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Why the global food giant chose Yangling

author:Yang Ling released

In October, the land of the agricultural city, the autumn is high and refreshing, the blue sky is like washing, everywhere is the joy of harvest, everywhere is the vitality of endeavor.

"I announce that McCann Foods (Yangling) Co., Ltd. has been put into production!" On October 26, with the production order, the production line of McCann Yangling factory, a key project in Shaanxi Province and Yangling Demonstration Zone, was officially put into operation.

Why the global food giant chose Yangling

Founded in 1957, McCann Foods is the world's largest producer of frozen fries, with more than 50 factories on five continents and products distributed to more than 160 countries and regions.

Why the global food giant chose Yangling

This is the largest foreign direct investment agricultural industrialization project in Shaanxi Province in recent years, and it is also the largest foreign direct investment agriculture-related industrialization project attracted by Yangling Demonstration Zone in recent years, and will become the largest French fries production and processing project in China. ......

Why did Yangling, the agricultural science city, win the favor of the world's largest frozen fries producer, the global food giant McCann Group?

Why the global food giant chose Yangling

As China's first national-level agricultural high-tech zone, Yangling Demonstration Zone has made remarkable achievements in agricultural science and technology innovation, demonstration and promotion of achievements, international exchanges and cooperation, etc., and has explored the first way to drive agricultural modernization with scientific and technological innovation, and has made important contributions to promoting the development of modern agriculture in arid and semi-arid areas.

In order to further improve the radiation driving energy level of agricultural innovation-driven development, in recent years, Yangling Demonstration Zone has continuously deepened agricultural foreign cooperation and exchanges, focusing on promoting international production capacity cooperation, vigorously developing high-end agricultural industries such as biotechnology and intensive processing of agricultural products, and striving to build export-oriented agricultural industrial clusters.

Introduce an enterprise, expand an industry, and form a cluster. For the industrial development of Yangling Demonstration Zone, McCann's settlement in Yangling is of great and far-reaching significance to help ensure national food security, promote the national potato staple food strategy, and expand the opening up of agriculture to the outside world.

There is no such thing as an easy success.

From the point of view of the project attraction process, a wave of twists and turns is not enough to describe, and a wave of "thousand" twists and turns is not excessive.

Li Jiguang, director of the Investment Promotion Bureau of Yangling Demonstration Zone, told reporters that how to tell the story of Yangling, tell the story of the cooperation between Yangling and McCann, study and judge the project from a global perspective, and track the project like "grabbing food from the tiger's mouth".

Why the global food giant chose Yangling

After obtaining the project information, Yangling Demonstration Zone attached great importance to it and acted quickly, and organized the team to rush to Shanghai as soon as possible. The investment promotion team of the Yangling Demonstration Zone project admitted that the first time they visited the president of McCann China, they were not sure of winning. Because at the same time as docking with Yangling, McCann also signed agreements of intent with several other places across the country. From the perspective of cost control such as warehousing and transportation, Yangling is not the best choice.

In the face of this situation, the investment promotion team carefully analyzes the corporate strategy and culture, accurately judges its layout needs, and formulates targeted investment promotion strategies. After that, they went to Shanghai and Harbin dozens of times to conduct multiple rounds of negotiations with McCann, and invited senior executives from the other party to visit Yangling and participate in the planning and layout of the project.

After about three months of high-frequency and effective docking, Yangling has become the first choice of McCann project by virtue of its strong advantages in agricultural science and education resources, the advantages of provincial and ministerial co-construction, and the incomparable advantages and strong attraction of international agricultural cooperation formed by the superposition of agricultural high-tech zone + SCO agricultural base + free trade zone + comprehensive bonded zone.

In the following project site selection and due diligence process, in view of the rigorous work style of McCann Group and the extremely demanding land use conditions of the project itself, nearly 30 batches of McCann Group Global President, Asia-Pacific President, China President and other nearly 30 batches visited Yangling for on-site inspection, successively inspected 10 land uses, with a total area of 4,930 acres, and internationally renowned third-party companies have conducted 4 due diligence surveys, with more than 600 evaluation indicators, and more than 30 departments in Yangling Demonstration Zone participated in the due diligence and provided corresponding evaluation data in the first time.

The McCann project can finally settle in Yangling, which is also inseparable from Yangling's sincerity and professional service and perseverance.

After the signing of the project agreement, Yangling Demonstration Zone immediately set up a special project class headed by Huang Siguang, Secretary of the Party Working Committee, and the deputy director in charge of the Management Committee, to ensure the construction of the project with the whole process, full cycle and all-round services, and successively held more than 30 project special class meetings, more than 50 work promotion meetings, and more than 10 on-site and video meetings with McCann China management, which effectively avoided the impact of the epidemic and spatial distance on the implementation progress of the project and ensured the smooth construction of the project.

Land acquisition and demolition is a prerequisite for promoting project construction.

Why the global food giant chose Yangling

Before the site was cleared, the site of the McCann project had a large height difference between the north and south, a vertical and horizontal gully in the middle, a water plant and a liquefied gas station, and a wide area of crops planted on the land, so it did not have the construction conditions at first.

Why the global food giant chose Yangling

"The relevant departments at the two levels of the demonstration area and Yangling District face difficulties, do not talk about conditions, and face difficulties." Song Ni, director of the Administrative Examination and Approval Bureau of Yangling Demonstration Zone, told reporters that in the face of arduous tasks in land delivery and other aspects, all relevant departments implemented precise policies, did everything possible to solve the problem of land acquisition and demolition, and finally completed the land delivery work with high quality, effectively ensuring the progress of the project.

In October 2020, the McCann Speed Project officially settled in Yangling. The project is nearly one year ahead of the group's original planned investment landing time.

Why the global food giant chose Yangling

On February 7, 2022, the first day of work during the Spring Festival in the Year of the Tiger, Yangling McCann's "Speed Phase I" project broke through the snow and started, achieving a "good story" of starting construction and capping that year.

Among all McCann Group projects, this project is individually named "SUDU" in Chinese pinyin. Naming the project after the pinyin "SUDU" of the Chinese "speed" is the recognition of Yangling and the business environment of Yangling by this global large enterprise.

"When the McCann global representative team first came to Yangling, we reached a high degree of agreement with Yangling's shared vision; Yangling's focus on agriculture positioning is also highly consistent with the industry we are in, Yangling Demonstration Zone, investment promotion team and project team make us feel a high degree of professionalism, and we are full of confidence in working together with Yangling and Shaanxi Province to create a better future. McCann Foods Group China Managing Director Shi Bowen said.

In August this year, the first phase of the project began trial production, and the annual output value is expected to reach 1 billion yuan after the first phase reaches production, and the tax payment is 100 million yuan, driving the employment of more than 300 people, and the economic and social benefits are significant.

Why the global food giant chose Yangling

McCann's landing in Yangling has become a strong stroke of Yangling's unswerving acceleration of the construction of a modern agricultural industrial system to drive the development of modern agriculture in arid areas, demonstrating the strong development potential of Yangling, an agricultural science city, and the inevitable result of Yangling's deep cultivation of fertile business soil and construction of industrial development highland.

Since the beginning of this year, Yangling has taken the "three years" activity as an opportunity to comprehensively improve the effectiveness of investment and intelligence, create a good development environment suitable for business and business, take 12 key industrial chains as the starting point, concentrate on supplementing the chain, strengthening the chain and extending the chain, comprehensively enhance the industrial agglomeration and competitiveness, promote the five leading industries to the five tens of billions of industrial clusters, and strive to build a "5+N" high-tech industrial cluster with distinctive agricultural characteristics.

In the satisfaction report of market entities in Shaanxi Province in the third quarter of this year released by the Shaanxi Provincial Business Office on September 21, the satisfaction rate of the business environment in Yangling Demonstration Zone was 98.3%, ranking first in the province.

Planting a plane tree attracts a phoenix.

The reporter learned from the Market Supervision Bureau of Yangling Demonstration Zone that from January to September this year, Yangling set up 2,815 market entities of various types, a year-on-year increase of 12.2%, of which 931 new enterprises of various types, a year-on-year increase of 11.1%. There are 186 market entities per square kilometer, ranking second in the province.

The best result of cooperation is a win-win situation and a win-win situation.

After McCann joined hands with Yangling, well-known potato breeding enterprises such as Yasheng and Kaikai came to settle in Yangling, and planting enterprises in major domestic potato producing areas such as Yulin and Inner Mongolia also came to Yangling to inspect and discuss related cooperation matters.

It is understood that with the follow-up construction of the project, it will vigorously promote the construction of potato breeding, harvesting machinery, potato products R&D and production and other related industrial chains, and is expected to rely on the project to cultivate Shaanxi potato industry cluster. At the same time, McCann has also carried out in-depth cooperation with Northwest A&F University and other universities in the region in variety breeding, product research and development, and talent training, which will make useful explorations for the integration of production, education and research, and the development of potato staple food.

Reporter: Wang Xiaoyan, Wan Yingjun

Editor: Weng Rui

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