At the "Foreseeing New Taste" 2021 Sichuan Flavor Industry Development Opportunity Conference, Ganshiji Chengdu Fat Sausage Powder won the Sichuan Good Taste · High Quality Investment Value Brand.
As one of Chengdu's food business cards, how to go to the whole country and even the world? Finding a balance between inheriting intangible cultural heritage culture and innovative consumption scenarios is a proposition that Ganshiji has been cracking.
Intangible Cultural Heritage The product foundation of Ganshiji
Fat intestine powder is one of the long-established cuisines in Chengdu, and it can be said that "the powder of Chengdu people is fat intestine powder".
In 2019, fat sausage powder and hot pot and skewers became one of the three must-eat foods in Chengdu. Hot pot and skewers have become nationally and even globally renowned, while fat sausage powder is still spreading within a relatively niche range. However, as a brand with a history of 109 years, after three generations of inheritance, Ganshiji is the "top stream" in the proper fat intestine powder.
In 1935, Mr. Gan Lao carried the burden to sell fat sausage powder, because the taste was very good, so the business was getting better and better, and opened a shop in 1952. In the early 1980s, the son of the elderly Gan Jialin took over, and after several turns, he finally settled in Ma'an North Road, Chengdu. In 2008, his grandson Mr. Gan Le founded "Ganshiji" to explore his own path in the chain operation model. After 13 years, Ganshiji has put forward a new brand mission: "Promote intangible cultural heritage cuisine, and let Chengdu fat sausage powder go to the world".
As the inheritor of intangible cultural heritage, Ganshiji insists that every bowl of flour sold in the store is handmade through eight processes of "sifting powder", "beating", "kneading powder", "lifting powder", "beating powder", "fishing powder", "baking powder", "bubbling powder", "taking powder", and hand-beating five furnaces of fresh powder in the store every day, truly talking to customers with "ingenuity, practice craftsmanship, and craftsmanship".
"Through 11 years of chain operation, we have continuously optimized the iterative store model, which is more and more suitable for the needs of the current market, and it is more convenient to achieve rapid replication and expansion; at the same time, as an intangible cultural heritage brand of fat intestine powder baking technology, we also have this responsibility to continue to carry forward Chengdu fat intestine powder and let more people experience this Chengdu cuisine." Gan Le, the founder of Gan Food, said so.
Circle-breaking development Of the new wave expression of fat intestine powder
In the face of new consumer groups and consumer markets, while inheriting intangible cultural heritage, it is even more necessary to keep pace with the times and innovate consumption scenarios. After 109 years of inheritance and improvement, the Ganshiji brand selects high-quality materials, innovates and develops wide powder and fine powder, and matches different flavors of signature fat sausage powder, sour and spicy powder, hot pot powder and other series, so that customers can taste the novelty in the inheritance.
At the same time, Ganshiji is committed to creating a business card of Chengdu cuisine and becoming the head brand of Chinese powder. Compared with other fat sausage powder brands, Ganshiji has clearer operating process standards, as well as store models in different markets, which is easier for stores to survive and develop in the corresponding market environment; in addition, Ganshiji has a set of marketing promotion mechanisms, covering store opening marketing, normalized marketing, key nodes and real-time hotspot marketing, private domain traffic marketing multiple sections, so that stores and brands can maintain high popularity for a long time.
In the next three years, Ganshiji will complete the layout of 800 stores nationwide. "Our stores will appear in more shopping malls and office business circles, so that fat sausage powder can become a food choice for leisure shopping, and it can also become a meal choice for ordinary office workers." For the future, Ganle described it this way.
In addition to dine-in, Ganshiji is also actively laying out new retail. With the help of supply chain and advanced technology, the ingredients, packages and ingredients in the fat intestine powder are standardized, forming a fist product such as the signature fat intestine powder self-heating and the signature fat intestine powder box, which not only appears in major supermarkets and convenience stores, but also allows more people to enjoy the original Chengdu fat intestine powder at home through the online store.
As the disseminator of Chengdu's food business card, Gan Le, founder of Ganshiji, said: "We will maintain the skills of traditional fat sausage powder products, and combine modern trend culture, whether it is in the appearance and taste of our products, or in the visual performance of our stores, we will have both intangible cultural connotations and very trendy." Let more young people fall in love with the taste of Sichuan and the food culture of Sichuan. ”
Cover news reporter Lu Yangyang
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