Malted milk, as the best-selling beverage type of beverage in the eyes of a generation, is now difficult to see. In that era of scarcity, many people remember the sweet taste from it. There is a kind of childhood called malt milk!
Malted milk was originally called Lekoufu. In addition to the original name of the export products, the domestic sales are renamed malt milk, which also has certain practical significance, which is determined according to the nature of the raw materials in the formula.
Malted milk was born abroad relatively early, but it was not until 1937 that China's first malt milk extract - Lekoufu was born, because it was in the war years at this time, although the product was popular, but the factory could not maintain production for a time. In the 1960s, Shanghai Coffee Factory took over LekouFu Malt Creamer and subsequently changed its name to Shanghai Brand Malt Milk! Since then, malt milk essence has spread all over the country and once became an indispensable gift for Chinese to visit relatives and friends.
How does malted milk taste? Now recall it in one word, sweet! In those days of scarcity, sweetness was a scarce taste for many Chinese. You can drink a sip of brewed malted milk, and the sweet feeling can last all day.
At that time, due to the lack of various types of nutritional products, many times parents were reluctant to drink, usually the children and the elderly at home. Because they are afraid of greedy children stealing, parents will hide malt milk. Sometimes even because it is left too long, malted milk will congeal into a lump!
For small children, drinking is obviously not addictive. Secretly grab a little, put it in your mouth, let the unique sweetness of malt milk creamer and the aroma fill the entire mouth, in order to be satisfied.
With the gradual recognition of malt milk, a large number of malt milk creamer brands have emerged in China for a time, and malt milk creamer has also ushered in the hottest period in China!
However, with the rise of a large number of various types of dairy products, malt milk essence suffered a serious impact, gradually lost its original status, and can no longer sell well in the country as it did when there was no competitor in the past.
And due to the continuous improvement of people's living standards, healthy eating has gradually become popular. And malt milk extract because the ingredients are made of milk powder, condensed milk, wheat sugar, cocoa powder and other high sugar substances, drinking is easy to cause obesity, obviously does not meet the health standards. Compared with other dairy products, consumers naturally do not buy it!
However, after so many years of life, I have always thought that the taste of malt milk creamer as a child is the best of all the items I have ever eaten, and it is still constantly savored until now, but it can never be found again.
Maybe what we miss is not malt milk itself, but in those days, wheat milk creamer let us taste the sweetest taste!