Li Auto released a letter from all employees: aiming to become the world's leading artificial intelligence company by 2030

IT House News on January 28, Li Xiang, CEO of Ideal Auto, today released a letter to all employees, which mentioned that it will become a leader in the global artificial intelligence industry in 2030.

Li Xiang pointed out that in the past December, the monthly delivery of ideal cars exceeded 21,000 units, and the ideal L9 and L8 double cars exceeded 10,000, which has become an explosive car. At the same time, it won the first place in many domestic market segments.

Li Xiang said that the mission of Ideal Car is to create a mobile home and create a happy home.

Li Xiang also said in the letter that at the beginning of its establishment, we hope that the ideal car in 15 years can build a complete system capability in the field of artificial intelligence (software 2.0). We believe that the technical product landing of Software 2.0 will be officially opened in China in 2023, and in the most important field of intelligent electric vehicles, the urban NOA navigation assisted driving (independent of HDMAP) based on BEV perception and Transformer model to achieve end-to-end training will begin to land at the end of 2023.

The full text of the letter is attached:

Hello colleagues of Ideal Car.

At the beginning of the struggle in 2023, I would like to say something to everyone.

In December 2022, Li Auto delivered a total of 21,233 units, and both Li L9 and Li L8 exceeded 10,000, setting a record for the highest monthly delivery, becoming the fastest brand among the new forces to reach monthly delivery of more than 20,000 units. The results of the two models led Li Auto to achieve four firsts in December 2022:

300,000-500,000 SUV sales first; No. 1 in sales of 300,000-500,000 new energy vehicles; No. 1 sales of large SUVs; No. 1 sales of medium- and large-sized SUVs.

This achievement stems from our long-term adherence to the corporate culture of Ideal Auto for more than seven years, that is, mission, vision, values, and code of conduct.

Mission answers why we started this business. Vision answers what kind of company we hope to grow into in the medium and long term.

Values are the most important and unique value choices we make and continue to help us succeed. The code of conduct is the value principle that supports us to adhere to our values, whether in the fog or in no man's land, we can still firmly move forward.

Brands are used to inform users who we are; Corporate culture is used to tell ourselves who we are, where we are going, and how we are going forward.

Mission: Create a mobile home, create a happy home.

Why we started this company was decided from the moment we registered the company "Beijing Chehe Home" in 2015. We hope to continue to change the two most important physical spaces in our lives through renewable energy (Joule's revolution) and artificial intelligence (bit revolution), the two most important new technologies in the next hundred years, one is the car and the other is the home. Create a mobile home, create a happy home.

Vision: To become the world's leading artificial intelligence enterprise by 2030.

At the beginning of its founding, we hoped that the ideal car in 15 years could build a complete system capability in the field of artificial intelligence (software 2.0). Smart electric vehicles with autonomous driving will also become the earliest artificial intelligence robots, as well as the mother ecology of artificial intelligence in the physical world: from AI algorithms to life-changing AI products, from AI operating systems to AI inference chips, from AI training platforms to AI training chips.

We hope that through our continuous R&D investment in the field of artificial intelligence, as well as the ability to continue to exceed user needs, we will use artificial intelligence robots to change the efficiency and experience of the physical world, so as to benefit every family we serve and every member of the family. Through continuous efforts, after round after round of industry elimination, we will become the leader of the global artificial intelligence industry in 2030.

Software 1.0: Humans design logic, humans do programming, machines do calculations, and humans use software.

Software 2.0: Machine learning for humans (including a closed loop of perception, decision-making, execution, and feedback), training algorithms in the cloud, algorithms used by machines, and machines serving humans.

We believe that the landing of software 2.0 technology products in 2023 will be officially opened in China, and in the most important field of intelligent electric vehicles, urban NOA navigation assisted driving (without relying on HDMAP) based on BEV perception and Transformer model to achieve end-to-end training will begin to land at the end of 2023, which will be an important starting point for software 2.0 for the transformation of the physical world.

Values: Beyond the needs of users, to create the most excellent products and services.

It is cruel to say that most companies have misunderstandings in their perception of values. Values are not the slogan of making up for what we lack, values are the core value choices we really have, and the ability to support this choice and continue to help us succeed. The values of a great company must be unique, even at a small stage.

We dare to exceed the needs of users and will never stop at meeting the needs. In 2015, no consumer research will tell you that users need extended-range electric vehicles, users need six-seat SUVs, users need self-service maintenance services in apps... We must have enough courage to go beyond the needs of users and be determined to develop products and services that we believe in until you present them to users.

Users will be surprised to find that this is the product and service I want: it turns out that there is also an energy method that can use urban electricity, long-distance power generation, camping discharge, and when traveling with a family on holidays, you can avoid queuing up to find charging piles. It turns out that the six-seat SUV three-row is so convenient to get on and off, and the second row can also be electrically adjusted, until today the three-row seat SUV six-seat is generally standard.

It turns out that you can easily do maintenance with a mobile phone app, someone drives away at work, the car is sent back before work, there is video and GPS monitoring throughout the process, and the way of maintenance settlement is even easier than ordering takeaway.

We precisely focus on the family, the best user group, to build every interlocking full-chain operation capability, exceed the needs of users, and create the most excellent products and services. This is the fundamental reason why the ideal L9, L8, and L7 products can continue to succeed after the ideal ONE becomes the sales champion in its class.

Code of conduct: 1. Always put user value first. 2. Do the right thing, not the easy thing. 3. Solve all problems in a collaborative way.

On the one hand, the code of conduct supports our adherence to values, and is an invisible ruler and measure in our culture.

On the other hand, we are in a fast-moving change industry, we need innovation in no man's land, we will encounter all kinds of unknown challenges, the difficult choices you face are likely to have no process and no rules, and your managers cannot tell you exactly what to do for the time being, but as long as you adhere to our values and code of conduct, you can do it boldly.

All partners will definitely trust you, no one will complain about you when there is a problem, there will be a partner who will help you when you encounter difficulties, and there will be a partner to support you when you fall down. As long as you keep in mind and practice our Code of Conduct:

Always put user value first. Not only to fully understand users, but also to gain insight and mining from various fields such as technology, industry, culture, sociology, etc., think and explore more in-depth value, think longer than users, and continue to create products and services that can truly create value.

Do the right thing, not the easy thing. Allocate your time to the right things in the long run and avoid being tempted by immediate interests.

Strive to replace inertia with necessity to manage yourself, constantly improve cognition, strive to let yourself know that you don't know, continue to fight against inertia, continue to fight against short-term behaviors that cause headaches and sore feet, so as to truly control your own destiny.

Solve all problems collaboratively. Understand yourself, deal with your relationship with yourself, take the initiative, look inward for reasons, optimize your goals and time management, and be a qualified adult;

Take understanding others as your own management obligation, handle the relationship with others, help the people around you to develop their strengths and avoid their weaknesses, and be an excellent manager and operator; Having enough patience and being willing to take the time to let more people understand themselves is our higher-level management obligation, so that more and more people are willing to help us from the bottom of their hearts, lead more people to achieve goals, and achieve common growth, common achievements, and common benefits. Continuously train your leadership from every challenging project and business.

As long as we adhere to seeking truth from facts, as long as we adhere to inclusiveness and cooperation, the world will definitely become better and better!

Start of construction.

Li Xiang, CEO of Ideal Auto

January 28, 2023