The situation of the domestic passenger car market in April, with a "miserable" word may not be completely summarized, the data can not show the impact of some major factors on the domestic passenger car market, through the data itself, so that many participants, including car companies, dealers, consumers on the domestic car market for a short period of time worried, more deep a level.
According to the statistics of the Federation of Passenger Vehicles, the retail sales of the domestic passenger car market in April were 1.052 million units, down 35.0% year-on-year and down 33% month-on-month; domestic passenger car manufacturers wholesaled 903,000 units, down 46% year-on-year and 50% month-on-month. According to the volume of the domestic car market, terminal sales fell by 35.2%, wholesale sales fell by 46%, how to see is the general existence of "waist chopping", it can be said that the domestic passenger car showed a withering in April, people can't bear to look at it.
According to the industry, the overall situation of the domestic passenger car market in April was largely due to the ravages of Aomi Kerong, and led to the suspension of many industrial chains such as automobile production and sales, especially in Shanghai, Jilin and other major automobile production towns, which to a large extent led to insufficient supply of some manufacturers, and ultimately affected terminal sales. The most direct example is that SAIC Volkswagen sold only 30,008 vehicles in March, compared with 108,000 units in October last year, and two-thirds of sales "evaporated".
Therefore, because of the particularity of April, some industry insiders and commentators believe that the short-term "collapse" of the domestic passenger car market in April is just an accidental event, and as the spread of Omikejong is gradually blocked, this situation will be greatly improved, and the domestic passenger car market will quickly return to high levels in the coming months.
But the situation does not seem to be the case, although some manufacturers do have insufficient supply, but from the perspective of the entire industry, the overall supply is still oversupplied. In April, the inventory warning index of domestic dealers was 66.4%, up 10 percentage points compared with the same period last year, that is to say, there are still a large number of new cars being pressed on dealers, not that consumer demand is very strong, but dealers and 4S stores do not have cars.
In fact, from a general point of view, although the sales volume of the domestic passenger car market in April was greatly affected by the impact of Omi Kerong in an important city of automobile production, the vehicle production of some manufacturers was affected, which was then transmitted to the terminal sales level. However, the performance of the domestic passenger car market in April is actually only the beginning, or it has shown a sign, that is, in the future, the domestic passenger car market will once again encounter a cold winter, and the situation of ordinary people rushing to buy a car will no longer exist.
In the past few months, especially the presence of the more contagious Amickon in many parts of the country, in fact, many consumers have been shaken by the purchase of a car, and in general, a large number of domestic car consumers are low- and middle-income people, which is beyond doubt.
Most of the unemployment and sharp decline in income caused by the spread of Omikejong occur in the middle and low income groups, and the impact on the high income group is very small, or the high income group is more able to resist risks, so with a large number of potential car consumers may encounter an income crisis, it is difficult to have an optimistic estimate of the income for a period of time in the future, which leads many low- and middle-income consumers to choose to temporarily give up buying a car and leave more funds for the necessary living expenses.
Of course, we also see that the rise in oil prices and the rise in new energy vehicles have also affected consumers' purchase decisions to a large extent, as we all know, in recent months, domestic oil prices have been running at a high level, No. 95 gasoline has been above 9 yuan / L for a long time, which is a fairly high price, which means that the cost of many fuel vehicle users has increased significantly.
When some potential auto consumers are ready to choose new energy vehicles because of the soaring cost of fuel vehicles, they find that the price increase of new energy vehicles is even greater. From the current situation, the domestic new energy models, including hybrid models and pure electric models, have basically increased in price, and the maximum increase has reached 30,000 yuan.
Regardless of the reason, it is also a reality that the threshold for buying new energy vehicles has been greatly raised, and for many low- and middle-income consumers, that is, consumers who can only buy one car, the inconvenience or shortcomings of using new energy vehicles have not been solved because of the price increase.
So in fact, the rise in oil prices, the overall price increase of new energy vehicles and the above-mentioned income of many low- and middle-income consumers in the future are full of uncertainty and unoptimistic expectations, these factors add up, in fact, to a large extent, the domestic passenger car market will encounter a relatively large impact, consumers rush to buy a car like a few years ago has ceased to exist. More bad news has followed, these bad news is largely an indirect or direct impact on the auto market, may be in the future, the domestic passenger car market because of the reduction of consumers' willingness to buy, will suffer more heavy blows.