What is malted milk? Malt milk extract is a kind of instant milk-containing beverage made by vacuum or spray drying with milk powder, condensed milk, wheat bran and cocoa powder as the main body, adding egg powder, cream, citric acid, sugar, glucose, vitamins and other ingredients.
I believe that many friends after the 80s and even after 90s know that there is malt milk, which is a mainstream instant drink at that time. In the 1980s, when China was still relatively short of materials, people's living standards had risen but were still in their infancy. It is in this context that an instant drink - malt milk extract - came out of nowhere. It satisfied the people's desire for something new at that time. This drink was popular throughout the country. It has become a must-have for people to celebrate the New Year and visit relatives and friends.
Of course, the price of malted milk at that time was also very expensive, and it was not a price that ordinary families could afford. Therefore, it is generally taken out to entertain guests during the New Year's Festival. In this way, everyone understands the rarity and luxury of malted milk.
In fact, malt milk is in the 19th century, the British Holicho brothers made the world's first malt milk, their original intention is to make a drink suitable for babies to help enhance the baby's physique. The Holiko brothers then went to the United States to invest in a factory, which took ten years to finally produce the drink, and then they passed malt milk essence back to the United Kingdom, and began to be popular in Europe in the United Kingdom, and their main audience also shifted from the early babies to the public. In this way, under the development of the Horico brothers, this drink was slowly known and accepted by the public, and eventually became popular all over the world.
After arriving in China, from the introduction of Jiufu Pharmaceutical Company in the Republic of China period, to the takeover of the Shanghai Coffee Factory in New China. Malt milk extract this drink has always had a special charm. Every welcome to go there. In an era of scarcity, such drinks brought unprecedented feelings to people's spirits and taste buds.
But since 1990, with the reform and opening up to wait, many foreign products began to enter the Chinese market, including Gao Lego, which is a look more high-end and better drink instant drink, the cocoa flavor of this drink is stronger, and then the popularity of milk, with milk and High Lego to drink together taste better, the taste is stronger, with the popularity of television Sets, High Lego advertising is more to the public's vision, popularity of more than malt milk, malt milk essence is "born" in cocoa powder and fresh milk, However, these two drinks began to be gradually introduced into the country, so the malt milk creamer that tasted inferior to both began to slowly "withdraw" from the historical stage, until later popular beverages such as Coke "became popular", the market for such modulated drinks was further reduced, and the malt milk creamer dynasty that once accompanied us through the era of material scarcity finally collapsed.
I really miss the days when I could drink Lego And I could drink malted milk. In fact, we not only miss that taste, but also miss that carefree time! May we return as teenagers.