts the aesthetic representative of "flowers", and uses flowers as a metaphor for people in Hangzhou West Lake Tiandi to make an open-air flower exhibition between flowers, art and women, conveying the female value behind Fotile Crescent F1, so that consumers can feel the rich value connotation of the product and the value of the new era.
2. Extension of the event
Fotile Crescent F1 Art Exhibition draws a picturesque world of flowers with the softness and vitality of flowers, combined with the soft and elegant aesthetic characteristics of products. Stepping into the exhibition area, it is like being in a garden full of vitality, and every corner exudes the atmosphere of art and life aesthetics.
Walking into the high-end full-scene kitchen appliance Fotile Crescent F1 moonlight white aesthetic area, visitors can experience the exquisite moonlight white aesthetics of Fotile Crescent F1 up close. In order to echo the spirit of independent women in the new era of freedom and casualness, in addition to the moonlight white color, the calm and noble moonlight black and the quiet and elegant moonrock gray color are also added to provide a more personalized aesthetic choice. For the interpretation of extreme intelligence, Fotile's central control screen vividly shows the sense of technology that controls the washing of smoke stoves on one screen through intelligent interconnection technology.
It is worth mentioning that in order to create a better user experience, Fotile Crescent F1 will launch a new and upgraded Crescent F1S in May this year, which will also make its debut in the new product area as an important product in this flower art exhibition. The upgraded Crescent F1S incorporates more intelligent features.
In the single product technology experience area, the on-site product consultant gave a vivid and intuitive explanation of the disinfection cabinet, steaming and baking machine, and dishwasher. We can see that the range hood equipped with a dazzling UI screen has added a large-angle opening and closing mode, with smoke stove linkage and waving intelligent control technology, making the cooking process convenient and clean.
In the product experience area, it is also eye-catching, there is also a steaming and baking machine equipped with professional steaming and roasting functions, with the assistance of the surging cloud sea steam system, making cooking simple and efficient, and its powerful functionality and convenient operation have been unanimously praised by visitors. In addition, the dishwasher's high-energy bubble washing technology and up to 99.9999% sterilization rate bring users the ultimate cleaning experience, which perfectly illustrates Fotile's unremitting pursuit of product innovation and quality of life.
The site not only arranged the product experience area, but also carefully planned the old user story wall to show the experience and sincere feelings of many old users of Crescent F1 Fang Tai's products, which further enhanced consumers' sense of identity and belonging to the brand; Carefully customized souvenirs highlight the characteristics and taste of this art exhibition.
Fotile e-commerce and Tmall conduct industry exchanges
Fotile e-commerce Tmall creative live broadcast event
The flower show attracted many Xiaohongshu and Douyin experts to check in on the spot
3. Long tail of activity
With the successful conclusion of the flower show, Fotile also released the benefits of the Tmall APP's very big brand day activities for consumers. Consumers can receive limited-time offers and exclusive customized nine-fold gifts on Tmall Brand Day, which is not only a reward for consumers' participation in the flower show, but also demonstrates its firm determination and unremitting efforts as an industry leader in promoting the upgrading of kitchen appliances and the improvement of consumer experience.
In the exploration of "brand rejuvenation", Fotile continues to innovate itself and deeply link consumers to carry and express modern women's pursuit of independence and comfortable life. Behind Fotile Crescent F1 is a keen capture of market dynamics and a deep understanding of consumer emotions, and every product upgrade is a witness of Fotile and consumers to explore and self-renew. With the end of Fotile Crescent F1 "Flowers" Art Exhibition, we have witnessed Fotile's innovation leap in the field of kitchen appliances, and consumers have further realized the product value connotation and value of Fotile Crescent F1. In the future, we firmly believe that Fotile will continue to be a pioneer in the industry, drive the future with innovation, lead the trend with technology, bring more surprises to users, and inject more vitality into the kitchen appliance market.