In order to enhance consumers' financial literacy and financial security awareness, and enhance their awareness and ability to protect their rights in accordance with the law, Chinese Life Insurance Co., Ltd. (hereinafter referred to as "Chinese Life Insurance Company") actively implemented the call of the State Administration of Financial Supervision and Administration to organize and carry out the 2024 "March 15" financial consumer rights protection education and publicity activities. As of March 17, a total of 774 series of activities of "Learning the Eight Rights and Interests and Being a Consumer Protection Expert" were held in more than 2,500 counter outlets across the country, and 90,400 customers participated in the activities.
Create an atmosphere and give full play to the role of consumer protection propaganda and education base
Each counter of Chinese Life Insurance Company gives full play to the role of the front-line contact point of the consumer protection education and publicity base, sets up a special area for consumer protection education and publicity, allocates sufficient education and publicity materials, and publicizes financial and insurance knowledge and carries out risk reminders for customers at the counter by broadcasting educational videos, explaining financial knowledge, and distributing publicity materials.
The senior executives of the company's institutions at all levels actively responded to the call, signed the proposal for education and publicity activities on the protection of the rights and interests of financial consumers, and displayed it on the counter and offline, solemnly promising to the majority of financial consumers the determination to bravely undertake the mission, operate in compliance and serve the people, and call on the majority of financial consumers to improve their literacy, consume rationally, protect their rights and interests, and prevent risks.
Invite to punch in, answer questions and popularize financial and insurance knowledge
During the event, each counter of Chinese Life Insurance Company set up a "consumer protection knowledge answer" check-in activity for customers at the counter according to local conditions, and placed posters for the activity "Meet Tuesday Consumer Protection in Progress, Financial and Insurance Knowledge Answering" in a prominent position at the consumer rights protection education and publicity base at each counter, and actively invited customers to scan the code to participate in the online answering activity.
Innovative exploration, rich and diverse consumer protection theme activities
Chinese Life Insurance Company's major counters actively explore, innovatively carry out a variety of consumer protection theme activities, integrate "financial knowledge micro-classroom", "anti-fraud video viewing", "financial service policy lecture" and other activities into various customer experience activities, popularize and promote the eight major rights and interests of financial consumers, publicize the management measures for the protection of consumer rights and interests of banking and insurance institutions, the management measures for insurance sales behavior, inclusive finance, Pension finance and other financial consumer rights protection and financial service policies help consumers correctly understand financial products and services, and fully understand their legitimate rights and interests.
Dress up your life and carry out special activities for female consumers. Chinese Life Insurance Company held the "Goddess of Flowers, Anhui Beauty Time" 3·15 publicity theme activity at the counter in Huainan, Anhui Province, leading customers to understand the counter intelligent service, telling the real anti-fraud cases around them, and letting customers understand the knowledge of consumers' eight rights and interests.
In the company's Quanzhou, Fujian Province, the company held a "hairpin flower, a worry-free" financial protection education and hairpin activity, inviting customers to experience the romantic hairpin ceremony of "head garden", popularizing financial knowledge, advocating reasonable consumption, and strengthening consumers' self-protection ability.
In the company's Guangxi Liuzhou counter, a service experience activity of "showing off the goddess and blooming brilliantly" was held. Customers experience the charm of flower arrangement, and carry out consumer protection knowledge education in the financial knowledge education area, so as to effectively enhance consumers' risk awareness.
Consumer protection micro-class, popularize knowledge and improve anti-fraud awareness. Chinese Life Insurance Company held a "financial knowledge micro-class" at the counter in Jiangdu, Yangzhou, Jiangsu Province, to explain to customers the common methods of agent surrender criminals, how to identify "agent surrender" scams, etc., to help consumers understand how to protect their legitimate rights and interests.
The company's Beijing Houguangping counter held a volunteer activity to prevent financial fraud with "building a line of defense with wisdom and building a financial safety net together". 15 volunteers from "Volunteer Beijing" were invited to visit the customer experience center to deepen their awareness of fraud prevention and become disseminators of anti-fraud propaganda.
The company's Qinhuangdao customer service center held a consumer protection publicity activity of "Guarding New Citizens", inviting more than 30 sanitation workers and couriers to participate. The event kicked off with the Beijing rhyme drum and the dragon dance to the climax, and the "Consumer Protection Yuanshen" distributed a trifold to attract the audience to check in and take pictures, visit the convenient service area and consumer rights protection publicity base.
(3) Edutainment, interactive games to learn consumer protection knowledge
Qingdao Hong Kong Middle Road counter launched the "How much do you know about the eight rights and interests" sandbag throwing to learn consumer protection interactive activity, attracting customers and nearby residents to actively participate, lively discussions, edutainment, and give full play to the function of the counter financial consumer rights protection base.
Shanxi Shuozhou counter "Dream back to the Han and Tang Dynasty to learn consumer protection" theme activities, through consumer protection punch-in, ATM experience, etiquette learning, ancient poetry and other links, to explain financial knowledge to customers, remind customers to rational consumption, prevent financial risks.
Chengdu Jinjiang Counter in Sichuan Province launched the "Smart Consumer Protection Challenge" activity, and carried out the "Keep Financial Knowledge" and "Escape from Financial Trap" customs clearance games, so that consumers can immerse themselves in experience and learn to obtain consumer protection knowledge souvenirs, and improve consumers' consumer protection awareness and risk prevention and control capabilities.
(4) Expert consultation, care for health and learning knowledge
Zhejiang Hangzhou Counter invited doctors and associate professors of the Department of Traditional Chinese Medicine of Zhejiang University of Traditional Chinese Medicine to lead the team to sit on site to check the pulse and shoulder and neck massage for the counter customers, popularize the concept of healthy life, and carry out the promotion of consumer protection knowledge.
Based on the counter service position, Chinese Life Insurance Company has carried out a variety of consumer insurance education and publicity theme activities, and the rich content and interesting forms of education and publicity have been recognized by the majority of customers. Chinese Life Insurance Company will also continue to organize diversified financial consumer rights protection education and publicity work, create an honest financial atmosphere, enhance consumer risk prevention awareness, expand the position with points and areas, and widely spread the publicity map of consumer protection education.