The expansion of electric vehicles in recent years with great fanfare, there is still a lot of room for growth, but the current weaknesses of electric vehicles have also begun to emerge, so that the attitude of the consumer market has also changed, so for the market leader TOYOTA, how to deal with it?
ACCORDING TO THE FORECAST REPORT RECENTLY PUT FORWARD BY TOYOTA, THE PURCHASING POWER OF AMERICAN CONSUMERS FOR ELECTRIC VEHICLES SEEMS TO BE DECLINING FROM NOW TO 2030, WHICH IS LOWER THAN THE ESTIMATION OF THE U.S. ENERGY AGENCY EPA. Previously, the EPA estimated that the penetration rate of electric vehicles in the market will reach 60% in 2030, but this figure may be revised down to 54%, and TOYOTA USA CEO Ted Ogawa said in a recent public statement that the exact figure will fall around 30%, based on the actual demand of consumers, so the company will plan for production according to this value.
However, in order to comply with the relevant EPA regulations, TOYOTA will consider purchasing emission credits to meet the target. "Instead of causing a waste of production resources, it is better to buy credits from other channels".
However, the CEO also said that Toyota is still developing electric vehicles, and the plant has spent $13.9 billion to build a battery production plant in North Carolina and invested $17 billion to upgrade the vehicle production line to be compatible with the manufacture of electric vehicles and gasoline electric vehicles. "TOYOTA will one day catch up with Tesla, both in terms of vehicles and charging equipment, and TOYOTA's electric vehicles will be better than Chinese products in the future, but they don't get what they pay for, and they can't be as cheap as their Chinese rivals. Ted Ogawa said.
