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Durian shrimp malt milk... The long-established innovative mooncake war is in full swing

author:Bright Net

There is still more than a month to go before the Mid-Autumn Festival, but the mooncake war has long been fought, and every year each brand will launch its own new mooncake.

Durian shrimp malt milk... The long-established innovative mooncake war is in full swing

At the gate of the food store, the fresh meat mooncake counter occupies the absolute C position, for mooncake lovers, although the appearance of the small fresh meat mooncake is simple, but can not withstand the steaming, fragrant, is definitely everyone's heart of the cinnabar mole, although the high temperature for several days, but still can not resist the enthusiasm of the public in line to buy.

Durian shrimp malt milk... The long-established innovative mooncake war is in full swing

It is worth mentioning that this year, the food store suddenly launched three new flavors, namely durian popcorn, bullish and cheese snails, many citizens in the purchase of traditional flavors at the same time, will also buy a little new taste to taste, which is not only young people, more and more elderly people have begun to try to accept new things. An aunt said that she likes to eat durian, and the elderly also want to change their taste and try new products. Another aunt is taking advantage of the fact that there is still a period of time before the Mid-Autumn Festival, and the queue is not very long, so she came to buy some and bring it back to her mother to eat: "My mother is used to eating, she has been eating fresh meat mooncakes from the food company, and then bring some new-style mooncakes back to eat, and when there are many people in the Mid-Autumn Festival, I will come to buy it, I queued for an hour and a half last year." ”

Durian shrimp malt milk... The long-established innovative mooncake war is in full swing

At present, the daily sales volume of the mooncake counter has reached 20,000 or 30,000, the closer to the Mid-Autumn Festival, the more people lined up to buy, the highest sales volume of the Mid-Autumn Festival last year reached 80,000, all the workers worked overtime, and it took most of the day to fold the mooncake box alone.

Durian shrimp malt milk... The long-established innovative mooncake war is in full swing

Fresh meat mooncake sales staff said: "Now it is getting closer and closer to the Mid-Autumn Festival, now this time the business is getting better and better, more and more people, we specially arranged two salesmen during this time, one in front of the sales, one in the back to fold the box, plus mooncakes, these boxes fold a fold We have not stopped from morning to night, thousands of boxes a day." ”

Durian shrimp malt milk... The long-established innovative mooncake war is in full swing

In Ningbo Tangtuan Store, the old brand is innovative and does not forget the main "nostalgic card". Freshly grilled shrimp mooncakes are baked and sold, steaming, fragrant, fresh shrimp mooncakes are filled with green shrimp, in order to fully taste the original taste of shrimp, shrimp particles are cut relatively large, so that the taste is better.

Durian shrimp malt milk... The long-established innovative mooncake war is in full swing

In the invisible place, the merchants have spent more time, the puff pastry of the mooncake is replaced by malt milk extract instead of white sugar, the crispy aroma is not reduced, and there is a wave of memories. A diner said that malt milk creamer was eaten when I was a child, and it is difficult to buy it in Shanghai now, and it is added to the mooncake and eaten with the mooncake, and the taste is very fragrant.

In this regard, Xu Zhengliu, manager of Ningbo Tangtuan Store, said: "We make malt milk in the skin, from the perspective of nostalgia, when we were young, we used malt milk to drink milk powder, there are memories, the taste has the aroma of malt milk, and the skin tastes better." ”

Durian shrimp malt milk... The long-established innovative mooncake war is in full swing

Due to factors such as the rise in raw materials, the price of fresh meat mooncakes has risen this year, with an increase of about 0.5 to 1 yuan.

(Source: Huangputai Reporter: Qu Huangjun)

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