The 2024 Foodaily Innovation Expo (the 9th Foodaily FBIC Global Food and Beverage Innovation Conference) was held at the National Exhibition and Convention Center in Shanghai from May 9 to 11. Domestic giant enterprises, well-known experts in the industry and nearly 10,000 professional customers gathered in Shanghai, and Giggle Sterilized Eggs participated in the event as a leading brand in the domestic egg industry.
At the same time, the iSEE Global Food Innovation Award was announced at this exhibition. With the industry's benchmarking achievements in technology research and development, product innovation, etc., Giggle Sterilized Golden Egg stood out from 900+ brands and 2985 award-winning cases, and emerged from more than 60 sub-categories with its strength, and won the iSEE AWARD Global Food Innovation Award - Silver Award in the Product & Brand category with a 1.5% chance of winning in the fiercely competitive gold, silver and bronze awards, which is also an egg category in this award.
The iSEE Global Food Innovation Award is the most recognized and largest comprehensive professional award in the food industry, and is known as the "food industry innovation vane" by the industry. The Global Food Innovation Awards will select the innovative products of the year with outstanding comprehensive performance from six dimensions: product innovation, consumer insight, user experience, business performance, consumer value, and technological leadership. Under such a professional and rigorous selection, the award of the Giggle Sterilized Golden Egg proves its super innovation.
As an award-winning brand, "Clucky Sterilized Eggs" has always been committed to providing consumers with safe, healthy and delicious food. As the first egg brand in China, this award is another big recognition of the innovative behavior of Giggle in the field of food safety. As an egg brand with a brand history of 42 years, from the innovation of the industrial chain and production technology in the early days of its establishment, to the innovation of products and R&D in recent years, Giggles has always adhered to the principle of "helping development with innovation".
Starting from 2022, Gurgle will begin to upgrade the entire industrial chain, and continuously control the details of the production process by upgrading digital and intelligent management methods. In the whole industry chain to establish the management system of the twelve masters, from the breeding hen hatching, layer breeding, egg production and other thousands of control points for control, Giggle also established the first domestic "sterilized fresh eggs" enterprise production standards, increased the detection of harmful bacteria and hormones, through the patented technology of sterilization, eliminate harmful bacteria in eggs, effectively reduce the pollution of bacteria on the surface of the eggshell to the refrigerator environment, while ensuring the food safety of eggs.
In addition to the innovation in the field of standards and quality, the results of the research and development of nutrition are also the key to the award, by adding marigold flower essence to the hen grain, and at the same time using scientific proportioning, so that the nutrition of the hen can achieve the optimal absorption efficiency, so that the production of the gourd sterilized golden eggs, not only the taste is not fishy, not choking, the content of lutein in the eggs can also reach more than 3 times that of ordinary eggs, so that consumers can enjoy the delicious at the same time, but also can ingest rich nutrients.
In recent years, with its high safety sterilization quality and unique taste, Giggle products have continuously emerged in the food industry at home and abroad, and have won wide praise and recognition. The award is not only a reaffirmation of the strength of the Giggle brand, but also the best reward for its unremitting efforts and unremitting pursuit.
In the future, we will continue to deepen the management of the whole industry chain, enhance consumers' awareness of high-quality sterilized eggs, and help upgrade egg industry standards through technological innovation and safety quality improvement, so as to provide consumers with healthier and safer egg products.
(Ersanli edited by Luo Qi)